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Evoplay strengthens Brazil footprint with bet365 deal

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Evoplay, the award-winning game development studio, has strengthen its presence in Brazil through a new partnership with leading global operator bet365, marking another step in its growth across regulated Latin American markets.

The agreement sees a selection of top-performing Evoplay titles integrated onto bet365’s Brazilian platform, initially starting with standout releases such as Hot Triple Sevens and Temple of Thunder II Bonus Buy.

The partnership enables Evoplay to bring its diverse portfolio of high-performance content to one of the most promising emerging regulated markets, at a time when Brazil’s evolving landscape continues to create new opportunities for operators and suppliers alike.

By collaborating with bet365, a globally recognised brand known for its extensive reach and strong local engagement, Evoplay reinforces its commitment to delivering tailored content that resonates with regional player preferences.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

Spokesperson at bet365, added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil.

Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

Evoplay

Evoplay is a leading iGaming developer with a portfolio of 250+ slots, table, crash, and instant games.

It uses innovative gameplay and cutting-edge design to elevate user experience and bring new audiences to the world of iGaming.

The company’s commitment to innovation and revolutionary products was recognised by the most prestigious industry awards.

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The post Evoplay strengthens Brazil footprint with bet365 deal appeared first on Americas iGaming & Sports Betting News.

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Evoplay adds bet365 to its Brazil operator lineup

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Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.

The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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bet365 Launches in Michigan, Bringing its Global Betting Experience to a Competitive Market

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bet365, a leading global online sportsbook and casino, announced its official launch in Michigan, marking its entry into its 17th U.S. state and continuing its rapid North American expansion. The launch also comes as bet365 is named as an Official Sports Betting Partner of the Detroit Tigers.

Michigan customers will have access to bet365’s globally recognized platform, featuring competitive odds, early lines, and industry-leading in-play betting and its signature Early Payout offer, a fan-favorite feature that allows customers to receive winnings early when their team takes a decisive lead. The platform also includes a fully integrated casino experience, with features such as the free daily Prize Matcher, which allows customers to play daily for prizes worth up to $5000 weekly.

To celebrate the launch, bet365 is offering new customers a “Bet $10, Get $365” promotion for their sportsbook and a “get 1000 free spins and up to $1000 deposit match” for casino, giving players immediate value and a compelling reason to try the platform.

“We’re excited to bring bet365 to Michigan and introduce a better way to bet. This is a mature market with knowledgeable fans, and we’re confident our product stands apart. Features like our Early Payout offer, combined with our in-play experience and integrated casino, give players more ways to engage and more reasons to choose bet365,” said Trip Stoddard, Head of Business Development at bet365.

As part of its commitment to the state, bet365 is also focused on embedding itself within Michigan’s iconic sports and entertainment landscape. The company announced its partnerships with the Detroit Tigers, Detroit Red Wings, and 313 Presents as part of its launch and goal of creating meaningful connections with fans and enhancing how they engage with their favorite experiences. As part of the partnership, bet365 will be integrated throughout Comerica Park via a range of high-visibility placements, appear during game broadcasts through virtual signage, activate across Tigers radio and digital channels, and alongside fan-focused initiatives such as ticketing and merchandise programs throughout the season. In addition, bet365 will serve as a presenting partner of the Detroit SportsNet’s Tigers coverage.

The Michigan launch also reflects bet365’s broader U.S. strategy to expand into all legal markets and establish itself as a true national competitor. By bringing a refined product built on learnings from prior state launches, bet365 is positioned to compete with established operators while offering a differentiated experience.

As part of its launch, bet365 will continue to roll out its “Winning Is Everything” brand campaign across Michigan, reinforcing its commitment to players who are serious about their play and expect more from their sportsbook. Sports fans across Michigan will be able to access a full range of betting options across major leagues, including the NFL, NBA, MLB, NHL, and more.

The post bet365 Launches in Michigan, Bringing its Global Betting Experience to a Competitive Market appeared first on Americas iGaming & Sports Betting News.

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Wazdan partners with bet365 for exclusive pre-launch of Magic Fruit$: Oranges

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Wazdan, the award-winning gain-focused game developer, has entered a strategic partnership with bet365, appointing the operator as the exclusive pre-launch partner for its upcoming slot, Magic Fruit$: Oranges.

Through this collaboration, bet365 will be the first operator to offer the game to players prior to its global release, demonstrating both the strength of the partnership and confidence in Wazdan’s expanding portfolio of performance-driven titles.

Magic Fruit$: Oranges delivers a contemporary take on the classic fruit slot theme, featuring a clean, accessible layout combined with retention-oriented mechanics designed to encourage sustained engagement rather than one-off gameplay sessions.

The game includes a bonus round built around a familiar respin format, enhanced by Wazdan’s proprietary Cash Infinity™ mechanic, which increases excitement and potential rewards throughout the feature. Players can also utilise a Cash Out option in the base game for an added payout opportunity, alongside the chance to hit mini, minor, and major jackpots.

This exclusive pre-launch with bet365 forms part of a wider strategic collaboration between the two companies. The early release is designed to maximise visibility and gather early performance insights ahead of the game’s rollout to additional regulated markets.

Wazdan’s portfolio is currently available on bet365 across multiple regulated jurisdictions in Europe and Latin America, reflecting the provider’s compliance across various frameworks, scalability of its products, and the long-term nature of its partnership with one of the world’s leading operators.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said:

“Launching Magic Fruit$: Oranges in an exclusive pre-release window with bet365 marks another milestone in our partnership.

“bet365’s position as one of the world’s most established operators makes it a strong platform for introducing new titles to players and generating early performance insight ahead of wider distribution.”

Paul Cumbo, Head of Gaming – UK and Europe at bet365, added:

“Securing the exclusive pre-launch of Magic Fruit$: Oranges reflects the strength of our relationship with Wazdan and our shared focus on delivering new, engaging content to players across regulated markets. Wazdan’s portfolio continues to perform strongly within our offering, and this early release provides an opportunity to introduce the title to players ahead of its global rollout.”

The post Wazdan partners with bet365 for exclusive pre-launch of Magic Fruit$: Oranges appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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