Deal adds ADI Predictstreet’s prediction market product and “official match streaming rights” to BetConstruct AI’s operator ecosystem.

BetConstruct AI has announced a strategic partnership with ADI Predictstreet, which it described as “FIFA’s Official Prediction Market Partner.” The companies said the deal will bring ADI Predictstreet’s prediction market solution into the BetConstruct AI ecosystem for operators across Europe and selected international markets.

BetConstruct AI also said the partnership will enable operators to access “official match streaming rights,” alongside the prediction market integration. The release did not specify which competitions, territories, or term lengths the streaming rights cover.

“Partnering with ADI Predictstreet, FIFA’s Official Prediction Market Partner, marks another important step in expanding the capabilities of the BetConstruct AI ecosystem. Together, we are enabling operators across Europe and selected international markets to benefit from official match streaming rights and next-generation prediction market experiences.” – Vigen Badalyan, Co-Founder of BetConstruct AI.

The companies positioned the integration as a product expansion focused on live sports engagement and retention tools for operators. No commercial terms, launch timeline, or operator rollout details were disclosed.

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Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.

BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.

Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.

Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.

In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

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