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JURASSIC WORLD Omnichannel Games Thrill U.S. Players as Scientific Games Readies for Linked Game Winners’ Event
URASSIC WORLD-Inspired Scratch Games Are Roaring this Summer, Digital Games Launching
Scientific Games announces that its exclusive, new JURASSIC WORLD-themed lottery games are roaring with success across the U.S. this summer. Created as part of a multi-year collaboration with Universal Products & Experiences, the blockbuster instant scratch games are delivering powerful results, with sales up to 161% higher than other games at the same price point in the market. The company created an omnichannel suite of JURASSIC-themed products to meet players where they play, including scratch, Fast Play, draw-based, Keno, digital second-chance and eInstant games.

The successful launches are setting the stage for the company’s JURASSIC WORLD-themed Linked Game winners’ event next year. The event will bring together lottery winners from across the U.S. for a once-in-a-lifetime, brand-immersive experience in Hawaii—where the original JURASSIC PARK was filmed—complete with white-glove services and opportunities to win additional cash prizes. Linked Game entry is through Scientific Games’ digital second-chance drawing program.
Sixteen of 20 state lotteries participating in the Linked Game have already launched JURASSIC PARK and JURASSIC WORLD scratch and Fast Play games at the $5 or $10 price points, with four more launches coming soon. JURASSIC-themed eInstant games have recently launched.
Scott Warner, Product Manager for the South Carolina Education Lottery, said: “The JURASSIC PARK franchise is one of the most recognizable and beloved brands in the world. It has had a special place in pop culture for decades. There is a great blend of adventure and nostalgia, plus the excitement of the $1,000,000 JACKPOT CHALLENGE. The fact that the promotion aligned with the release of the newest movie was perfect and made JURASSIC PARK an ideal fit for our scratch-off portfolio. The launch has been very strong, with six-week sales the second highest of any game over the past year. We’re really excited to send players to Hawaii! The trip experience will be incredible and the extra opportunities to win up to $1,000,000 will be thrilling for players.”
In July, JURASSIC WORLD Rebirth opened in movie theatres nationwide. From Universal Pictures and Amblin Entertainment, the JURASSIC WORLD franchise immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist.
Joshua Johnston, Director of Washington’s Lottery, said, “The JURASSIC franchise has thrilled generations, and bringing that excitement to our players through a themed scratch ticket felt like a perfect fit. From the recognizable artwork to the thrill of uncovering big prizes, our players embraced the game right away. It’s always exciting to tap into fan-favorites that fuel a sense of fun and nostalgia. We’re always looking for new ways to create memorable experiences for our players, and the JURASSIC-themed game delivers just that. With the chance to win up to $1 million – plus a once-in-a-lifetime trip to Hawaii up for grabs, where the original film was shot – the game offers an incredible layer of excitement to an already engaging experience.”
In addition to appealing heavily to core instant game lottery players, a recent study showed that three of the five non-core instant game player segments placed JURASSIC PARK in the “Keeper” brand quadrant based on the brands breadth of appeal and intensity of liking. Overall, licensed brands have been shown to successfully attract new, non-core players. Recent Scientific Games loyalty program data showed that licensed branded games are 63% more likely to lead to loyalty club registrations than non-licensed branded games.
Robert Tharp, Senior Director of Products and Analytics, Brightstar Indiana on behalf of the Hoosier Lottery, said, “JURASSIC PARK is a new licensed property in the lottery world, so we saw it as a chance to bring a game to players with a theme they had not seen before. We have had success with nostalgic properties in the past and saw the opportunity to once again bring that feeling of nostalgia to players with JURASSIC PARK. The ticket art is very unique and eye-catching. We also felt the Linked Game event in Hawaii was something that would be attractive to players as a second chance…who doesn’t want to win a trip to Hawaii!”
Scientific Games created the first instant Linked Game in 2007 and has continued to lead the industry, working with the most recognizable brands in the world to innovate omnichannel lottery experiences and large-scale, once-in-a-lifetime winners’ experiences.
