eSports
Mikaël Silvestre – former Manchester United star – selects Dubai to launch ‘Talent Lyfe’, an innovative agency to represent elite athletes and young talent

Today, former Manchester United and France international footballer Mikaël Silvestre officially announced the launch of Talent Lyfe, an innovative agency to represent elite athletes and young talent across all professional sports. Talent Lyfe’s advisory team comprises of experts in the field of sport, law, medicine, media, business and investment, with its key focus on delivering success on and off the field. Headquartered in Dubai, United Arab Emirates (UAE), Talent Lyfe has extended networks in France, England, Italy, Germany and Spain.
Talent Lyfe has signed a partnership agreement and received an investment from Galaxy Racer, the biggest esports, gaming and lifestyle organisation headquartered in Dubai, which will spearhead Talent Lyfe’s marketing strategy, brand development and commercial representation, including its growing portfolio of clients.
With over 20 years of experience competing at the highest international level of professional football representing world-class clubs such as Manchester United, Arsenal, Inter Milan and Werder Bremen, as well as France’s national team, Silvestre launched Talent Lyfe to leverage on his experience, knowledge and passion to deliver success for clients across all sporting disciplines.
Talent Lyfe will focus its efforts on attracting talent from Europe, in particular France and England, as well as Africa and the Americas. Talent Lyfe will also look into identifying potential talents in Dubai, thus creating a positive impact to the next generation in Dubai.
Talent Lyfe’s approach will focus purely on the athlete and will offer each athlete access to the five separate pillars, including social media strategy and image management, technical tactical analysis, medical and fitness monitoring, mental preparation and family well-being management.
Talent Lyfe will be providing services ranging from video analysis and image rights management, with these tailor-made services ensuring the total commitment to achieve objectives set with the athlete, because, beyond the contractual aspect, it is the 360 degrees relationship with the athlete that is the goal.
Founder and CEO of Talent Lyfe, Mikaël Silvestre said: “The launch of Talent Lyfe represents a genuinely significant moment in the representation of elite athletes around the world. We place the interests of our clients at the very centre of what we do, and our innovative approach to management connects athletes with opportunities that define careers and secures their future. Joining forces with Galaxy Racer is reflective of our holistic strategy to build their careers, grow their businesses, and elevate the brands of those we represent. Ambitious and courageous, Talent Lyfe pushes the boundaries of what’s possible and the future is incredibly exciting.”
Founder and CEO of Galaxy Racer, Paul Roy added: “We are thrilled to announce that Galaxy Racer has invested and partnered with Talent Lyfe. We believe in Mikaël’s vision for the company and its athletes, and it will definitely revolutionize the sports industry and place us ahead of the curve with the deep knowledge and experience that Mikaël brings onboard. The vision and passion Mikaël has for supporting athletes and their families through Talent Lyfe is fantastic and we look forward to working closely with him and the team.”
Galaxy Racer will utilise and bring its experience of working and managing the world’s top content creators in the MENA and Southeast Asia region to the business. The organisation currently carries over 100 content creators, with a global reach of over 500 million followers across all platforms and over two billion monthly views.
Galaxy Racer was launched in 2019 and has already become the largest esports, gaming, and lifestyle organisation globally. The organisation has five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label.
For more information on Talent Lyfe, please visit: www.talentlyfe.com
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2XKO
DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Games’ newest title to the esports landscape
DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.
2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.
At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.
What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.
Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”
The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.
Akshat Rathee
PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26

