The semifinal clash of the Copa do Nordeste between Sport Recife and Fortaleza, taking place on May 20 and 27, will feature Flutter Brazil’s brands in a joint activation aimed at reinforcing the commitment to safe entertainment and player protection.

Flutter Brazil, the group that operates Betnacional and Betfair, will promote the “Flutter Brazil Game” during the semifinal ties, with Sport Recife,  sponsored by Betnacional, facing Fortaleza, which will feature Betfair’s spot sponsorship for the decisive stage of the regional tournament.

Beyond the on-field competition, the initiative will serve as a platform to amplify messages around Responsible Gaming, balance, and safe entertainment in the betting sector.

The initiative reflects Flutter Brazil’s strategic goals for 2026, focused on brand building, reputation, and the consolidation of a transparent and responsible operation aligned with Brazil’s regulated market framework.

Controlling two of the sector’s leading brands in Brazil, the group recently marked its first year of operations in the country, combining local expertise and regional management with Flutter Entertainment’s global scale and governance standards.

Flutter Brazil emphasizes that responsible entertainment is a non-negotiable pillar and defines betting strictly as a recreational activity, not a source of income.

“The Flutter Brazil ecosystem was built with the purpose of raising standards of integrity, safety, and responsibility in the Brazilian betting environment.

By integrating Betnacional and Betfair sponsorships in a moment of high visibility and regional relevance, we reaffirm that responsible play and balance are not just messages, but part of our operational philosophy and communication DNA,” said Álvaro Garcia, CMO of Flutter Brazil.

Reinforcing its Responsible Gaming agenda and in line with local regulation, Betnacional has developed awareness and player protection initiatives, including the “Play Like a Senior” campaign featuring Vinícius Júnior, focused on safe entertainment practices.

The company also partners with institutions such as IBJR and EBAC, actively contributing to education, prevention, and player support initiatives.

To ensure safety, Flutter Brazil continuously invests in technology, education, and consumer protection. Its platforms offer configurable tools throughout the player journey, allowing users to set deposit limits, loss limits, session time limits, and self-exclusion options.

The Sport Recife vs Fortaleza activation also reinforces how regulatory progress has increased sector maturity in Brazil, highlighting the importance of operators committed to transparency, innovation, technology, and responsibility.

Flutter Brazil is one of the largest betting ecosystems in Brazil, formed by the merger between NSX Brasil (owner of Betnacional) and Flutter Entertainment, a global leader in the sector and owner of Betfair.

With Brazilian-led operations, the company combines advanced technology with deep local market understanding, promoting a safe, transparent, and responsible entertainment experience. Flutter Brazil also maintains a strong partnership with the Brazilian Institute of Responsible Gaming (IBJR).

Owner of the Betnacional and Betfair Brazil brands, the company celebrates its anniversary prioritizing consumer safety and the sustainability of Brazil’s regulated market.

Flutter Brazil celebrates its first year of operations in the country this Thursday, May 14.

During this period, the company has not only entered the Brazilian market but has also established itself as one of the leading references in the country’s newly regulated betting landscape.

The company doubled its workforce across Brazil, with operational bases in Recife (PE), São Paulo (SP), and Marechal Rondon (PR).

The company combines Flutter Entertainment’s global technological expertise with the strong local identity of its brands.

Betnacional has strengthened its position as a brand that understands the passion of Brazilian football fans, while Betfair Brazil continues to deliver advanced pricing and security technology for sports betting enthusiasts.

“As we complete our first year in Brazil, we reaffirm our long-term commitment to the country.

We have invested in building a solid and responsible operation aligned with global best practices at a key moment for the consolidation of the regulated market.

We believe in Brazil’s potential and in the role we can play in the sustainable development of the sector,” said Flutter Brazil CEO Eduardo Monte.

In addition to operational expansion, the company strengthened its brand presence throughout the past year through advertising campaigns, sports sponsorships, and strategic partnerships.

Betnacional maintains sponsorship agreements with Brazilian football clubs such as Athletic, Cruzeiro, and Sport — with the latter two also including support for women’s teams.

The brand also relies on ambassadors such as Vini Jr. and Galvão Bueno to amplify its key messages and connect directly with Brazilian audiences.

Creators such as Bárbara Coelho, André Balada, and Igor Rodrigues complement the strategy, reflecting the way Brazilians consume football, entertainment, and sports discussions while representing cultural diversity and regional identities.

Betnacional’s activities also include presence in sports broadcasts through partnerships with Globo and CazéTV, as well as sponsorship of sporting events such as the Rio Open and Copa Maria Bonita, in addition to entertainment events like Lollapalooza and Carnival celebrations.

Regarding Betfair Brazil, the brand’s positioning is reinforced by a team of specialists including Mauro Beting, Rômulo Mendonça, and Cacá Bueno, strengthening connections with a more analytical sports betting audience.

Responsible Gaming at the core of the strategy

Alongside commercial growth, Flutter Brazil has consolidated Responsible Gaming as one of the central pillars of its operation.

Since last month, the company has been running a campaign featuring Vini Jr. as “Vini Senior,” addressing the topic in a more accessible and relatable way through humor while maintaining the seriousness of the subject.

Through Betnacional and Betfair, the company offers user protection tools required under Brazil’s regulated framework, including deposit limits, usage time controls, temporary breaks, and self-exclusion mechanisms.

The operation also adopts strict identity verification processes to prevent underage access and enhance protection for vulnerable audiences.

“We see regulation as an important step toward the maturity of the sector in Brazil. Compliance with tax and regulatory requirements is part of our long-term vision and our commitment to transparency, governance, and consumer protection.

We have the structure, technology, and scale to continue growing sustainably, strengthening our brands, and contributing to the responsible development of the industry,” Eduardo Monte added.

Heading into its second year of operations in the country, Flutter Brazil will continue investing in innovation and partnerships that strengthen Brazilian sports, always under strict Responsible Gaming standards.

The company remains committed to investing in talent and technology, consolidating its operation as a hub of excellence and compliance in Brazil.