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Blask Awards 2025: Betano, Bet365, Betway and others lead global iGaming

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The global results of the Blask Awards 2025 mark a decisive shift in how leadership is defined in the iGaming industry. Instead of juries, submissions or sponsorship packages, the awards rely entirely on data, measuring real demand, competitive strength and scalable performance across regulated markets worldwide.

At the center of this year’s global rankings stands Betano, which emerged as the most consistently dominant licensed operator across multiple continents. But the broader picture is more complex: a market where leadership fragments by region, speed of growth matters as much as scale, and games increasingly outperform brands in cross-border reach.

“Data is the jury,” said Max Tesla, co-founder and CEO of Blask. “In Blask Awards, brands don’t compete with those who submitted a form, they compete with the entire market”

Global operator rankings

Across worldwide categories, Betano claimed a commanding share of top honors:

  • Leader of the Blask Year, awarded to the operator with the highest total number of Blask Awards in 2025
  • Top CEB Performer, recognizing the strongest aggregate revenue baseline across regulated markets
  • Blask Index Leader, reflecting the highest cumulative demand across licensed geographies
  • Demand Surge of the Year, for the single largest 30-day demand increase recorded globally

Other global distinctions highlight how varied leadership has become:

  • Fastest-Growing Brand: MrQ, posting the strongest year-over-year growth in demand
  • Baseline Breakout: LakiWin, delivering the fastest increase in revenue baseline
  • Top #1 Footprint: betPawa, holding the largest number of #1 market positions globally
  • The Monopolist: Singapore Pools, achieving the single highest market power concentration in a regulated market

Together, the results show that global leadership is no longer defined by size alone. Momentum, efficiency and consistency increasingly matter as much as footprint.

Games and providers: global reach beats local borders

If operator leadership fragments by geography, games tell a different story.

In provider and game categories, Pragmatic Play dominated the global rankings, driven by the extraordinary reach of Gates of Olympus 1000, which won: Operator Footprint Champion, Lobby Legend, Slot of the Year

Pragmatic Play also secured Largest Catalog Provider and Full-Shelf Takeover, reflecting unmatched breadth and distribution.

Other game-level winners highlight emerging dynamics:

  • Game Demand Leader: Chicken Road by InOut Games
  • Breakout Game of the Year: Roulette European by 7777 gaming
    Crash Game of the Year:
    Aviator by Spribe

Unlike operators, games increasingly scale globally, with player preferences converging across continents.

A different kind of award — and a long-term play

Blask Awards operate without applications, fees, sponsorships or jury voting. Winners are identified algorithmically, using Blask’s proprietary metrics — including Blask Index, BAP and CEB — across regulated markets only.

“This isn’t about trophies,” Tesla said. “It’s about creating a shared, verifiable language for the industry: one where anyone can open the data and see why a brand won. We’re not stopping here. Each year, the coverage gets wider, the benchmarks sharper, and the comparison fairer.”

The post Blask Awards 2025: Betano, Bet365, Betway and others lead global iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps partners with bet365 to widen distribution network across international markets

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Gaming Corps – a publicly traded game development firm in Sweden, has established a significant worldwide content partnership with bet365, among the largest sports betting and iGaming brands globally, signifying progress in the studio’s international distribution strategy.
The agreement, facilitated by Gaming Corps’ current distribution partnership with Light & Wonder, will allow the studio’s expanding collection of games to reach bet365’s worldwide audience of more than 100 million registered users.
Renowned for merging a robust game identity with innovative mechanics, Gaming Corps’ collection includes classic slots as well as unique concepts like Smash4Cash™, A-MAZE-CADES™, and X-MY-WAY™, all created to provide players with clearer risk-and-reward dynamics and heightened immediate engagement. Alongside slots, the studio creates a diverse range of formats such as Crash, Table, Plinko, and Mine games, providing partners with versatility to cater to various player tastes and session types.
The collaboration illustrates Gaming Corps’ ongoing commitment to partnering with top-tier operators, while utilizing existing aggregation and distribution networks to expedite market entry and scale effectively.

Juha Kauppinen, CEO at Gaming Corps, said: “bet365 is one of the most influential brands in global iGaming, with unmatched reach and a clear commitment to quality. Partnering with a name of this calibre is a major moment for Gaming Corps and a strong endorsement of the portfolio we’re building. We’re genuinely excited to see how our titles perform with bet365’s audience as we continue to scale across regulated markets.”

