Latest News
INSPIRED STORMS IN WITH ITS LATEST SLOTS: BIG SPIN BONUS EXTRA SPINS, GOLD FISHY FREE SPINS & WILD PARTY JOKERS

Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) is pleased to announce the launch of its latest online and mobile slot games: Big Spin Bonus Extra Spins™, Gold Fishy Free Spins™ and Wild Party Jokers™.
Big Spin Bonus Extra Spins
Big Spin Bonus Extra Spins is the much-anticipated sequel to Inspired’s award-winning Big Spin Bonus™. Building upon the success of its predecessor, Big Spin Bonus Extra Spins takes everything players love about the classic fruit slot and adds an innovative twist where they can win extra Big Spins in the Bonus.
Players plunge into a journey packed with heart-pounding action and excellent winning potential. Landing three or more Bonus scatters triggers the Big Spin Bonus, where sticky wilds will build up increasing the chance of a big win. Inspired’s Dual Gamble Wheel gives players the chance to gamble for cash or a shot at the Big Spin Bonus. With a return to player (RTP) rate of 94.5%, this game is perfect for the online casino enthusiast who craves the best in iGaming entertainment.
Gold Fishy Free Spins
Gold Fishy Free Spins is a “fin-tastic” adventure, a fish-themed version of Inspired’s number-one hit slot, Gold Cash Free Spins™. Gold Fishy Free Spins is the “reel” deal, giving players a splash of aquatic fun.
Three Bonus scatters trigger the game’s Free Spins Bonus round with a complimentary eight Free Spins, featuring the four highest-paying symbols. Fortune Bet can be triggered to boost a player’s chances of Bonus entry by more than double. To activate, the player pays a premium of 50% of their bet to initiate the Bonus symbol re-spin. Gold Fishy Free Spins is a medium-volatility game with an RTP rate of 93.75% that’ll make players smile from “gill to gill” and guarantee a “whale” of a time.
Wild Party Jokers
Wild Party Jokers™ invites players to party and win big with a descendant of Inspired’s hit slot Call of the Wild™. Wild Party Jokers takes the excitement to a whole new level with its thrilling Golden Joker mechanism, designed to supercharge a player’s gaming experience.
Six or more Wild symbols trigger the Wild Win & Spin Bonus, and if one of them is the elusive Golden Joker, players should brace for an explosive start! Upon entering the Bonus, the player is awarded three spins to collect as many Wilds as they possibly can before the exhilarating Wild Win Spin takes over. Landing more Wilds, however, resets a player’s spins to three, giving them another chance to stack up their wins. If no new Wild symbols land in view, however, the number of spins decreases by one. If the player reaches the point at which they are down to no more Wilds, the game’s vibrant reels spin once more and land, awarding the player with a final win before the Bonus ends.
Players who fill the screen with Wild symbols are awarded 25x the six-of-a-kind Wild symbol award, plus a bonus of a whopping 1000x stake for huge rewards.
Inspired’s dual Gamble feature allows players to gamble for more cash or to increase their chances of triggering the Bonus, offering them a chance for more Wild riches. With two RTP versions available—94.51% and 91.98%—players can join the party, spin the reels, and let Wild Party Jokers take them on a wild ride of big wins.
Claire Osborne, Vice President of Interactive at Inspired, said: “We are proud to present the first of our winter lineup, with each title boasting captivating themes, innovative gameplay features, and top-quality graphics.
“Our teams are committed to creating a diverse content portfolio, varied in themes and mechanics, that caters to a wide range of player preferences. I’m certain these three exciting games will capture the hearts of gamers across the world in search of a fun casino experience.”
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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