Seen.io and Xtremepush have partnered to let iGaming operators trigger AI-powered personalised videos directly inside Xtremepush CRM and player engagement journeys. The companies said the integration is designed to add one-to-one video personalisation at scale without additional technical overhead for teams already using Xtremepush.

Under the agreement, Xtremepush customers can activate Seen.io videos across lifecycle campaigns including onboarding, first-time deposit (FTD) conversion, reactivation, VIP recognition and loyalty. Xtremepush sends player data to Seen.io via webhook in real time; Seen.io then renders a personalised video and thumbnail for delivery through the operator’s chosen channel.

The partners pointed to a shared customer, Superbet, as validation. Superbet ran a two-month A/B test using a Day 1 post-registration personalised welcome video sent via email versus a standard email onboarding sequence. The companies reported a +2.2 percentage point uplift in FTD conversions, 86% higher Net Promoter Score (NPS) among recipients, and engagement lifts including a 37% email open rate versus 29% average and a 7% video click rate versus 2.3% average. They also said 61% of video viewers felt “very motivated” to place a first bet, compared with 48% in the control group.

“The uplift in positive sentiment and motivation is fueling longer player lifecycles and higher retention rates. Seen.io has redefined our engagement strategy, and personalized video is now a cornerstone of how we build loyalty. With personalized videos, we’re seeing players explore and engage more,” said Andrei Popa, VP Online, Superbet.

Xtremepush said the partnership sits within its XP Partners Programme.

“iGaming operators have invested heavily in their CRM infrastructure, but the content they’re sending through it too often looks the same as everyone else’s. Personalised video changes that. When Seen.io joined the XP Partners Programme, it was a natural fit – a proven, high-impact capability that slots straight into how our customers already work. The Superbet results speak for themselves, and we’re excited to bring this to operators across our network,” said Robbie Sexton, Director of Partnerships & iGaming, Xtremepush.

Seen.io’s Marius Tungesvik, Director of Global Partnerships, added: “Xtremepush has built one of the most sophisticated CRM platforms in iGaming. What excites me is what happens when you layer personalised video on top of that foundation at exactly the right moment. Superbet is the proof: a 2.2 percentage point FTD uplift and an NPS nearly double that of standard email. Those aren’t marginal gains. It’s a testament to what can happen when great CRM infrastructure and personalised video work together.”

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GR8 Tech said it is upgrading its engagement and retention stack ahead of World Cup-related traffic, with changes spanning loyalty, automated churn-prevention mechanics, bonus selection, and player segmentation.

“The World Cup can drive acquisition at scale, but retention is what determines the commercial outcome,” said Kateryna Shevchenko, CRM Product Manager at GR8 Tech. “Tools that allow operators to react at the right moment, reward players clearly, and reduce the operational effort behind engagement maximize the event’s ROI—and that’s what we’re focusing on.”

On loyalty, GR8 Tech said its updated program is designed to make progression and rewards clearer, with points earned from casino and sports turnover and tiers unlocking improved reward conditions. The company said rewards include daily, weekly, and monthly cashback, with support for multicurrency and crypto environments, and that integrated risk and fraud tools can help operators respond to behavior changes and reduce bonus abuse.

For sportsbooks, GR8 Tech is introducing automated bonuses triggered by consecutive unsuccessful bets. Operators can set a losing-streak threshold; once reached, the platform triggers a reward within seconds of settlement, such as a sports bonus or free bet, the company said.

GR8 Tech is also updating bonus selection during registration and deposit flows. Inside the Payment Widget, players can choose, change, re-choose, or cancel bonuses, while segmentation is being expanded to target engagement mechanics by attributes including VIP status, loyalty level, and risk segment, the company said.

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

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