A bet365 spokesperson, added: “Gaming Corps brings a distinctive approach to game development, with a strong focus on innovation and engaging mechanics. We are pleased to welcome them as a content partner and look forward to introducing their titles across our platform.”

The new partnership covers several important iGaming markets such as the United Kingdom and COM.

The post Gaming Corps partners with bet365 to widen distribution network across international markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ahmed Baker Chief Commercial Officer at Incentive Games

Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming

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Incentive Games, a B2B game studio focused on real-money games and data-driven player engagement, has revealed a broader global collaboration with prominent online gambling operator bet365.
Through Incentive Studios, the real-money gaming sector of Incentive Games, the collaboration allows bet365 to tap into an expanding collection of real-money games.
Expanding on the companies’ current partnership, which includes the recent introduction of Incentive Games’ content in Brazil, the new deal will allow bet365 to deploy Incentive Studios’ entire range of real-money games in all active jurisdictions, particularly in major regulated US states.
This collaboration signifies a significant achievement for both companies, merging Incentive Studios’ proficiency in top-performing real-money content with bet365’s extensive reach and industry-leading platform.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key

U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”

A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”

The initial real-money games from Incentive Studios’ collection will debut on bet365’s platform in 2026, with more releases to come after that.
This agreement bolsters Incentive Games’ continued growth in regulated markets globally, after recent license
approvals in the UK, Ontario, and Michigan, and further solidifies the firm’s status as a reliable real-money gaming provider to top operators.

The post Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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bet365 Brings Popular ‘Over/Under’ F2P Game to UK Market with LOW6

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Editor’s Take

Why this matters: The UK betting market is mature, but the appetite for US sports (NFL in particular) is growing rapidly. By porting this specific “Over/Under” prop format—which has already succeeded in North America—bet365 is engaging a specific sub-segment of UK bettors who prefer the player-prop style of betting common in the US, rather than the traditional match-winner markets. It’s a smart retention play that uses “free-to-play” fun to educate users on complex prop markets.

The Full Story

bet365, the world’s leading online betting brand, has announced the UK launch of its popular Over/Under free-to-play (F2P) game, developed in partnership with gamification specialist LOW6.

This rollout follows successful deployments of the title in Canada, Mexico, Brazil, and multiple U.S. states, where it has already generated millions of prop picks. The move signals bet365’s intent to deepen engagement with UK-based fans of major American sports leagues.

How the Game Works Designed specifically for followers of the NFL, NBA, MLB, and NHL, the Over/Under game offers a fast-paced, prop-based format.

  • The Mechanic: Users select “Over” or “Under” on specific player performance stats (e.g., passing yards, points scored).

  • The Strategy: Players can choose between 3 to 10 markets per entry. The more selections they combine, the higher the potential prize.

  • The Bridge to Betting: Once an entry is confirmed, the game features a one-click integration that allows players to instantly port their F2P selections into a real-money bet slip on the bet365 platform.

Management Commentary Jon Riley, PR Operations Lead at bet365, highlighted the rising popularity of US sports across the Atlantic:

“The growth of sports betting in the US has been remarkable – fans are engaging with their favourite leagues, teams and events like never before… That passion for the NFL, NBA, MLB, and NHL has grown globally, and at bet365 we’re delighted to launch such an exciting and entertaining free-to-play game this side of the Atlantic.”

Jamie Mitchell, CEO of LOW6, emphasized the data-backed success of the format:

“The feedback from users, as well as the player numbers and underlying player engagement data shows this game has been a perfect fit. To see bet365 now making it available in the UK is testament to the success of the partnership.”

Josh Turk, Chief Strategy Officer at LOW6, added that the “slick” user journey from free-to-play to real-money wagering is a key feature driving the product’s retention value.

This launch further solidifies the relationship between bet365 and LOW6, leveraging F2P mechanics not just for acquisition, but to increase “player lifetime value” (LTV) by educating casual fans on prop betting markets.

The post bet365 Brings Popular ‘Over/Under’ F2P Game to UK Market with LOW6 appeared first on Gaming and Gambling Industry Newsroom.

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