Boomerang Partners announces the launch of an exclusive affiliate tournament set to run during a crucial period of the 2026 sports season. This competition will be held under the TIME TO WIN concept until 31 March. This is a strategic framework that defines Boomerang Partners’ collaboration with its Official Regional Partner, AC Milan, throughout the Year of Sports.

2026 is packed with sports tournaments, including the FIFA World Cup 2026, the Olympic Winter Games Milano Cortina 2026, and many other top-tier local and global competitions. For sports-focused affiliates, this is a time rich with opportunities, and Boomerang Partners’ activation is purposefully scheduled for February-March, one of the hottest periods of the current sports season.

TIME TO WIN tournament prizes

In a recent teaser video released by Boomerang Partners, key AC Milan players Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão hinted that something significant would happen on 12 February. Boomerang Partners now reveals the details: 12 February marks the official launch of the TIME TO WIN tournament on the AC Milan Hub, a digital platform created as a part of the collaboration between Boomerang Partners and the Club. Prizes include trips to Milanello and match experiences for games against Juventus and Cagliari.

Each participant can unlock access to all prize draws by reaching the required point thresholds. A total of five prize categories are available within the TIME TO WIN tournament:

• Prize 1 (three sets): TIME TO WIN Merch Pack for a team of five;
• Prize 2 (three sets): AC Milan official jerseys signed by players (five jerseys per set);
• Prize 3 (one set): a trip to the AC Milan v Cagliari match for five people;
• Prize 4 (one set): a trip to the AC Milan v Juventus match, including pre-match access, for five people;
• Prize 5 (two sets): a trip to Milanello Sports Center, the heart of AC Milan, for five people.

The company has also prepared a consolation prize. These are additional points for participation in the Golden Boomerang Awards 2026, the upcoming third season of Boomerang Partners’ annual global affiliate tournament. All the TIME TO WIN tournament participants who score at least 100 points will receive them.

The mechanics of participation

The tournament will run from 12 February to 31 March 2026, representing a key activation moment within the sports season. During this period, affiliates will be able to complete tasks across multiple segments, accumulate points, and progressively unlock access to five prize draws. Eligibility for each draw is determined by the total number of points collected. The participation mechanics are simple:

1. Affiliates complete tasks within specific segments (for example, SMM);
2. Points are awarded for completed activities;
3. In certain segments, affiliates can continue earning points in accordance with the rules.

All tasks will allow tournament participants to deeply engage with the Boomerang Partners brand, whether it’s completing SMM tasks, taking part in surveys, or collaborating on PR activities with company representatives. Affiliate teams can find details about the tasks and the points awarded for them on the AC Milan Hub, the tournament’s official platform.

The AC Milan Hub launch

The TIME TO WIN affiliate tournament is fully integrated into the AC Milan Hub. This is a dedicated web portal created as part of Boomerang Partners & AC Milan’s strategic collaboration. The Hub serves as the central platform where all key TIME TO WIN initiatives are brought together. This makes it the main entry point for affiliate teams participating in the activation. While the tournament will be the key activation for Q1 2026, the Hub will feature other partnership-related activities throughout the season. These valuable resources are an integral part of Boomerang Partners’ overall strategy while working with partners.

The AC Milan Hub is designed as a unified ecosystem that combines exclusive content, interactive mechanics, and access to Club-related experiences that go far beyond standard affiliate promotions. Through the Hub, partners and users engage with campaigns connected directly to AC Milan – from special activations and quizzes to prize draws and exclusive experiences tied to the Club.

By embedding the tournament into the AC Milan Hub, Boomerang Partners significantly increases the value of participation. Affiliates are not just competing in a standalone performance challenge, but becoming part of a large-scale collaboration with a top-tier football brand that is unavailable outside this partnership.

A practical guide for TIME TO WIN participants

One of the key advantages for affiliates participating in TIME TO WIN is access to Boomerang Partners’ analytical expertise and practical tools designed specifically for the Year of Sports. Central to this approach is the Sports Marketing & Betting Calendar 2026, presented by Boomerang Partners in January as a hands-on guide for sports-focused affiliate teams. It combines market insights and applied recommendations. Among its key elements are:

• Major tournament peaks and expected shifts in player activity;
• Regional popularity of sports across key GEOs;
• Practical guidance for pre-event, live, and post-event campaigns, aligned with different tournament phases;
• Industry trends overview.

In the context of TIME TO WIN, this expertise becomes especially relevant. The Calendar already serves as a strategic foundation for affiliates aiming to perform strongly during the activation. It will help participants approach the hot sports period not intuitively, but systematically – with a clear understanding of timing, player behavior, and market dynamics.

What is a TIME TO WIN concept

TIME TO WIN is the core strategic concept behind Boomerang Partners’ partnership with AC Milan in 2026. More than a campaign slogan, it reflects a shared mindset that defines both brands: ambition, competitiveness, and a constant drive to perform at the highest level.

TIME TO WIN was designed as a flexible, long-term concept that can be applied to different formats and moments throughout the sports season. In 2026, Boomerang Partners and AC Milan are bringing this approach to life through a series of initiatives and activations that go beyond traditional sponsorship.

Start planning your campaigns now and maximize your performance during the TIME TO WIN tournament. The countdown to 12 February has begun!

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.