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Week 8/2024 slot games releases

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Reading Time: 5 minutes

 

Here are this weeks latest slots releases compiled by European Gaming

Yggdrasil, a leading iGaming publisher, is taking to the skies in an ethereal adventure alongside Boomerang Games in their latest release, Skylantis 2 WildFight™. The 5×4 title sees a plethora of heroes fill the reels located high up in the clouds, as players look to gain wins across 178 Connecta Ways, where any connected symbol makes a winning line.

Yggdrasil heads to the skies in Boomerang Games’ feature-filled Skylantis 2 WildFight™

 

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Greentube,  is braving the depths of the ocean in its latest feature-rich release Diamond Link™ Almighty Kraken™. This 5-reel, 25-win line slot offers players the chance to win great treasures by way of the Diamond Link™ feature and three lucrative Wild, Sticky and Colossal spins. Whenever players collect six diamond symbols, Diamond Link™ begins. Players receive three free spins in which they must collect diamond symbols boasting a cash value or a jackpot values.

Uncover pirate treasure in Greentube release Diamond Link™ Almighty Kraken™

 

Independent slots studio Thunderkick is bolstering the popularity of its player-favourite franchise with the release of Beat the Beast: Dragon’s Wrath, the sixth entry in its Beat the Beast series. Set upon a lake in the middle of mountains and towering castles, players are presented with symbols such as swords, rings and dragons upon the game’s 5×3 grid. Winning combinations must land across the slot’s nine paylines to award a win.

Thunderkick unveils latest entry in popular franchise with Beat the Beast: Dragon’s Wrath

 

Nailed It! Games, an independent Krakow-based games studio, is embarking on another intergalactic adventure as it launches a sequel to one of last year’s hits with Cosmic Moon. Returning to the cosmos, the title blends a futuristic space theme with retro iconography via its classic symbol design. These must form a matched combination across the slot’s 25 paylines to award a win, with diamond wild symbols aiding in creating these wins.

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Wazdan, has given the Extremely Light makeover to its popular retro title by introducing Hot Slot: 777 Rubies Extremely Light. An eco-friendly version of the original title, the revamped version offers smoother gameplay, faster loading times and less drain on the battery life of devices.

 

Supremeland Gaming’s Powderkeg Studios has announced the highly-anticipated global launch of its enchanting new slot game Red Panda Rising. Available to players globally, Red Panda Rising promises to captivate players with its unique theme, stunning graphics and engaging gameplay.

 

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In the latest release from Play’n GO, players shall join the ranks of the Spartans and stand alongside King Leonidas against Xerxes and his vast Persian army. Bringing players to the front lines of one of history’s most iconic tales of heroism, Undefeated Xerxes stands strong beside other Greek Mythology-themed slots, including Gates of Troy, Rise of Olympus, and Rich Wilde and the Shield of Athena.

Play’n GO joins the Spartan ranks in Undefeated Xerxes

 

Light & Wonder, Inc. announced the release of its inaugural Progressive Product games, Thundering Shenlong and Thundering Gorilla, from specialist slot provider Lightning Box, one of Light & Wonder’s in-house studios. The latest hits in Lightning Box’s portfolio have evolved from Lightning Shenlong and Lightning Gorilla to become the studio’s first ever Progressive Product titles. Thundering Shenlong and Thundering Gorilla showcase the Progressive Jackpot, including the Grand and Major Jackpot prizes.

LIGHTNING BOX™ UNVEILS LANDMARK DUAL LAUNCH WITH THUNDERING SHENLONG™ AND THUNDERING GORILLA™

 

Gaming Realms, a leading provider of mobile-focused gaming content, travels to the bamboo forests of Asia and aligns with Lunar New Year celebrations in its latest release, China Shores Slingo, a reimagining of a Konami classic. Having launched exclusively in the United States to positive results, the slot now makes its full worldwide debut.

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Having already put together a portfolio of SwinttSelect slots that’s visited all four corners of the globe, this month hot-shot software provider, Swintt, is mining deep beneath the earth’s surface in Dynamite Boost – an exciting, gold mine-themed game that’s packed with explosive features. Played out in front of a backdrop of glittering caves and gold-laden carts, the new subterranean slot features all manner of mining-themed paraphernalia across its five reels.

