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Gaming Americas Weekly Roundup – November 21-27

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Evolution’s Lightning Roulette U.S. has been named Gaming Product of the Year at the American Gambling Awards 2022. The American Gambling Awards are produced by Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry.
Kambi, the world’s trusted sports betting partner, has been crowned Platform Provider of the Year at the 2022 American Gambling Awards which recognises the leading companies in the US online sports betting and gaming market.
Sightline Payments was chosen as the Payment Provider of the Year at Gambling.com’s 2022 edition of the American Gambling Awards. Sightline’s Play+ solution allows customers to instantly transfer funds from a wagering account into their Play+ account. As operators invest more heavily in live betting, judges cited that Sightline has given operators the ability to offer its customers both fast withdrawals and low cost of redeposits via Sightline’s proprietary SPAN Network.
RSI’s sportsbook BetRivers commenced its activities in Maryland. Bettors across the state were able to deposit funds and place bets during a controlled demonstration that took place on November 21 from 2 pm to 10 pm. BetRivers became fully live with online wagering activities on Wednesday, November 23.
Partnerships
We Are Technology Group, in collaboration with Inside the Pocket, announced a brand new partnership with legendary Brazilian operator – PixBet and its parent company PixStar. Built by Brazilians for Brazilians, pixbet.com has become a household name in the Brazilian world of iGaming and betting. We Are Technology Group will supply two top services to PixBet, their outstanding video product to pixbet.tv and their thrilling Fantasy League products to F2P site pixjogos.com.
AGON by AOC, a leader in gaming monitors and peripherals, announced its new two-year brand sponsorship with Esports Arena LLC. AOC will outfit and sell product inside Esports Arena locations within 18 Walmart stores nationwide starting November 2022. Through the end of 2023, 50 stores are expected to be added to its roster.
Vanta has partnered with Ultimate Gaming Championship (UGC). With Vanta as the official coaching partner of the UGC, the two organisations will work closely to provide coaching and development opportunities to organisations and gamers competing on UGC’s platform.
Appointments
Affinity Interactive announced the appointment of Andrei Scrivens as Chief Executive Officer, effective January 1, 2023. Mr. Scrivens has served as AI’s Chief Financial Officer since 2019 and succeeds Mary Beth Higgins, who is retiring after a distinguished 25-year career in gaming. Higgins will stay on in an advisory role through June 2023 to help ensure a smooth transition.
ClutchBet has appointed Joshua Auriemma as its new Vice President of Engineering. An industry-leader in building and scaling sportsbooks, Josh joins Clutchbet from Penn Interactive, the online subsidiary of Penn Entertainment.
Great Canadian Entertainment has announced that Anthony ‘Tony’ Rodio, Chief Executive Officer, is retiring as CEO and director and the Board of Directors has appointed Matthew Anfinson, previously the Company’s Chief Operating Officer, to succeed Rodio as CEO. Great Canadian has also appointed Jordan Banks, a highly respected Canadian business leader as its first Executive Chairperson.
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HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive, long-term deal to create a range of virtual sports and gaming products featuring Italy’s premier 5-a-side competition, Serie A1 Futsal. Games will feature teams including Napoli, Roma 1927, L48 Torino and Came Treviso.
Highlight Games is the #1 virtual sports supplier in Italy and, since the launch of SOCCERBET in 2019, has grown the market by 78% in five years.
Steven Holmes, CEO, Highlight Games said: ‘‘I’m excited to announce this partnership with Serie A1 Futsal, and with it the introduction of a new fast-paced SOCCERBET game format. By cutting a series of five second clips we will create the first ever virtual sports product featuring twelve goals with outcomes ranging from 12-0 to 0-12. Highlight Games is incredibly proud to be the #1 virtual sports supplier in the biggest virtuals market in the world and our success only makes us more ambitious to create more engaging and innovative content for our valued partners.’’
The post HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL appeared first on European Gaming Industry News.
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AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony

AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.
Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”
Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.
With the Golden Boomerang Awards 2025 concluding on May 11, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony appeared first on European Gaming Industry News.
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Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball

Featuring titles that span mobile, console, and strategy-based formats like chess, the esports lineup at KIYG 2025 reflects a deliberate effort to cater to diverse gaming audiences. This move also signals a broader national recognition of esports as a legitimate sporting pursuit, on par with traditional disciplines, a direction that India has been moving toward with increased pace.
While BGMI remains the most popular esports title in India, Chess stands out as a particularly noteworthy addition to KIYG 2025. Once considered a purely traditional sport, Chess has increasingly found a home in the esports world, most recently as part of the Esports World Cup (EWC) 2025, which boasts a prize pool of $1.5 million (INR 12.6 crore) for the title. NODWIN Gaming, a leader in South Asia’s esports and gaming ecosystem, has been one of the pioneers of this shift in India. In 2021, the company organised the Chess Super League, featuring national and international stars and also hosted Chess tournaments at DreamHack India 2024 across rapid and blitz formats.
“The inclusion of titles like BGMI, Street Fighter 6, Chess, and eFootball in the Khelo India Youth Games 2025 signals a big step forward for grassroots esports in India,” says Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “It’s encouraging to see esports standing shoulder to shoulder with traditional sports, and the addition of Chess – bridging classical and digital strategy shows how in tune this initiative is with global trends. But this isn’t just about tournaments. It’s about creating real opportunities to discover talent from Tier 2 and Tier 3 cities, places that have been overlooked for too long, thus building the foundation for a future where Indian gamers don’t just participate, they dominate on the world stage.”
Further underscoring the growing stature of Indian Chess in esports, S8UL, a global force in esports and gaming content, has signed Grandmasters Aravindh Chithambaram and Nihal Sarin to compete at the EWC 2025. In addition to Chess, S8UL will also field players in Street Fighter 6, as well as EAFC25, Call of Duty Warzone, Tekken 8, and Apex Legends at the prestigious tournament.
Animesh Agarwal, Co-founder and CEO of S8UL believes that the inclusion of titles like Street Fighter 6, Chess, and eFootball console in KIYG 2025 reflects a thoughtful push to diversify beyond mobile gaming and build a more well-rounded competitive ecosystem. “It is especially encouraging to see Street Fighter 6 and Chess recognised through a government-led initiative, at a time when S8UL will be representing India in these very titles at the upcoming Esports World Cup. This development is crucial for identifying and nurturing talent across a range of platforms and genres from the grassroots level. Such proactive support from the authorities is a strong indicator of the growing legitimacy of esports in India and a positive sign for the industry’s future,” he adds.
The roots of esports entering the mainstream have already been visible across various states. Before its inclusion in KIYG 2025, the state of Bihar actively embraced the esports movement by organising the Bihar State Esports Open Championship and the Bihar Inter School and College Esports Championship over the past year. States like Maharashtra, Tamil Nadu, and Nagaland have also taken proactive steps to support and formalise grassroots esports programs.
Mikhail Bhuta, Co-Founder & Tech Lead, Dirtcube Interactive LLP remarked, “Including esports in the Khelo India Youth Games is a practical step toward building a grassroots ecosystem for new-age sports. We believe that through this program, we’ll soon see national esports heroes rise from across the country and bolster India’s representation on the global stage. With this being the inaugural season, we envision having Made-in-India esports-based games be part of KIYG’s future seasons.”
With S8UL participating in Chess and Street Fighter at the EWC 2025, India has already been making waves on the international stage in eFootball, with Pavan Kampelli winning the bronze medal at the 2024 Asian Esports Games in Bangkok.
Esports will be an official medal sport at the 2026 Asian Games, and the first-ever Olympic Esports Games is scheduled to debut in 2027. These developments mark a global shift toward legitimising esports within mainstream sporting culture.
KIYG 2025 featuring esports will help identify, nurture, and empower gaming talent from the ground up. With both state and national bodies supporting the push, the future of Indian esports looks brighter than ever.
The post Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball appeared first on European Gaming Industry News.
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