Gaming Corps
Gaming Corps Makes Strategic UK Entry Via Rank Interactive
Gaming Corps, a publicly traded game development firm located in Sweden, has secured a major new UK launch after going live with Rank Interactive across 12 online brands managed by Rank Group Plc.
The contract provides Gaming Corps with entry to one of the UK’s most prominent and well-known gaming and entertainment organizations, with the studio’s content debuting in Rank’s diverse brand portfolio, featuring familiar names like Grosvenor Casinos, Mecca Bingo, and Mecca Games.
Covering both physical and online platforms, Rank Group is a prominent name in British entertainment, with a legacy that goes back to 1937. Currently, the company caters to 3.1 million active clients, runs 109 casinos and bingo halls, and oversees over 80 online brands.
Currently, Rank Interactive players can access new Gaming Corps titles such as Wild Woof Returns, featuring Sheriff Woof Garret on a mission to catch the outlaw Feline Four, and Whole Lotta Honey, a high-volatility scatter-pay slot centered on an exciting Beehive feature. The launch also provides Rank with access to the broader identity of the Gaming Corps portfolio, defined by unique mechanics like Smash4Cash
, A-Maze-Cades
, and X-My-Way
, which have enabled the studio to establish a more identifiable product style.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “The collaboration with Rank Interactive is a very exciting step for Gaming Corps because these are brands with real history, real scale and a very broad player base. It gives us the opportunity to place our content in front of audiences that engage with online gaming in very different ways, whether that is through casino, bingo or slots-led brands. For us, that is what makes this partnership so compelling. It is not just about reach; it is about relevance across a portfolio that plays an important role in the UK gaming market.”
Nolan Frendo, Head of Content at Rank Interactive, said: “When content is being introduced across a multi-brand estate like ours, it needs to have broad appeal while still bringing something fresh into the mix. Gaming Corps gives us that balance. Their games bring strong visual themes, real personality and plenty of energy, and we see this launch as an exciting addition across a number of our key brands.”
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GameOn
Movers and Shakers – Why the UK tax rise has changed the conversation, not the opportunity
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
When the UK’s new tax regime came into force on 1 April 2026, with Remote Gaming Duty rising from 21% to 40%, it was always going to force a reset. The scale of the increase meant this was never going to be treated as a marginal adjustment or another background cost for the industry to absorb quietly. It changed the economics of the market overnight, and with that, it changed the tone of the conversation too.
A month on, that pressure is real. Operators are having to look closely at where value sits, how promotional models hold up, which products justify their place, and where risk is now harder to carry. But if this first month has told us anything, it is that tougher conditions do not make the UK any less important. They simply make the market more revealing.
The UK remains one of the most significant regulated markets in our industry. It is mature, highly visible and intensely competitive, but it is also a market where product quality, commercial discipline and long-term thinking matter. That was true before the tax hike, and it is even more true now. For studios and suppliers, this is not the kind of market to retreat from just because the pressure has increased. It is the kind of market that shows who is serious.
At Gaming Corps, that is very much how we see it. The tax rise has clearly changed the environment operators are working in, but it has not changed our belief in the value of the UK market or in the importance of supporting it properly. If anything, it has sharpened that focus.
Backing the UK today is not just about continuing to supply content into the market as before. It is about understanding what operators now need from their partners. That means recognising that product decisions are under greater scrutiny. It means appreciating that flexibility matters more. And it means accepting that suppliers have a role to play in helping operators build a stronger and more resilient mix.
That support can take different forms. Sometimes it means continuing to invest in slot content that is proven, distinctive and capable of standing out on established casino floors. Sometimes it means bringing forward mechanics, themes and gameplay structures that give operators something genuinely different. And sometimes it means widening the conversation beyond the formats that have dominated for years.
That is one of the reasons why we are excited about Instant Blitz.
