Canada
Jamul Casino to Begin Phased Re-Opening on May 18, 2020

After a two-month closure due to the COVID-19 pandemic, Jamul Casino will have a soft re-opening at 10AM on May 18, 2020 for its Amber and above Sweetwater Rewards® Club VIP guests, and a public re-opening planned on May 21, 2020. In response to the pandemic, Jamul Casino closed on March 20, 2020 to protect the health and safety of its guests, team members, and tribal members. Throughout its closure, the Casino has been in touch with guests via its Facebook page, posting messages on its website, and has been working hard on its re-opening plan. Jamul Casino will begin its phased re-opening next Monday with physical distance enhancements, increased cleaning protocols, and improved gaming technology. The Casino will also operate under limited hours from 10AM to 2AM daily until it expands to 24-hour operations beginning at 10AM on May 21.
President and General Manager of Jamul Casino, Mary Cheeks, states, “This has been an unprecedented season of uncertainty, and we understand it may take time for some guests to be ready to come back. I can assure you that we are doing everything in our power to ensure that Jamul Casino is a safe and fun environment when guests return.”
Jamul Casino recently surveyed its entire database of guests, and 94 percent of respondents indicated that they would be comfortable coming back to the Casino when it re-opens. For patrons who are not yet ready to return, the Casino is offering “Jamul at Home” prepackaged meal kits. Each kit includes fresh, high-quality ingredients from Jamul Casino’s restaurants—everything needed to prepare a meal for two to four people—plus a simple recipe to put it all together. Each kit can be scheduled for pickup from the valet.
Jamul Casino’s re-opening plans follow guidelines from the Centers for Disease Control and Prevention (CDC), the State of California, the County of San Diego, the Tribe’s COVID-19 Task Force, the National Indian Gaming Commission, and were reviewed by the Southern Indian Health Council (SIHC). A few key re-opening plans include:
Thoroughly cleaned and disinfected surfaces, machines, chips, dining and bar areas, kitchens and food prep areas, new air filters and HVAC cleaning.
Continuous cleaning and sanitizing of dining venues and guest touch points throughout the day. A special “Clean Team” has been established to be laser-focused on all high-touch guest and team member areas that will be continuously cleaned.
Temperature screening using non-contact infrared thermometers before team members and guests can enter the Casino. Anyone with a temperature of 100o or higher or other symptoms (coughing, sneezing, runny nose) will not be allowed in the Casino.
Required face coverings for all team members and guests.
Most Casino employees will wear gloves, and the Casino will provide gloves to guests upon request. Dealers and patrons who cannot wear gloves due to chip handling will be required to constantly sanitize and wash hands. Dealers will frequently change cards as well.
At least one hundred fifty (150) hand sanitizing stations will be placed throughout the Casino.
Required physical distancing, including reduced seating, shutting off certain gaming machines, and controlled entry and exit to facilitate distancing and occupancy.
Social distance signage will be placed throughout the Casino and dining venues.
All cage cashiers and quick serve dining counters will have Plexiglass dividers.
A phased re-opening of dining venues, enforcing physical distancing for restaurants.
During this first phase of re-opening, Jamul Casino will not be offering shuttle or valet services, entertainment (DJs or live bands), buffets, or promotions.
During the unexpected closure, Jamul Casino also upgraded its gaming system and improved the benefits offered to Sweetwater Rewards members. Upon re-opening, members can get their new Sweetwater Rewards card that will sync with the system. With more benefits activated through the Sweetwater Rewards card, there’s less need to handle paper and money—a cleaner “touchless” experience. New benefits include:
Points can be downloaded for play at any slot machine.
Dining offers can be redeemed simply by swiping the card at the dining venue.
In-game television screens.
Ability to check tier status and change PIN numbers at the slot machines.
Slot machine winnings can be saved on the member’s Sweetwater Rewards account and used at any other machine or cashed out. Again, less paper, fewer touches.
Members can load cash into their Sweetwater Rewards card account, then use it to play slots and table games without having to carry around paper money.
Additional features in the coming months include:
Drawing check-in at the slot machines.
Enhanced promotions.
Streamlined jackpot processing.
Beverage ordering on the slot machines.
Jamul Indian Village Chairwoman, Erica M. Pinto, states, “We are excited to be re-opening Jamul Casino, and celebrating this key moment in returning the livelihoods of our team members, tribal members, and the hundreds of businesses that help keep our wheels turning. We thank everyone for their resilience. Welcome back!”
About Jamul Indian Village of California:
Jamul Indian Village of California is one of 13 federally recognized tribes that are part of the Kumeyaay Nation, with roots in east San Diego County going back 12,000 years. The Tribe uses revenue and resources from Jamul Casino to fund educational opportunities, healthcare, and housing initiatives for its members, and projects that benefit the surrounding community, through a tribal-state gaming compact with the State of California signed in 2015. For more information about Jamul Indian Village of California, please visit jamulindianvillage.com.
About Jamul Casino:
Opened in 2016, the recently rebranded Jamul Casino, located in Jamul, California, is owned and operated by Jamul Indian Village Development Corporation (JIVDC), a wholly owned entity of Jamul Indian Village of California. The $430 million Casino features over 1,600 slot machines, 39 live table games, and a dedicated poker room with weekly tournaments; free shuttle service from various locations in San Diego; live entertainment; and seven restaurants, bars and lounges. Jamul Casino supports more than 1,000 permanent jobs in the region. For more information about Jamul Casino, please visit www.jamulcasinosd.com.
SOURCE Jamul Casino
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BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaignâs reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm â 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: âBetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
âIn using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictorâs safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.â
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrarâs Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCOâs Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operatorâs Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrarâs decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
âResponsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.â
Dr. Karin Schnarr, Chief Executive Officer and Registrar â AGCO
ADDITIONALÂ INFORMATION
BetMGM Canada Inc. failed to comply with the Registrarâs Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operatorâs business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operatorâs gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate âAbove the Streetâ had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to âAbove the Streetâ. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate âMaple Leaf Marketingâ engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to âMaple Leaf Marketingâ. |
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BCLC
BCLC Launches âWhatâs played here stays hereâ Campaign

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BCLCâs new âWhatâs played here stays hereâ campaign is issuing an important reminder to British Columbians who choose to gamble â specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
âAcross B.C. and Canada, weâve seen incredible groundswell around the importance of buying and supporting local, and thatâs no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether itâs at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,â Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
âBCLC continues to raise awareness that these gambling options do not support B.C.âs economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,â Pat Davis added.
The post BCLC Launches âWhatâs played here stays hereâ Campaign appeared first on Gaming and Gambling Industry in the Americas.
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