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Betnacional launches “Vini Sênior” as new version of Vini Jr. and reinforces leadership in Responsible Gaming
In a campaign created by Galeria, the athlete uses his more visual seniority to highlight the importance of control and self-care when betting.
São Paulo, April 2026, Betnacional, a brand of the Flutter Brazil group, advances in the consolidation of its Responsible Gaming practices with the launch of the Vini Sênior campaign.
Starred by the brand ambassador and star of the Brazilian National Team, Vinícius Jr., the communication plays with the term “Júnior” to present a more experienced character, aligned with the concept of seniority.
The movement reinforces the evolution of the athlete and of the “bet of the Brazilians”, in addition to highlighting the company’s pioneering spirit in the sector.
It was the first to launch a campaign focused exclusively on responsible gaming, in August 2024, anticipating the regulatory framework.
Now, the initiative gains a new chapter by reinforcing established values and expanding the use of proprietary tools for control, balance, and self-care.
Created by Galeria and with the motto “Play like a senior, with responsibility”, the strategy positions Vini as a spokesperson and mentor for a conscious approach when betting, something that has always been a priority at Betnacional.
In three 30” films, the campaign translates this maturity in a close and humorous way, and reinforces the importance of practical attitudes and personalized messages on the platform, where the bettor finds a customizable protection network to ensure that betting continues to be entertainment.
More than a guideline, it is an integrated front in product development, communication, and the betting experience, supported by a robust structure of control and protection tools.
“Responsible gaming is at the center of our strategy and guides how we evolve the platform and relate to the public”, says Alvaro Garcia, cmo of Flutter Brazil.
“With Vini Sênior, we take another step by making this agenda closer and more understandable, without losing the consistency of continuous work, which seeks to promote a sustainable relationship with entertainment over time”, he concludes.
For the athlete Vinicius Jr., responsibility and prudence are already part of the daily practice of betting.
“Brazilians are passionate about football and betting talk is already part of our daily lives. But for the game to be complete, it needs to be safe. I was very happy to bring Vini Sênior to life because this is a message I truly believe in. We want people to have fun on the platform, always with balance and taking care of their own pockets. The great catch of Vini Sênior is showing that maturity is part of the game”, says the striker.
“You have to know when to stop, set deposit limits, and not let the game go too far. And Betnacional has mechanisms to set values, take a break when necessary, and a customer service team focused on helping in more complex situations”, comments Vini.
“Brazilians are born liking football, fun, and chat, and that won’t change, it’s in the essence of our people. So, it is always valid to reinforce that our game, which deals with the passion of millions of Brazilians, is played in a light way, based on healthy and safe entertainment, without compromising one’s pocket”, concludes the Brazilian athlete.
The communication unfolds in films for TV and digital, as well as OOH pieces, with the “Vini Sênior” character leading the way.
The materials depict the athlete characterized as an older, and even more mature version of himself, in remote settings connected with nature, reinforcing the protection resources already structured at Betnacional, which allow the bettor to define personalized limits for deposits, amounts wagered, and losses, with independent settings for sports betting and casino.
The platform also offers tools focused on managing time and gaming behavior, such as monitoring session time and the number of bets, as well as options for scheduled breaks and self-exclusion.
For Galeria, the challenge was to raise the conversation about limits without questioning the behavior of those who use the platform.
“Responsible gaming is a serious topic, but it doesn’t have to be a boring topic. We sought to approach the subject with a lightness that connects with the Brazilian public. Vini Júnior, Betnacional ambassador, is the perfect person to convey our message with a touch of irreverence and a lot of impact, especially considering the prominence Vini will have in Brazil’s games in June”, comments Mario Cintra, creative director of Galeria.
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Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
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Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
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Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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