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LiveScore Group announces transformational partnership with X and xAI to drive the future of integrated sports media and betting

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  • Landmark partnership will leverage X’s real-time content and xAI’s technology to advance LiveScore Group’s mission to converge sports media and betting.
  • Collaboration will introduce richer media, new fan engagement features and AI-driven personalisation, setting a new benchmark for digital sports content experiences.
  • With over 100 million annual users, LiveScore Group continues to lead in global sports media innovation, while driving betting growth across the UK and international markets.

LiveScore Group, a global leader in sports media and betting, has announced a pioneering partnership with X and xAI that promises to transform both the sports media and betting industries. By leveraging the vast real-time content of X and the advanced AI capabilities of xAI, LiveScore Group will accelerate its strategy of converging sports media and betting into a single, seamless experience for millions of fans worldwide.

This collaboration will allow LiveScore Group to tap into the unique scale, speed and interactivity of X to deliver richer, more engaging content experiences across its Livescore and Livescore Bet products. The integration will redefine how fans follow live sport, interact with breaking news and participate in betting, creating a new standard for fan engagement in the digital era.

The collaboration will leverage unprecedented access to X’s various data and content APIs, giving LiveScore Group the ability to capture real-time sports conversations, sentiment and breaking news at scale.

This integration will fuel innovation across LiveScore Group’s media and betting platforms, enabling:

  • Richer sports media experiences with instant delivery of news, fan sentiment, and influencer commentary.
  • New engagement features such as bet-slip and prediction sharing directly into X, connecting communities of fans and bettors.
  • Smarter trading models that react to real-time sports developments and fan conversations, enhancing bettor value and retention.
  • Faster, scalable customer support, including automated responses to fan inquiries via X.

The partnership will also leverage the power of xAI’s cutting-edge technology to develop personalised fan experiences, predictive insights and new AI-driven engagement tools across LiveScore and LiveScore Bet. From smarter trading models that adapt to real-time sentiment, to tailored content delivery that anticipates fan preferences, xAI will play a pivotal role in shaping the next generation of products within LiveScore Group’s integrated ecosystem.

Sam Sadi, CEO of LiveScore Group, said: “This is a game-changing moment for LiveScore Group and for the industries we operate in. By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry”.

Christopher Park, Director & Global Lead of Developer Platform at X Corp, commented: “We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation. This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”

With more than 100 million annual users, LiveScore Group has established itself as a leading force in converging sports media and betting. This new partnership with X and xAI cements its position at the forefront of industry innovation and marks a bold step in shaping the next era of fan engagement.

The post LiveScore Group announces transformational partnership with X and xAI to drive the future of integrated sports media and betting appeared first on European Gaming Industry News.

Jelly Hunter Quadspins

Swintt unveil a new sweet treat in Jelly Hunter Quadspins

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Swintt, the renowned software provider celebrated for its thrilling content and innovative mechanics, has expanded its SwinttPremium line with Jelly Hunter Quadspins, an action-packed slot offering players the chance to win up to 6,000x their stake.

Timed to capture the energy of the changing season, Jelly Hunter Quadspins is set against a sun-drenched forest, complete with a carefully laid picnic blanket. Players are greeted by a lively cast of woodland creatures as high-value symbols, while colorful jelly desserts populate the rest of the paytable, creating a visually vibrant and cheerful gaming experience.

The game features five reels and 10 fixed paylines, and brings back the Quadspins mechanic, first introduced in Swintt’s Lucky Fortune Door series. Quadspins activate after any spin delivering at least 4x the bet, allowing players to convert all or part of their prize into a series of supercharged spins across four separate reel sets.

During Quadspins, a new mystery symbol appears as a set of bushes. Each symbol that lands reveals a random base game icon, creating extra winning opportunities. Players can continue Quadspins as long as they keep hitting at least 4x the bet, with a maximum of 50 spins per bonus round.

Additionally, any wins collected—whether in the base game or during Quadspins—can be gambled in the optional Risk feature, where correctly guessing the color of a hidden card doubles the prize. The feature continues until an incorrect guess or the maximum win is reached.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said:
“Jelly Hunter Quadspins perfectly blends simple, intuitive gameplay with the excitement of big wins. The return of our popular Quadspins mechanic, combined with a max win of 6,000x, makes this slot an ideal choice for fans of classic-style games with a modern twist.”

The post Swintt unveil a new sweet treat in Jelly Hunter Quadspins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88

Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis

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Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.

Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.

The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.

Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.

With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.

Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.

The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.

The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.

Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.

“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”

The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BC Engine

BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC

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Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.

Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.

Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.

The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.

Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.

Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.

The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.

Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”

The new features are now live across multiple markets, subject to local regulatory availability.

The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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