ALT Sports Data
ALT Sports Data Announces a New Partnership with Caesars Entertainment
ALT Sports Data, a global leader in engagement solutions and official data for emerging sports, has announced a new partnership with Caesars Entertainment. The partnership powers a new, next-generation Formula 1 betting product for Caesars’ sports betting platforms, delivering one of the most advanced wagering experiences ever offered on motorsports across Caesars Sportsbook and William Hill digital and retail platforms.
Caesars Sportsbook and William Hill will leverage ALT Sports Data’s proprietary Formula 1 models, pricing, and real-time data infrastructure to offer a comprehensive and differentiated suite of betting markets. Built on sub-second latency data and hundreds of inputs per car, the platform enables dynamic pricing and continuous market recalibration throughout Formula 1 race weekends.
The product introduces a new category of Formula 1 betting, combining pre-race, in-race, and micro-market opportunities into a single, integrated experience. This includes live race micro markets, predictive driver performance modeling, and large-scale race simulations that generate thousands of possible race outcomes per event, allowing for deeper and more accurate pricing across every lap.
“Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience. Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1,” said Joe Dunnigan, CEO and Founder of ALT Sports Data.
“Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation. By integrating ALT Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend,” said Eric Hession, President of Caesars Digital.
In addition to core markets such as race winner and podium finishes, Caesars and William Hill will offer an expanded set of in-play and micro markets, including lap-by-lap driver matchups, fastest segment performance, pit stop outcomes, overtakes, and position-based milestones. These markets are designed to evolve in real time, enabling a true race-within-a-race experience for bettors.
As the Official and Exclusive Betting Data Supplier of Formula 1, ALT Sports Data is building the foundational infrastructure to support the sport’s growing focus on regulated sports betting and fan engagement. With Formula 1 increasing its investment in official betting partnerships and data-driven engagement, the expansion of sophisticated betting products represents a key strategic initiative for the league and its global ecosystem.
The agreement further establishes ALT Sports Data as a key infrastructure partner for sportsbooks and leagues seeking to unlock the next phase of growth in global sports betting through official data, advanced modeling, and real-time fan engagement.
The post ALT Sports Data Announces a New Partnership with Caesars Entertainment appeared first on Americas iGaming & Sports Betting News.
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering.
In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships, and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
“Neale’s deep expertise across the betting ecosystem, combined with his innovative approach to product and commercial partnerships and long-standing industry relationships, makes him an invaluable addition to our leadership team. As we continue to unlock new value for sports properties and their fanbases, Neale’s leadership will be instrumental in driving adoption and innovation at scale,” said Joe Dunnigan, Founder and CEO of ALT Sports Data.
Deeley spent over 8 years at Sportradar, most recently as the Managing Director, US Betting, where he played key roles in growing the footprint of official data rights and launching cutting-edge betting solutions.
“I’m thrilled to join ALT Sports Data at such an exciting time. There’s a massive opportunity to expand the boundaries of what sports betting can look like- by powering it with authentic data, community-driven narratives, and a commitment to integrity. ASD’s model is built for the future, and I’m excited to help bring that vision to life,” said Neale Deeley.
The post ALT Sports Data Appoints Neale Deeley as SVP of Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
OpenBet, a leading sports betting entertainment provider, will provide official pricing and odds on PBR (Professional Bull Riders) events for the first time, allowing the sport to pursue legal and official betting.
Together, the two Endeavor-owned properties will offer new betting opportunities for fans, starting with next week’s 2023 PBR Team Series when the bull riding league opens its second 11-event season July 24-25 in Cheyenne, Wyoming. OpenBet will use its unrivalled pricing, trading, and data services to price, create, and distribute odds for PBR events, initially focused on PBR Teams, the elite Unleash The Beast, and its marquee World Finals.
OpenBet has also partnered with ALT Sports Data, a provider of various sports betting services to the alternative sports industry, to provide affiliate marketing services for PBR, referring players to regulated sports books.
“We are delighted to work with one of Endeavor’s most exciting sports properties and deliver official pricing and odds for PBR fans, players, and sportsbooks for the first time. By building official algorithm and data-driven pricing and markets, we will enhance the PBR betting experience, and help drive reach and fan engagement,” Don Jaques, Vice President of Strategy at OpenBet, said.
“PBR betting is now approved in 11 states, providing an untapped betting market for a sport with nonstop excitement and drama. Research shows PBR fans are 89% more likely to bet on sports than the general public. Until now, those setting the odds for PBR have lacked the complete data and necessary understanding of the sport of Professional Bull Riding. OpenBet and ALT Sports Data solve that challenge, allowing PBR to enter an extremely viable market,” Josh Baker, Chief Revenue Officer at PBR, said.
ALT Sports Data
ALT Sports Data and Power Slap Announce Global Partnership Ahead of Power Slap 3 in Las Vegas
ALT Sports Data, an alternative sports trading data source, has announced a global partnership with Power Slap, the world’s premier slap fighting organization led by Dana White. With the partnership, ALT Sports Data in cooperation with OpenBet, will deliver new betting opportunities across all live Power Slap events, including Power Slap 3: Hintz vs. Wolverine, scheduled to take place Friday July 7, at UFC Apex in Las Vegas during International Fight Week. Power Slap 3 will be streamed across the globe live and free, exclusively on Rumble at 9pm ET / 6pm PT.
ALT Sports Data’s product offering serves as a catalyst to drive fan engagement, enabling sportsbook partners to develop additional betting markets and target large, underserved audiences. The proprietary managed trading platform supplies real-time dynamic trading data from a portfolio of underserved alternative sports. A full wagering lifecycle for all covered events is included, as pre-match and live odds services generate independent, algorithm-driven betting markets. ALT Sports Data’s existing partners include World Surf League, Major Arena Soccer League and Street League Skateboarding among others.
“Our goal is to partner with the leading alternative sports entities, in an effort to both drive visibility and fan engagement via our sports betting partnerships and capabilities,” said Todd Ballard, CMO of ALT Sports Data. “Power Slap sits in a prime position as a rapidly-emerging, well-backed property, ripe for additional growth. The added element of official betting markets will be pivotal for additional exposure, fan acquisition and long-term growth.”
Since launching in January 2023, Power Slap has delivered impressive and promising viewer metrics, underscoring the intriguing nature of its competition. Power Slap 1 and Power Slap 2 had more than 5M views collectively on Rumble, and the organization has experienced rapid growth across social and digital media platforms.
“Following a strong performance in our first season, we were eager to keep the positive momentum surrounding our competition alive and look for unique approaches to keep our avid audience engaged and energized,” said Power Slap President Frank Lamicella. “Partnering with ALT Sports Data allows our competition to scale efficiently, create new revenue streams and expand our product to new audiences.”
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