Superbet expands football presence with naming rights deal at Bahia-based club

Partnership marks a new phase for the project in Feira de Santana and strengthens visibility, engagement and fan experience in Bahian football.

Superbet has signed a major partnership with Feira FC, a newly established football SAF based in Feira de Santana, Brazil. The betting operator will serve as the club’s main sponsor and will also acquire the naming rights of its home stadium.

As part of the agreement, Estádio Professor Jodilton Souza, known as Arena Cajueiro, will be renamed Superbet Arena — a move that marks a milestone in the club’s development strategy and reinforces its positioning as an emerging asset in Brazilian football.

Modern and established infrastructure

Located in Feira de Santana, the stadium was inaugurated in 2018 as part of a broader sports complex featuring athlete facilities, a gym, meeting spaces and an auditorium, positioning itself as a fully integrated football environment.

In the following years, it underwent expansions, including structural development in 2020 and a new stand in 2021, reaching an estimated capacity of around 7,000 spectators.

The venue has also hosted key matches, including the 2021 Bahia State Championship final involving interior clubs, highlighting its relevance in the regional football landscape.

Strategic partnership driving growth

With the agreement, Superbet Arena becomes directly integrated into Feira FC’s growth strategy, expanding opportunities for brand activation, visibility and fan engagement.

The partnership brings together a rising football project and an established global brand, creating a platform for experiences both on and off the pitch.

“The arrival of Superbet as naming rights partner of our arena represents an important step in consolidating Feira FC,” said Neto Lima, investor and face of the club.

“This is a strategic partnership that strengthens our assets, expands our visibility and creates new ways to connect with fans. It reinforces the seriousness and potential of the project.”

Alex Fonseca, CEO of Superbet in Brazil, also commented on the agreement:

“The naming rights of Superbet Arena and the main sponsorship are based on a shared vision between Superbet and Feira FC about the future of sport, combining sporting development with a digital and innovative approach.

This partnership goes beyond the pitch and represents an investment in visibility for the Northeast and in the strengthening of Bahian football.”

A step forward for Feira de Santana’s football profile

Beyond the name change, Superbet Arena symbolizes the evolution of a project built on innovation, digital strength and close fan engagement as pillars of growth.

The initiative also reinforces Feira de Santana’s role as a strategic football hub in Bahia’s interior, increasing the city’s visibility and consolidating the venue as one of the key stages of Bahian football.

The arena now goes beyond being the home of Feira FC and positions itself as a relevant asset for regional sports development.

SAF structure and leadership

Feira FC is a football SAF created and managed by businessman and lawyer Marcus Rios. The vice presidency is held by Mayara Correa, while Neto Lima acts as investor, ambassador and main public face of the club. Bruno Karttos also serves as one of the club’s ambassadors, strengthening its connection with fans and communication strategy.