eSports
Mikaël Silvestre – former Manchester United star – selects Dubai to launch ‘Talent Lyfe’, an innovative agency to represent elite athletes and young talent
Today, former Manchester United and France international footballer Mikaël Silvestre officially announced the launch of Talent Lyfe, an innovative agency to represent elite athletes and young talent across all professional sports. Talent Lyfe’s advisory team comprises of experts in the field of sport, law, medicine, media, business and investment, with its key focus on delivering success on and off the field. Headquartered in Dubai, United Arab Emirates (UAE), Talent Lyfe has extended networks in France, England, Italy, Germany and Spain.
Talent Lyfe has signed a partnership agreement and received an investment from Galaxy Racer, the biggest esports, gaming and lifestyle organisation headquartered in Dubai, which will spearhead Talent Lyfe’s marketing strategy, brand development and commercial representation, including its growing portfolio of clients.
With over 20 years of experience competing at the highest international level of professional football representing world-class clubs such as Manchester United, Arsenal, Inter Milan and Werder Bremen, as well as France’s national team, Silvestre launched Talent Lyfe to leverage on his experience, knowledge and passion to deliver success for clients across all sporting disciplines.
Talent Lyfe will focus its efforts on attracting talent from Europe, in particular France and England, as well as Africa and the Americas. Talent Lyfe will also look into identifying potential talents in Dubai, thus creating a positive impact to the next generation in Dubai.
Talent Lyfe’s approach will focus purely on the athlete and will offer each athlete access to the five separate pillars, including social media strategy and image management, technical tactical analysis, medical and fitness monitoring, mental preparation and family well-being management.
Talent Lyfe will be providing services ranging from video analysis and image rights management, with these tailor-made services ensuring the total commitment to achieve objectives set with the athlete, because, beyond the contractual aspect, it is the 360 degrees relationship with the athlete that is the goal.
Founder and CEO of Talent Lyfe, Mikaël Silvestre said: “The launch of Talent Lyfe represents a genuinely significant moment in the representation of elite athletes around the world. We place the interests of our clients at the very centre of what we do, and our innovative approach to management connects athletes with opportunities that define careers and secures their future. Joining forces with Galaxy Racer is reflective of our holistic strategy to build their careers, grow their businesses, and elevate the brands of those we represent. Ambitious and courageous, Talent Lyfe pushes the boundaries of what’s possible and the future is incredibly exciting.”
Founder and CEO of Galaxy Racer, Paul Roy added: “We are thrilled to announce that Galaxy Racer has invested and partnered with Talent Lyfe. We believe in Mikaël’s vision for the company and its athletes, and it will definitely revolutionize the sports industry and place us ahead of the curve with the deep knowledge and experience that Mikaël brings onboard. The vision and passion Mikaël has for supporting athletes and their families through Talent Lyfe is fantastic and we look forward to working closely with him and the team.”
Galaxy Racer will utilise and bring its experience of working and managing the world’s top content creators in the MENA and Southeast Asia region to the business. The organisation currently carries over 100 content creators, with a global reach of over 500 million followers across all platforms and over two billion monthly views.
Galaxy Racer was launched in 2019 and has already become the largest esports, gaming, and lifestyle organisation globally. The organisation has five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label.
For more information on Talent Lyfe, please visit: www.talentlyfe.com
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