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Boomerang Partners highlights from iGB Affiliate Barcelona 2026: The Sports Marketing & Betting Calendar 2026 presentation, sports activations and the ‘Best Live Event Marketing Campaign’ award
From 20th to 21st January, Boomerang Partners participated in the iGB Affiliate Barcelona 2026. This event once again brought together key players of the global affiliate marketing industry, serving as a platform for strategic discussions, partnerships, and knowledge exchange. Boomerang met with current and new affiliate partners, presented its latest expert product, the Sports Marketing and Betting Calendar 2026, and reaffirmed sports as its core strategic segment. Also, the company won the prestigious ‘Best Live Event Marketing Campaign’ award at the European iGaming Awards.
Sports as a strategic focus
For Boomerang Partners, sports is a long-term strategic vertical. The company aspires to become the world’s leading sports-focused affiliate program, backed by extensive experience and deep expertise. iGB Affiliate Barcelona provided an excellent opportunity to meet with affiliate partners and discuss collaboration for the current year, which can rightfully be called the Year of Sports, thanks to the FIFA World Cup 2026, the Olympic Winter Games Milano Cortina 2026, and numerous other tournaments across various sports.
Strategy sessions and analytics at the core
Boomerang Partners traditionally attends major industry events together with representatives of its in-house analytics team. During iGB Affiliate Barcelona, the company held a series of strategic sessions with affiliate partners, focusing on traffic planning, seasonality, and campaign efficiency.
This approach allows affiliate teams to meet not only Boomerang’s affiliate managers, but also the analysts behind the company’s strategies. As a result, exhibitions like iGB Affiliate Barcelona become effective spaces for in-depth discussions and long-term planning rather than surface-level networking.
A must-have tool for sports-focused affiliates
One of the key highlights of Boomerang Partners’ participation was the presentation of the Sports Marketing & Betting Calendar 2026. This exclusive guide was introduced as both a practical analytics product and a value-driven gift for affiliate partners.
The Calendar consolidates sports schedules, traffic peak predictions, GEO insights, industry trends summary, and expert recommendations into a single framework, helping affiliate teams plan campaigns throughout the year. It can provide practical value to experienced sports-focused affiliates in shaping their strategies. Newcomers starting in the vertical will gain valuable insights into many nuances of working with sports traffic, such as the importance of tailoring campaigns to specific tournament phases (pre-event, during the competition, or post-event).
Booth concept and sports-focused activations
Boomerang Partners’ booth reflected the company’s sports-first positioning. All on-booth activities were built around sports engagement – from interactive mechanics to branded giveaways. All of this reinforced the message that Boomerang speaks the language of sports affiliates and understands their needs.
So, among all those who downloaded the Sports Marketing & Betting Calendar 2026 via QR code at the booth during the exhibition, a fully-funded trip and accommodation in Milan was raffled, including tickets to a home match of the Club at the iconic San Siro Stadium.
Looking ahead
Boomerang Partners encourages affiliate teams to stay up to date on upcoming updates and to actively use analytical tools when planning sports campaigns. Tools like the Sports Marketing & Betting Calendar 2026 are designed to help partners anticipate traffic peaks, optimize strategies, and drive sustainable growth in the sports vertical.
Darina Sharban, Affiliate Team Lead at Boomerang Partners, commented:
“iGB Affiliate Barcelona is always about quality conversations. This year, we saw strong interest from partners who already work with sports traffic and want deeper analytics to scale their campaigns. Such opportunities are provided to them by our Sports Marketing & Betting Calendar 2026.”
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, said:
“What stood out was how many discussions went beyond campaign planning. Partners were focused on seasonality, long-term planning, and how to prepare for major sports events in advance.”
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, added:
“Events like this allow us to align expectations. When affiliate partners see our analytics approach and tools like the Sports Marketing & Betting Calendar, conversations become much more strategic.
Well-deserved recognition
During iGB Affiliate Barcelona, the winners of the European iGaming Awards were announced. Boomerang Partners won in the category ‘Best Live Event Marketing Campaign’. In doing so, the jury rightfully acknowledged the company for its outstanding execution of the Golden Boomerang Awards ceremony at the legendary San Siro Stadium in Milan in May 2025. The event was combined with an exclusive networking and a charity auction. The participation of AC Milan Legend Andrea Pirlo, who presented awards in 11 categories, gave the ceremony a special status.
With iGB Affiliate Barcelona 2026 behind them, Boomerang Partners continues to focus on analytics, expertise, and long-term partnerships – keeping sports at the center of its affiliate strategy. Download the Sports Marketing & Betting Calendar 2026 on the company’s official website and plan your sports traffic campaigns effectively.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Armen Mnatsakanyan Head of Sales Department at CreedRoomz
“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights
Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.
Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.
While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.
Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.
Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.
Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.
The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.
As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.
This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.
In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.
Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.
Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.
With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.
Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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