Swintt strikes gold in Dynamite Boost

 

Yggdrasil is bringing back a player hit with Rainbow Ryan 2, starring the high-performing synced reels from the original title but with unique features such as Louder Multipliers, Encore Respins and a lucrative Jackpot Wheel. The guitar playing leprechaun Rainbow Ryan makes a return in this sequel to Yggdrasil’s 2017 release, with the new iteration offering the possibility to sync between two and six reels, seeing them land with the exact same symbols, increasing the chance of a winning combination.

 

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Push Gaming heads to the Arctic in a title focused on instant win prizes, with its latest release Big Bite. Played across 5×3 reels, the wintery water adventure depicts polar bears, seals, penguins and more frozen-themed icons. These are joined by a wild, which substitutes for all base game symbols, making wins across 10 paylines easier to achieve.

 

Expanse Studios has just announced the launch of their latest creation, 100 Super Icy, a classic fruit slot with a refreshing twist! Boasting a generous RTP of 97.10% and medium volatility, this 4×5 slot promises players an exhilarating gaming experience filled with excitement and frequent wins.

 

 

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Stakelogic invites players to take a trip to a hidden paradise deep in the heart of the South Pacific Sea. Upon arrival, players will be greeted by some whacky, angry-looking birds, but fear not, these hold the key to all of the riches and secrets this island has to offer. Players can uncover lost treasures in Tiki Tiki Hold ‘N’ Win by landing Bonus Symbols. Landing three triggers the Fortune Wheel, while four and five trigger the Mega and Epic Fortune Wheels.

 

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The Kraken awakens in Stakelogic’s latest slot adventure

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Kraken’s Catch combines suspense, spectacle, and seafaring riches in one stormy release

Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface.

This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep. Central to the chaos are the Fish symbols, which can land with multiplier values that are ripe for collection, but only if the right characters appear.

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The eager Fisherman symbol hooks all visible Fish symbol values and applies a personal multiplier of up to 5x, while the mysterious Eye of the Kraken symbol, appearing exclusively on reel 5, triggers the Call of the Kraken feature, summoning the beast to scoop up all Fish and Fisherman values in a dramatic underwater sweep.

The excitement escalates in the Free Spins Bonus, where players collect Fishermen to climb the Progress Bar and trigger more spins and stronger global multipliers, up to a massive x5. If that wasn’t enough, the slot’s standout moment comes via the Eye of the Deep Bonus, an all-or-nothing spin filled exclusively with Fish, Fishermen, and the Kraken’s eye. Here, winnings are tallied through a three-stage collection mechanic that can result in monumental payouts.

Players can also activate Super Stake™, increasing their bet by 50% for double the chance to trigger Free Spins. For those eager to dive straight into the action, the Buy Bonus feature offers instant access to the Hold ‘N’ Win-style mechanic for 100x the bet.

With a max win of 5,000x, multiple RTP variants (up to 95.97%), and thrilling collection mechanics, Kraken’s Catch combines high seas drama with high-stakes gameplay in true Stakelogic style.

James Jelliffe, Head of Slots at Stakelogic, said: “Kraken’s Catch brings together everything players love about a great slot including exciting features, fast-paced progression, and thrilling collection mechanics, all wrapped in an atmospheric underwater theme. The Eye of the Deep bonus is a real highlight, delivering tension and excitement in a single spin. We’re confident this game will make waves across the industry.”

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How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise

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Reading Time: 6 minutes

What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.

To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.

The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.

Meet the Experts

Before diving into the tips, here are the people sharing their insights:

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European Gaming Congress 2024 (Warsaw, Poland)

Daria Maichuk

Affiliate Manager at N1 Partners


Veronika Ponomareva

Head of Customer Service at RichAds

 

What is RichAds?

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

RichAds is an ad network offering a wide range of traffic sources, including:

  • Telegram ads
  • Push notifications
  • Popunders
  • Domain redirects
  • Native ads
  • Display traffic

Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.

 

How to Choose an iGaming Offer: Expert Advice

We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.

1. What parameters of an iGaming offer should be analyzed first before launching?

Daria Maichuk

“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Veronika Ponomareva

“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.” 

