Evoplay has launched Ultra Reels Fruteria, a new fruit-themed slot set in a market-style environment.

The game uses familiar fruit symbols and wilds, with Bonus icons appearing on reels one and three carrying random values alongside fixed jackpots labelled Grand, Major, Minor and Mini.

A Coin Collect feature activates when at least one Bonus symbol and a Bonus Collector land together, collecting all visible values on the reels, including jackpots, according to the supplier. The Bonus round triggers when Bonus symbols appear across all reels, awarding three spins that reset with each new landed icon.

Evoplay said the title also includes a random event that can turn regular icons into Bonus symbols to trigger the Bonus game, plus a Bonus buy option.

Ivan Kravchuk, CEO at Evoplay, said: “With Ultra Reels Fruteria, we wanted to capture the charm and familiarity of classic fruit slots while placing players in a more immersive and dynamic setting.

“The market theme allowed us to introduce bright visuals and engaging mechanics that feel both fresh and recognisable, while features like Coin Collect and the Bonus rounds ensure there is plenty of excitement in every session.”

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RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.

The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.

RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.

Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.

Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”

Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.

“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”

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Nailed It! Games has partnered with Lottomart to release a co-branded edition of its football-themed slot Goal Bonanza, timed for rising player interest ahead of the World Cup period.

The collaboration integrates Lottomart branding into the game, including a striker character in a branded kit set against a floodlit stadium backdrop.

The branded version retains the core mechanics from the original Goal Bonanza, including Wild Reels, escalating multipliers, jackpot-style rewards and the Goal Bonus feature, with momentum driven by consecutive wins and multiplier progression.

Chris Ruddock, Commercial Director at Lottomart, said:

“Football brings huge energy and engagement, especially in a World Cup build-up year. Launching a branded version of Goal Bonanza allows us to bring that excitement directly into our platform in a way that feels uniquely Lottomart. It’s a strong example of the type of creative partnerships we want to keep building.”

Mauro Dos Santos, Business Development Manager at Nailed It! Games, commented:

“At Nailed It! Games, we were thrilled to work on a custom Goal Bonanza game for Lottomart, because we knew it was a perfect opportunity to team up and showcase the game, and to build on our productive partnership. You might say, it was an open goal.”

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