eSports
BIG ENTERS PARTNERSHIP WITH PIZZA HUT
BIG is delighted to announce that Pizza Hut joins the BIG Family as their newest long-term partner, supporting their League of Legends and Trackmania divisions!
BIG’s League of Legends division has already carved out a name for itself in esports, being the only German team to win the prestigious European Masters tournament, with back to back Prime League trophies and three Premier Tour titles under their belt as well. After solid results in both Prime League splits this year, they are currently ranked as the third best team in the circuit. The Trackmania duo of massa and GranaDy have also had an outstanding year, finishing the second stage of the Trackmania World Tour as vice-champions, and recently qualifying for the biggest tournament of the year – Ascension 2023 – in front of thousands of people.
Besides supporting BIG’s League Of Legends & Trackmania divisions, Pizza Hut will take center stage in BIG’s digital ecosystem, seamlessly integrated into the organization’s social media platforms as BIG’s official Pizza partner. Fans can anticipate an engaging experience on Twitch as well, with Pizza Hut featured in animations during player broadcasts.
An array of exciting activations await fans, who can look forward to community nights, where they’ll have the chance to face off against BIG’s professional players in Pizza Hut-themed gaming sessions. For those eager to meet their esports idols in person, exclusive player meet and greets will offer a money-can’t-buy opportunity.
Finally, fans can expect a collection of exciting giveaways and raffles, sponsored by Pizza Hut. As part of this partnership, special emphasis will be placed on the Pizza Hut Melts, an exciting new product series from the restaurant chain.
Statement Daniel Finkler, CEO Berlin International Gaming
“We are thrilled to announce Pizza Hut as our newest long-term partner, supporting both our prestigious League of Legends and Trackmania teams. This partnership marks another significant milestone for BIG, illustrating our ability to attract high-caliber partnerships even in a challenging global market. It’s a privilege to have such an established and globally recognized brand like Pizza Hut by our side. I’d like to extend our deepest gratitude to Pizza Hut for their trust in us. A heartfelt thank you also goes out to Pan Sports for their role in making this partnership a reality. We look forward to our journey together with Pizza Hut!”
Statement Matthias Kern, President Pizza Hut Germany
“We are delighted to partner up with BIG, who has not only played a key role in shaping the development of the German esports scene, but is also one of the absolute top players in the Prime League and the Trackmania World Tour.
We are certain that this strategic partnership with BIG will allow us to increase our brand awareness and brand relevance in the younger, esports-savvy target group, while doing our part to promote young talent. Together, we will do everything we can to bring athletes and fans closer together. With this recipe of tradition and cooperation, we will hopefully be able to cheer many successes together, both in Summoner’s Rift and on the race track!”
Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”
Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.
The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
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