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JURASSIC WORLD Omnichannel Games Thrill U.S. Players as Scientific Games Readies for Linked Game Winners’ Event

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URASSIC WORLD-Inspired Scratch Games Are Roaring this Summer, Digital Games Launching

Scientific Games announces that its exclusive, new JURASSIC WORLD-themed lottery games are roaring with success across the U.S. this summer. Created as part of a multi-year collaboration with Universal Products & Experiences, the blockbuster instant scratch games are delivering powerful results, with sales up to 161% higher than other games at the same price point in the market. The company created an omnichannel suite of JURASSIC-themed products to meet players where they play, including scratch, Fast Play, draw-based, Keno, digital second-chance and eInstant games.

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The successful launches are setting the stage for the company’s JURASSIC WORLD-themed Linked Game winners’ event next year. The event will bring together lottery winners from across the U.S. for a once-in-a-lifetime, brand-immersive experience in Hawaii—where the original JURASSIC PARK was filmed—complete with white-glove services and opportunities to win additional cash prizes. Linked Game entry is through Scientific Games’ digital second-chance drawing program.

Sixteen of 20 state lotteries participating in the Linked Game have already launched JURASSIC PARK and JURASSIC WORLD scratch and Fast Play games at the $5 or $10 price points, with four more launches coming soon. JURASSIC-themed eInstant games have recently launched.

Scott Warner, Product Manager for the South Carolina Education Lottery, said: “The JURASSIC PARK franchise is one of the most recognizable and beloved brands in the world. It has had a special place in pop culture for decades. There is a great blend of adventure and nostalgia, plus the excitement of the $1,000,000 JACKPOT CHALLENGE. The fact that the promotion aligned with the release of the newest movie was perfect and made JURASSIC PARK an ideal fit for our scratch-off portfolio. The launch has been very strong, with six-week sales the second highest of any game over the past year. We’re really excited to send players to Hawaii! The trip experience will be incredible and the extra opportunities to win up to $1,000,000 will be thrilling for players.”

In July, JURASSIC WORLD Rebirth opened in movie theatres nationwide. From Universal Pictures and Amblin Entertainment, the JURASSIC WORLD franchise immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist.

Joshua Johnston, Director of Washington’s Lottery, said, “The JURASSIC franchise has thrilled generations, and bringing that excitement to our players through a themed scratch ticket felt like a perfect fit. From the recognizable artwork to the thrill of uncovering big prizes, our players embraced the game right away. It’s always exciting to tap into fan-favorites that fuel a sense of fun and nostalgia. We’re always looking for new ways to create memorable experiences for our players, and the JURASSIC-themed game delivers just that. With the chance to win up to $1 million – plus a once-in-a-lifetime trip to Hawaii up for grabs, where the original film was shot – the game offers an incredible layer of excitement to an already engaging experience.”

In addition to appealing heavily to core instant game lottery players, a recent study showed that three of the five non-core instant game player segments placed JURASSIC PARK in the “Keeper” brand quadrant based on the brands breadth of appeal and intensity of liking. Overall, licensed brands have been shown to successfully attract new, non-core players. Recent Scientific Games loyalty program data showed that licensed branded games are 63% more likely to lead to loyalty club registrations than non-licensed branded games.

Robert Tharp, Senior Director of Products and Analytics, Brightstar Indiana on behalf of the Hoosier Lottery, said, “JURASSIC PARK is a new licensed property in the lottery world, so we saw it as a chance to bring a game to players with a theme they had not seen before. We have had success with nostalgic properties in the past and saw the opportunity to once again bring that feeling of nostalgia to players with JURASSIC PARK. The ticket art is very unique and eye-catching. We also felt the Linked Game event in Hawaii was something that would be attractive to players as a second chance…who doesn’t want to win a trip to Hawaii!”

Scientific Games created the first instant Linked Game in 2007 and has continued to lead the industry, working with the most recognizable brands in the world to innovate omnichannel lottery experiences and large-scale, once-in-a-lifetime winners’ experiences.

Tina Hoover, VP Licensing for Scientific Games, said, “We could not be more excited that the JURASSIC WORLD-themed games are delivering thrilling experiences for players across the U.S. and that the larger-than-life sales performance of these iconic games is generating more funding for lottery beneficiary programs.”

Scientific Games provides retail and digital games, technologies, analytics and services to 150 lotteries in 50 countries. The company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for retail and digital games. In fiscal year 2025, licensed branded games created by Scientific Games for U.S. lotteries represented over USD $3.5B in retail and digital sales.

© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.

Universal is not a sponsor or administrator of this Promotion.

© 2025 Scientific Games, LLC. All Rights Reserved.

 

The post JURASSIC WORLD Omnichannel Games Thrill U.S. Players as Scientific Games Readies for Linked Game Winners’ Event appeared first on Gaming and Gambling Industry in the Americas.

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Galaxsys Expands Leadership Team with New Head of Partner Management

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Levan brings over 10 years of leadership experience, including a decade in the iGaming industry, covering both B2C and B2B markets. Throughout his career, he has held key executive roles in Commercial, Product, and Management, successfully building and scaling iGaming products, driving significant revenue growth, and establishing strong partnerships worldwide. His experience spans multiple regions and includes collaboration with leading operators and platforms.

At Galaxsys, Levan will lead the partner management strategy and development, strengthening collaborations with operators worldwide and supporting the company’s mission to deliver innovative, high-impact experiences.

Levan Kavtaradze, the newly appointed Head of Partner Management Department, commented: “I’m truly excited to join Galaxsys at such an important time in its growth journey. My focus will be on building strong, long-lasting relationships with our partners and helping them succeed through collaboration and innovation. I look forward to working closely with our broad network of partners worldwide, understanding their needs, and ensuring that our products and services deliver real value to them. Together with the talented team at Galaxsys, I’m confident we can create new opportunities and achieve new heights.”

Teni Grigoryan, Chief Sales and Partner Management Officer, added: “Welcoming Levan to Galaxsys has been one of the most confident decisions we’ve made. His expertise and human-centered approach, combined with a sharp business mindset and innovative ideas across both product and commercial areas, will be a powerful addition to our team. I’m confident he will foster seamless collaboration internally within our commercial department and externally with our valued partners. We’re excited to see the impact he will make as our new Head of Partner Management.”

With Levan’s appointment, Galaxsys aims to further strengthen its commercial and partner strategies, ensuring operators receive innovative products, seamless integration, and exceptional support.

The post Galaxsys Expands Leadership Team with New Head of Partner Management appeared first on European Gaming Industry News.

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IBIA launches Mission 2030, a new global strategy to safeguard sports betting

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The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape.

Khalid Ali, CEO of IBIA, commented: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 focuses on three core objectives:

  1. Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations;
  2. Expanding collaboration by deepening and broadening our partnerships across the global sports integrity ecosystem; and
  3. Advancing prevention through better regulation, effective policy engagement and player education initiatives.

Mission 2030 serves as a strategic roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape at an unprecedented pace. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members, ensuring the association remains flexible, innovative and proactive.

To mark this next chapter, IBIA has also unveiled a new brand identity. The redesigned logo, with six interwoven segments, represents the stakeholders vital to protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. Together, they form the foundation of IBIA’s work. The new strapline, “Safeguarding Sports Betting”, captures the essence of IBIA’s mission.

Khalid Ali added: “To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”

The post IBIA launches Mission 2030, a new global strategy to safeguard sports betting appeared first on European Gaming Industry News.

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The Pools joins forces with ActiveWin to boost digital growth

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Iconic UK betting brand The Pools has partnered with marketing agency ActiveWin, as it continues to accelerate its digital transformation.

The century-old brand, best known as the original home of football pools, has undergone a dramatic refresh over recent months, including new digital products and a modernised brand identity aimed at engaging a new generation of players.

ActiveWin will support The Pools with affiliate marketing. The collaboration will strengthen The Pools’ online presence, as well as expand its customer base and build on its already strong reputation.

Part of The Pools’ recent major growth drive strategy saw the launch of its upgraded online presence earlier this year, with the brand migrating onto Gaming Innovation Group’s state-of-the-art SportX sportsbook and CoreX iGaming platform to ensure a best-in class product offering for customers.

Gemma Strath, Head of Marketing at The Pools, said: “For more than 100 years, The Pools has been the place for great games that are easy, fun and affordable to play. Partnering with ActiveWin allows us to reach new audiences while maintaining the trust, value and enjoyment that have defined The Pools for generations.”

ActiveWin Managing Director, Joshua Gamble, said: “We’re proud to be working with one of the UK’s most historic betting brands. The Pools has an unrivalled heritage, and our goal is to help translate that history into modern-day digital success. With our expertise across all areas of performance marketing, we’re confident we can deliver strong growth to help build upon The Pool’s recent digital transformation.”

The post The Pools joins forces with ActiveWin to boost digital growth appeared first on European Gaming Industry News.

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