Tina Hoover, VP Licensing for Scientific Games, said, “We could not be more excited that the JURASSIC WORLD-themed games are delivering thrilling experiences for players across the U.S. and that the larger-than-life sales performance of these iconic games is generating more funding for lottery beneficiary programs.”
Scientific Games provides retail and digital games, technologies, analytics and services to 150 lotteries in 50 countries. The company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for retail and digital games. In fiscal year 2025, licensed branded games created by Scientific Games for U.S. lotteries represented over USD $3.5B in retail and digital sales.
© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.
Universal is not a sponsor or administrator of this Promotion.
© 2025 Scientific Games, LLC. All Rights Reserved.
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53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES
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Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, has today unveiled its landmark whitepaper, The State of PC Distribution. The report, based on an independent study of 306 game industry execs, reveals how Steam’s continued dominance of PC game distribution leaves developers fearing their over-reliance on the platform and exploring alternative channels.
For years, Steam has deservedly been synonymous with PC game distribution. A striking 72% of developers believe Steam operates as a monopoly, with more than half (53%) concerned about their overwhelming reliance on a single platform. With over 18,000 new titles hitting Steam in 2024, the dominant storefront is drowning in games, and this fierce competition fuels developers’ concerns for game distribution. Market saturation (35%), and the ever-present challenge of discoverability (33%) are cited as key challenges, although the rise of the free-to-play model (40%) was named as the number one concern.
In response, developers are diversifying their distribution channels, with a significant 48% utilising the Epic Games Store. E-stores (38%) and marketplaces (30%) are also key channels for PC distribution, offering avenues to sell Steam keys outside of Valve’s platform, and appreciated by a third of developers for their access to hard-to-reach markets. The report also dives deep into the often-misunderstood gray market, where discounted keys are resold from low-priced regions in marketplaces and e-stores. With 73% of developers concerned about players reselling keys, “The State of PC Distribution” Report details how studios can reap the perceived benefits of e-stores and marketplaces without falling victim to the gray market.
Vadim Andreev, CEO and Co-Founder of Rokky, said:
“With a growing prominence of e-stores and marketplaces, PC game distribution is more varied, vast, and complex than it has ever been. New opportunities are everywhere – as are pitfalls and challenges. And most of the old guard remain relevant. Understanding the nuances has never been more important, and so we created this report to highlight the trends that matter.”
Key Findings from “The State of PC Distribution”:
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Today’s challenges: The rise of free-to-play games is the biggest challenge of selling PC games today (40%), followed by market saturation and competition (35%) and discoverability (33%)
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Steam’s dominance: 88% of studios say Steam accounts for over 75% of their revenue. 72% feel Steam effectively exists as a monopoly and 53% are concerned about their level of reliance on that single platform.
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Beyond Steam: 48% have distributed a title to the Epic Games Store, 30% to marketplaces such as G2A and Kinguin, 38% to e-stores such as Fanatical or Humble Bundle, 10% have distributed with GOG, and 8% with itch.io.
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Marketplace Benefits: Developers relate marketplaces with benefits such as ease of use (45%), pricing control (35%), promotional support (33%) and international reach (31%).
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E-Store Benefits: Developers relate marketplaces with benefits such as ease of use (41%), pricing control (35%), promotional support (33%) and international reach (35%)
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Marketplace Concerns: Developers relate marketplaces with the gray market (24%), loss of control (22%), and loss of revenue (22%).
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E-Store Concerns: Developers relate e-stores with the gray market (23%), loss of control (23%), and loss of revenue (19%).
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Alternative distribution outlook: 75% of developers anticipate at least a 10% revenue uplift from using e-stores and marketplaces; 80% expect alternative channels to become a regular part of their distribution mix within five years.
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Defining the gray market: Only 22% believe the gray market is the concept of unauthorised reselling. For the majority of respondents (73%), the gray market is not a practice but a place. 24% perceive that marketplaces themselves are the gray market, 24% define it as e-stores, and 25% believe the gray market is a combination of both.
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Resale concerns: 73% of developers are concerned about players reselling keys.
