Gaming Corps – a publicly-listed game development company based in Sweden, has extended its partnership with bet365, taking its games live with the operator in Brazil as part of its continued expansion across regulated markets.

The launch builds on Gaming Corps’ existing relationship with bet365 and signals another important step in the studio’s wider Latin American growth strategy. The rollout has been delivered through Gaming Corps’ distribution partnership with Light & Wonder, supporting efficient market access through one of the industry’s most established content networks.

bet365 players in Brazil will gain access to Gaming Corps’ full line up, including Penalty Champion, the instant win game that puts players in a sudden-death penalty shootout where each successful strike increases the potential return. The launch also includes popular franchise titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean, while Brazilian players can also look forward to Gaming Corps’ three-game football suite arriving in time for the World Cup.

With a portfolio that stretches beyond standard slot content, Gaming Corps has focused on building games with more variety in both format and play style. Alongside proprietary concepts such as Smash4Cash, A-MAZE-CADES and X-MY-WAY, the studio also develops Mine, Table, Multiplier and Plinko games, helping operators introduce a wider mix of experiences for different types of players.

Juha Kauppinen, CEO at Gaming Corps, said: “Extending our partnership with bet365 into Brazil is an exciting development for Gaming Corps and an important next step in how we grow with major operators across regulated markets. bet365 is one of the most recognised names in online gaming and expanding our reach with them into a market like Brazil underlines both the strength of the relationship and the wider appeal of our portfolio.”

A bet365 spokesperson, added: “Gaming Corps has established a clear identity within the market through a mix of creative game concepts and distinctive mechanics. We are delighted to expand our partnership with the studio into Brazil and look forward to making this content available to our players in the market.”

Executive takes leadership of the group’s brand, communications and sponsorship strategies

Esportes Gaming Brasil (EGB), owner of the Esportes da Sorte, Onabet and Lottu brands, has announced Andréa Curral as its new Marketing Director.

With more than 17 years of experience in branding, media, communications and consumer experience, the executive will now lead the company’s positioning strategies, campaigns and sponsorship initiatives at a time of consolidation and expansion within Brazil’s regulated market.

Andréa will be responsible for the group’s brand-building, media, communications, campaigns and proprietary projects divisions.

Her role also includes the strategic management of the group’s sponsorship portfolio, which includes clubs such as Corinthians, Ceará, Ferroviária and Náutico, as well as major cultural events sponsored by the company.

The appointment reinforces the group’s ongoing institutional and operational strengthening, as it continues to expand investment in technology, user experience and brand development within the gaming and entertainment sector.

Having previously worked at companies including Discovery, Warner Bros. and Privalia, Andréa has built a career managing high-complexity operations and leading integrated projects across branding, performance, consumer experience (UX) and brand reputation.

For Andréa Curral, the challenge lies in strengthening the connections between brand, business and audience experience.

“Taking on the marketing leadership of a group with the relevance and growth trajectory of EGB is an opportunity to build projects with real impact.

Our focus is to develop strategies that expand brand presence, strengthen relationships with audiences and support the company’s growth in a consistent way,” she said.

Andréa holds a degree in Social Communication from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP.

Throughout her career, she has led multidisciplinary teams and participated in organisational transformation and operational integration processes within the media and technology sectors.

About Esportes Gaming Brasil

Esportes Gaming Brasil is one of the main groups in the betting sector in the country, with 100% national operations and an official license granted by the Ministry of Finance, through SPA/MF.

The authorization covers its two brands: Esportes da Sorte and Onabet, operating throughout Brazil.

A leader in innovation and a defender of market regulation, the group’s pillars are its commitment to responsible gaming and continuous investment in technologies for user control and well-being.

With hundreds of jobs created, its operations go beyond betting: it supports projects in the areas of sports and culture, such as the Corinthians, Ceará, Ferroviária and Náutico clubs, as well as high-profile initiatives such as Galo da Madrugada and the Recife and Olinda Carnival.

Onabet, in turn, expands the group’s digital reach with creative campaigns and partnerships with influencers, strengthening the connection with the public on online platforms.