bet365
RubyPlay secures bet365 partnership to accelerate Spanish expansion
RubyPlay’s premium collection launches with global operator bet365, signifying an important milestone in the supplier’s growth in Europe.
RubyPlay, a content ecosystem based in a studio, has enhanced its footprint in Spain by forming a new partnership with bet365, a prominent global online operator in the industry.
The agreement has resulted in bet365 incorporating a wide range of RubyPlay’s top games, featuring fan favorites such as Immortal Ways® Buffalo, Immortal Ways® Cleopatra, and J Mania® Golden Eggs.
The recent partnership represents an important advancement in RubyPlay’s broader European expansion plan. Spain is a crucial regulated market where the provider has continually expanded its presence, driven by robust operator demand for unique, high-quality content.
Central to this expansion is RubyPlay’s multifaceted content ecosystem, providing operators with a varied and dynamic portfolio designed to cater to market-specific requirements. The model improves RubyPlay’s capacity to provide customized, relevant content by utilizing a cohesive distribution network.
bet365 is well-known as a worldwide frontrunner in the online sports wagering and iGaming sector, featuring a significant presence in major European markets.
Following this launch in Spain, RubyPlay and bet365 are prepared to extend their partnership in the upcoming months, with launches scheduled in additional regulated markets worldwide. The contract additionally grants bet365 access to content from RubyPlay’s broader studio network, which includes Koala Games.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months.
“Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions.”
Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, said: “We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief.
“Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.”
The post RubyPlay secures bet365 partnership to accelerate Spanish expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.
The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.
Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.
“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”
“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”
Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.
The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay, the award-winning game development studio, has strengthen its presence in Brazil through a new partnership with leading global operator bet365, marking another step in its growth across regulated Latin American markets.
The agreement sees a selection of top-performing Evoplay titles integrated onto bet365’s Brazilian platform, initially starting with standout releases such as Hot Triple Sevens and Temple of Thunder II Bonus Buy.
The partnership enables Evoplay to bring its diverse portfolio of high-performance content to one of the most promising emerging regulated markets, at a time when Brazil’s evolving landscape continues to create new opportunities for operators and suppliers alike.
By collaborating with bet365, a globally recognised brand known for its extensive reach and strong local engagement, Evoplay reinforces its commitment to delivering tailored content that resonates with regional player preferences.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
Spokesperson at bet365, added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil.
Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
Evoplay
Evoplay is a leading iGaming developer with a portfolio of 250+ slots, table, crash, and instant games.
It uses innovative gameplay and cutting-edge design to elevate user experience and bring new audiences to the world of iGaming.
The company’s commitment to innovation and revolutionary products was recognised by the most prestigious industry awards.
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The post Evoplay strengthens Brazil footprint with bet365 deal appeared first on Americas iGaming & Sports Betting News.
Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.
The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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