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PG Soft reinforces European presence through SiGMA Central Europe sponsorship
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PG Soft, a world-class digital mobile games company, has strengthened its support of the SiGMA Summit series by sponsoring the SiGMA Central Europe Expo, taking place from 3rd – 6th November at Fiera Roma in Rome, Italy.
The SiGMA Central Europe Expo brings together leading stakeholders from across the global iGaming ecosystem for four days of networking, innovation, and business growth in one of Europe’s most iconic cities.
During the show, PG Soft’s branding will feature prominently at the event’s Registration Counter – the first touchpoint for every attendee and one of the venue’s busiest hubs. Additionally, PG Soft banners will surround the registration desk and storage wall areas.
PG Soft’s branding will also be displayed on large HD screens positioned beside the main entrance, running across all three days of the Expo. Two custom 30-second videos, designed by PG Soft’s creative team, will loop continuously across the displays.
While this sponsorship does not carry an official title, it further reinforces PG Soft’s commitment to enhancing the player and partner experience at leading global expos and supporting SiGMA’s mission to connect and inspire the worldwide iGaming community.
PG Soft’s spokesperson commented: “We’re thrilled to continue our partnership with SiGMA for the upcoming Central Europe event in Rome. Our collaboration reinforces PG Soft’s commitment to enhancing the player and partner experience at leading global expos and supporting SiGMA’s mission to connect and inspire the worldwide iGaming community.”
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Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming
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Novabet96 Casino has introduced a modernized player engagement framework that integrates responsible gaming practices, advanced analytics, and recognized slot content to improve the digital casino experience. The platform aims to offer an entertainment environment grounded in fairness, transparency, and user control—prioritizing both innovation and ethical standards in the online gaming sector.
A core part of this evolution is the expansion of its content portfolio, featuring premium titles like aristocrat pokies, a global favorite among slot enthusiasts. By incorporating Aristocrat Pokies online, Novabet96 Casino seamlessly connects nostalgic gameplay with cutting-edge design. Each game, optimized for engagement and fairness, enhances the platform’s reputation as a trusted environment where players experience both excitement and reliability.
As part of this initiative, Novabet96 has expanded its game portfolio to include a wide variety of popular slot titles, including games inspired by the iconic design style of Aristocrat
machines. These games, known for their recognizable gameplay mechanics and visual themes, are offered in a format that emphasizes reliability and compliance. The inclusion of such content enhances the platform’s offering while maintaining legal and brand clarity.
“Engagement in online gaming goes beyond variety; it’s about relevance and responsible delivery,” said the company’s Head of Product. “Our platform uses aggregated player insights to recommend content that aligns with user preferences while preserving transparency and control. From classic slots to live dealer experiences, our technology helps shape a more informed and adaptable gaming environment.”
Central to the platform’s evolution is a data-informed approach to user interaction. Novabet96 uses behavioral trends—not individual tracking—to optimize content recommendations and user experience. These insights help streamline platform navigation, refine bonus structures, and support responsive design across mobile and desktop devices. By focusing on aggregated data patterns, Novabet96 balances personalization with privacy awareness and compliance.
Responsible gaming is a foundational element of Novabet96’s approach. The platform offers built-in player protection tools such as deposit limits, session reminders, and self-exclusion features—designed to empower users to manage their activity in a safe and informed manner. By integrating these controls early in the player journey, Novabet96 reinforces its commitment to ethical entertainment practices and long-term sustainability in the gaming industry.
Platform accessibility has also been improved through interface upgrades that reduce friction in the sign-up, deposit, and withdrawal processes. These refinements ensure users can navigate the site with ease while maintaining secure transactions and clear promotional terms. Every feature reflects a streamlined, responsible approach to digital engagement—eliminating ambiguity and reinforcing trust.
Novabet96’s transparent operations, responsible gaming features, and recognizable game titles support its goal of delivering a user-first experience without overstating outcomes. With an emphasis on integrity, the company continues to shape a standard of excellence in Southeast Asia’s competitive online casino market.
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