2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?

 Daria Maichuk

“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.” 

 

3. How does a brand’s license affect the choice of GEO and traffic?

Daria Maichuk

“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.” 

4. Which three GEOs currently deliver the highest ROI in iGaming, and why?

Daria Maichuk

“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.

Canada: fast-growing, high trust in licensed brands, boosting CR and retention.

Australia: players spend more, stay active longer, and convert well into deposits.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Veronika Ponomareva

“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”

5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?

Daria Maichuk

“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.” 

6. Top 3 traffic sources for iGaming in 2025?

Daria Maichuk

“Google: high-intent users, precise targeting.

Facebook: huge reach, flexible creative testing.

SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Veronika Ponomareva

“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.

Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.

Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.” 

7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?

Daria Maichuk

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”

Veronika Ponomareva

“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”

8. How many FTDs are needed to objectively evaluate an iGaming offer?

Daria Maichuk

“PPC: 20–30 FTD.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Facebook (slots): 20–30 FTD.

Facebook (crash games): at least 100 FTD.

In-app: around 100 FTD.”

Veronika Ponomareva

“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.” 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?

Daria Maichuk

“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”

Veronika Ponomareva

“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”

10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?

Daria Maichuk

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”

Veronika Ponomareva

“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”

11. Which statistical indicators show that an offer can be scaled?

Daria Maichuk

“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Veronika Ponomareva

“Simply, a more or less stable ROI is the main indicator here.”

12. How to scale an offer within one source without lowering CR?

Daria Maichuk

“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”

Conclusion

The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.

RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.

Launch smarter campaigns, work with the right offers, and grow your iGaming profits!

The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

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How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise

Published

on

how-to-choose-an-igaming-offer:-n1-partners-x-richads-share-their-expertise

What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.

To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.

The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.

Meet the Experts

Before diving into the tips, here are the people sharing their insights:

Daria Maichuk

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Affiliate Manager at N1 Partners


Veronika Ponomareva

Head of Customer Service at RichAds

 

What is RichAds?

RichAds is an ad network offering a wide range of traffic sources, including:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
  • Telegram ads
  • Push notifications
  • Popunders
  • Domain redirects
  • Native ads
  • Display traffic

Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.

 

How to Choose an iGaming Offer: Expert Advice

We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.

1. What parameters of an iGaming offer should be analyzed first before launching?

Daria Maichuk

“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.” 

2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?

 Daria Maichuk

“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”

Veronika Ponomareva

“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.” 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

3. How does a brand’s license affect the choice of GEO and traffic?

Daria Maichuk

“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”

Veronika Ponomareva

“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.” 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

4. Which three GEOs currently deliver the highest ROI in iGaming, and why?

Daria Maichuk

“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.

Canada: fast-growing, high trust in licensed brands, boosting CR and retention.

Australia: players spend more, stay active longer, and convert well into deposits.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”

5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?

Daria Maichuk

“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”

Veronika Ponomareva

“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.” 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

6. Top 3 traffic sources for iGaming in 2025?

Daria Maichuk

“Google: high-intent users, precise targeting.

Facebook: huge reach, flexible creative testing.

SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.

Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.

Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.” 

7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?

Daria Maichuk

“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Veronika Ponomareva

“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”

8. How many FTDs are needed to objectively evaluate an iGaming offer?

Daria Maichuk

“PPC: 20–30 FTD.

Facebook (slots): 20–30 FTD.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Facebook (crash games): at least 100 FTD.

In-app: around 100 FTD.”

Veronika Ponomareva

“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.” 

9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?

Daria Maichuk

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”

Veronika Ponomareva

“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”

10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?

Daria Maichuk

“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Veronika Ponomareva

“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”

11. Which statistical indicators show that an offer can be scaled?

Daria Maichuk

“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”

Veronika Ponomareva

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Simply, a more or less stable ROI is the main indicator here.”

12. How to scale an offer within one source without lowering CR?

Daria Maichuk

“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”

Veronika Ponomareva

“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Conclusion

The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.

RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.

Launch smarter campaigns, work with the right offers, and grow your iGaming profits!

The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on Gaming and Gambling Industry in the Americas.

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