Instant Blitz is the first release in a new scratchcard-style series for Gaming Corps, and it reflects the kind of thinking that feels especially relevant in the current UK climate. It is designed as a fast, accessible format that blurs the lines between scratchcard and slot, while also giving operators a low-entry addition to their instant win range. With bets starting from as little as 5p, it offers operators greater flexibility at a time when product balance, player behaviour, and in particular bonus abuse, are under closer scrutiny.
That does not mean one format suddenly solves every challenge created by higher tax. But it does highlight a broader shift. In a tougher environment, innovation needs to be practical. New content has to offer operators real flexibility, not just novelty.
That is how we see Instant Blitz. It is not a departure from our wider portfolio, but part of a broader approach to helping operators build a more varied and adaptable mix. Strong slots still matter, as do distinctive mechanics and recognisable content, but there is also value in formats that widen the offer and support different play patterns.
It also reflects how we see our own future in the UK. We are continuing to invest in operator relationships and expand our portfolio in ways that match the market’s changing needs. The Instant Blitz series will grow from here, with future titles drawing on some of the familiar worlds and characters from across the wider Gaming Corps portfolio.
The first month of the tax hike has undoubtedly added pressure. But pressure also clarifies. It shows which products still make sense, which partnerships matter, and which markets remain worth backing, and the UK is still one of those markets.
By Graham Greensmith, CCO at Gaming Corps
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Gaming Corps
Gaming Corps launches Instant Blitz scratchcard-style game vertical
Gaming Corps, the Sweden-based publicly listed game developer, has launched Instant Blitz, a new scratchcard-inspired product vertical. The first title, also called Instant Blitz, is now live.
Instant Blitz plays across four rounds on a 3×6 active grid, where clusters of three or more matching symbols pay prizes that are added to a central Prize Pot. The grid can expand up to 6×6 via Lightning symbols, while Wheel symbols trigger a bonus with guaranteed rewards ranging from 5x to 1,000x the stake.
Other feature symbols include Multiplier, which doubles the total Prize Pot win, and Extra Rounds, which adds two additional rounds.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “Instant Blitz is an exciting launch for us because it introduces a new way of thinking about scratchcard-style content. We wanted to create something that keeps the immediacy players expect from the format but adds more structure and points of anticipation within a single session. The result is a game that feels fast and accessible on the surface but has far more going on underneath.”
Gaming Corps said the release supports low entry stakes, with bets starting from as little as 5p, positioning Instant Blitz as an option for operators looking to add lower-stake instant win content alongside other formats.
The post Gaming Corps launches Instant Blitz scratchcard-style game vertical appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetWright
Gaming Corps rolls out full games catalogue with BetWright in the UK
The Sweden-based developer expands its UK operator network via Onyx Gaming Limited’s BetWright, adding slots and instant-win titles to the brand.
Gaming Corps has expanded its UK operator network after going live with BetWright, the UK-licensed sportsbook and casino brand operated by Onyx Gaming Limited.
Under the agreement, BetWright players can access Gaming Corps’ full catalogue across Slots, Plinko, Mine, Crash and Table formats. The rollout includes Midas Glory – Coin Collect and Instant Blitz, a new scratchcard-style title.
Graham Greensmith, CCO at Gaming Corps, said: “BetWright is a brand with a clear sense of how it wants to position itself in the market. There is a modern feel to the proposition, but also a real focus on quality, service and building a player experience that feels well considered. That makes it a strong fit for Gaming Corps and the type of operator relationships we are continuing to grow. We are pleased to see our content now live with them and look forward to building the partnership further – they are a terrific group of people willing to invest focus in Gaming Corps”
Dan Jukes, CBO at BetWright added: “Variety matters to our players, and Gaming Corps delivers exactly that. Their content brings something a bit different to the BetWright casino, distinctive styles and formats that stand out in a crowded market. We think they’re the Wright addition to our portfolio and we’re looking forward to seeing our players enjoy what they bring.”
BetWright launched in 2024 and operates sports betting and casino in the UK market, with the company citing a focus on safer gambling.
The post Gaming Corps rolls out full games catalogue with BetWright in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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