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NODWIN Gaming, a leader in new-age youth entertainment, gaming and esports, has announced the fourth edition of the PlayStation India Cup, featuring EA SPORTS FC 26, exclusively on PS5 console.
The tournament marks the return of India’s only official console esports tournament, and features daily online qualifiers, followed by an online playoffs. The top 8 players will progress to the grand finale, which will take place during Delhi Comic Con at NSIC Grounds, Okhla, New Delhi, from 5th December to 7th December 2025. Fans will witness the country’s top EA FC 26 players competing for a total prize pool of ₹4,00,000. With the rise of football fandom in India and the ever-growing EA SPORTS FC community, this year’s championship promises bigger competition and unmatched excitement.
The previous edition of the India Cup Finals at Delhi Comic Con 2024 also featured an immersive PlayStation gaming pavilion with hands-on demos and live commentary, which saw strong engagement from Comic Con attendees.
This year, in addition to the sizable prize pool, all finalists will receive official PlayStation merchandise, making the competition even more rewarding for players who make it to the big stage.
How to Register
Registrations for the PlayStation India Cup started on October 08, 2025. Players across India can participate in the daily online qualifiers through the following steps:
Step-by-Step Registration Process
Step 1: Boot up the PlayStation 5 and ensure it is connected to the internet.
Step 2: Navigate to the “Events” or “Tournaments” section on the PS5 dashboard.
Step 3: Look for the “PlayStation India Cup FC 26” (EA SPORTS FC 26) tournament listing.
Step 4: Select the tournament and follow the on-screen prompts to complete registration.
Step 5: Confirm participation and monitor notifications for match schedules or additional requirements.
The Daily Cups conclude on November 10, 2025. Players are encouraged to register early to secure their spot in the daily qualifiers.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “The console esports scene in India is a premium niche, and the PlayStation India Cup with EA FC captures that perfectly. Delhi Comic Con, where our journey began over a decade ago, provides the ideal stage, bringing together fans who love both pop culture and competitive gaming. Hosting the tournament in our 40,000 sq. ft. Gaming Arena adds to the festive spirit of Comic Con, where football fans can compete, cheer, and experience EA FC like never before. It’s a true celebration of Delhi’s vibrant fandom and the growing console esports community in India.”
The tournament will be amplified with influencer-led content, live streams and weekly updates, ensuring both players and fans remain engaged throughout the journey.
The post PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26 appeared first on European Gaming Industry News.
Asia
KONAMI Teams Up with Sunil Chhetri to Celebrate Diwali with Exclusive eFootball™ Content and National Tournament

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Konami Digital Entertainment B.V. (KONAMI) today announced a historic collaboration with Indian football legend Sunil Chhetri, bringing his exclusive player card and avatar to eFootball. Launched today, 9th October, the move is timed with the celebration of Diwali, marking a milestone moment for Indian fans. Adding to the celebrations, Konami also unveils the Diwali Cup, a national level eFootball
tournament with a ₹1 Lakh prize pool, allowing fans a chance to celebrate one of the country’s most festive seasons and also play as a national icon.
Registrations for the tournament are now open via the eFootball India Discord server, closing on 16th October Matches commence between October 16 to 30, with top performers and the winner able to secure an opportunity to meet celebrity guests such as Sunil Chhetri, KL Rahul, Nitish Kumar Reddy, Focused Indian and Ahan Shetty at the exclusive event in Mumbai this December. The Diwali Cup is designed to blend competition with festivity, giving fans a chance to celebrate the season on and off the virtual pitch.
To further embrace the spirit of Diwali, the brand will also introduce a special in-game ‘Diwali Campaign’ From themed jerseys and firework goal effects to celebratory profile banners, these exclusive design elements aim to bring an Indian cultural flavor into the game. Ensuring fans can experience both the festival and the beautiful game in a unique way. Additionally, fans can look forward to obtaining the Sunil Chhetri Starter Set on sale from November onwards.
Speaking about the launch, Junichi Taya, eFootball General Producer at KONAMI, said: “India has an incredible passion for football, and Sunil Chhetri stands as a true symbol of that spirit. We are honored to celebrate his career with this special in-game card. Additionally, as we look to build a stronger presence in the sub-continent, we are seeking to embrace localized activations, and this aligns with our vision perfectly. This collaboration reflects our long-term commitment to Indian fans as we look forward to seeing them celebrate both their hero and their festival inside eFootball
.”
With over two decades of international football, Sunil Chhetri’s arrival in eFootball marks a new chapter in honoring his legacy. For fans across India, the launch is aimed to be a celebration of national pride, passion, and the growing power of Indian football. As KONAMI pushes ahead to deliver meaningful, localized experiences across the subcontinent, the brand seeks to ensure Indian fans remain at the heart of eFootball
.
The post KONAMI Teams Up with Sunil Chhetri to Celebrate Diwali with Exclusive eFootball™ Content and National Tournament appeared first on European Gaming Industry News.
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