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BOS “Cautiously Positive” of Swedish Governmental Bill

BOS, the Swedish trade association for online gambling, has expressed that it is “cautiously positive” of an array of proposals put forward by the country’s government in a bid to strengthen gambling regulation.
The bill suggests, among other things, the implementation of B2B licenses to take effect by 1 July 2023. It also suggests measures against marketing of unlicensed gambling and something the government entitles “adjusted moderation” regarding marketing of licensed gambling.
“It is entirely in line with what the government announced it would include and we are cautiously positive of this bill. The most striking thing is actually what is not included in the proposal, such as a ban on advertising for gambling on TV, radio and streaming media between 06-21. We are pleased that the government has listened to stakeholders in the gambling industry as well as several publishers who have pointed out the disadvantages of such a proposal,” Gustaf Hoffstedt, Secretary General of BOS, said.
“The remaining concern is the proposal for “adjusted moderation”. It seems to be a paraphrase of risk classification and the very ambiguity of what it actually means opens for legal uncertainty. Here, the legislator should consider whether it really wants to introduce further uncertainty regarding the interpretation of regulatory measures, uncertainty that risks leading to protracted court proceedings,” Gustaf Hoffstedt added.
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UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador

Leading betting platform Stake proudly announces that Ultimate Fighting Championship (“UFC”) Women’s Flyweight World Champion, Valentina Shevchenko, has signed on as a Global Ambassador for the brand.
One of the most iconic and celebrated athletes in combat sports, Shevchenko currently reigns as the UFC Flyweight World Champion and holds the coveted No. 1 spot in the UFC’s Women’s Pound-for-Pound rankings. A Muay Thai specialist from Kyrgyzstan, Shevchenko has dominated the MMA world since her UFC debut in 2015, and continues to build her legacy as one of the sport’s all-time greats. She will next defend her title on May 11 against top contender Manon Fiorot of France.
With this partnership, Shevchenko joins a championship roster of Stake ambassadors that includes UFC stars Merab Dvalishvili, Alexandre Pantoja, Max Holloway, Alex Pereira, and Israel Adesanya.
Speaking on the partnership, Shevchenko said:
“Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand. Stake is the home of champions, and I’m excited to work with its incredible team.”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“We’re absolutely thrilled to welcome Valentina to the Stake family. It’s rare to see a true legend of the sport still performing at the absolute highest level, and we’re excited to build a long and successful partnership together. We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere.”
The post UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador appeared first on European Gaming Industry News.
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PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout

Global entertainment brand SkillOnNet announced today it has launched BF Games’ portfolio of cutting-edge slots and dice games in the UK. Over 100 titles from the leading game provider are now available for players at SkillOnNet’s UK-facing brands, including flagship site PlayOJO.
The move represents an extension of the existing partnership between the two companies that saw the successful introduction of BF Games content to SkillOnNet brands in several .com markets.
These included Stunning Crown Cash Mesh™, which showcases BF Games’ acclaimed Cash Mesh™ mechanic. The feature allows players to collect special symbols to trigger instant cash rewards, imbuing every spin with anticipation and excitement.
The BF Games portfolio includes everything from classic fruit-themed slots to richly themed immersive video slots with cutting-edge features. Also popular are the studio’s dice games, which combine traditional slot mechanics with dice-based elements to offer a unique gameplay experience.
Jani Kontturi, Head of Games at SkillOnNet said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.”
Rok Hribar, CCO at BF Games said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.”
The post PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout appeared first on European Gaming Industry News.
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HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive, long-term deal to create a range of virtual sports and gaming products featuring Italy’s premier 5-a-side competition, Serie A1 Futsal. Games will feature teams including Napoli, Roma 1927, L48 Torino and Came Treviso.
Highlight Games is the #1 virtual sports supplier in Italy and, since the launch of SOCCERBET in 2019, has grown the market by 78% in five years.
Steven Holmes, CEO, Highlight Games said: ‘‘I’m excited to announce this partnership with Serie A1 Futsal, and with it the introduction of a new fast-paced SOCCERBET game format. By cutting a series of five second clips we will create the first ever virtual sports product featuring twelve goals with outcomes ranging from 12-0 to 0-12. Highlight Games is incredibly proud to be the #1 virtual sports supplier in the biggest virtuals market in the world and our success only makes us more ambitious to create more engaging and innovative content for our valued partners.’’
The post HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL appeared first on European Gaming Industry News.
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