Genius Sports Limited has secured a major technology and AI partnership alongside Liga MX, with GeniusIQ set to power an incredible suite of fan engagement, sponsorship and performance solutions.

As the operating system of modern sport, Genius Sports has deployed GeniusIQ, its data and AI platform, across every Liga MX stadium. GeniusIQ creates a real-time understanding of soccer, combining rich tracking, video and insights to then power real-time advertising activations, augmented broadcasts, semi-automated offsides and data-driven coaching tools.

Genius Sports’ Moment Engine will enable Liga MX sponsors and brands to activate real-time advertising around key moments in games. For example, immediately after a crucial goal, save or substitution, brands can trigger moment-driven campaigns across live broadcasts, digital and streaming.

Already live across the NFL and NBA, the Moment Engine will now enable Liga MX sponsors to act on fan attention and drive a new era of immersive advertising when the live action is at its most compelling.

In partnership with Liga MX and its suite of domestic and international broadcasters, Genius Sports will power augmented altcasts to engage the next generation of fan. Real-time game insights including shot and player speeds, player names, pitch minimaps, number of tackles and much more, will be integrated directly into live broadcasts for millions of fans.

GeniusIQ has a complete, semantic understanding of what is happening on the pitch at any moment. Because it can automatically detect what counts as a shot on goal, it immediately serves a shot speed statistic in real-time, along with a sponsor’s advertising at the opportune moment.

Launched at the start of the ongoing 2026 Clausura season, GeniusIQ is powering the leading Semi-Automated Offside Technology (“SAOT”) in world soccer in Liga MX. When a potential offside incident occurs, the technology automates the kick point and alerts the VAR operators. Genius Sports’ system then delivers a clear 3D render showing an exact offside plane, removing the need for manual lines and providing a decision visual with the best possible angle within seconds.

Also used across the Premier League and Belgian Pro League, Genius Sports’ SAOT has already driven significant improvements across Mexican soccer with fast, transparent decisions.

Liga MX teams will be equipped with Genius Sports’ Performance Studio, the most advanced analytics and video platform in world soccer.

Coaches and analysts from each team will have access to a suite of performance and analytics tools to enhance everything from training to tactics and player development. This includes Genius Sports’ state-of-the-art ProView3D feature, which enables coaches to step into their players’ shoes and review critical match moments, such as a striker before taking a shot or a fullback preparing for a 1v1.

“At Liga MX, we are very happy to close this partnership with Genius Sports, as it represents a significant step in elevating our competition to the standards of the world’s leading leagues. From a sporting perspective, SAOT technology enhances fairness and transparency on the field. At the same time, from a fan and consumption standpoint, the use of advanced data and augmented reality integrations will transform how audiences experience the game,” said Edgar Martínez, VP of Content at FMF.

“Liga MX is the most-watched soccer league in the United States and a growing force in North American sport. The deployment of our next generation data and AI platform, GeniusIQ, will connect every part of that ecosystem, delivering world-leading SAOT while enriching the broadcast and creating premium new commercial inventory for sponsors. This partnership gives Liga MX the infrastructure to grow the league on and off the field,” said Sean Conroy, EVP, North America at Genius Sports.