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BetMGM Extends its Partnership with EPIC Global Solutions

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BetMGM has extended its relationship with EPIC Global Solutions into a sixth year, drawing on the consultancy’s lived experience model to support player protection excellence across key consumer-facing teams.

BetMGM originally partnered with EPIC to provide meaningful exposure to the human impact of problem gambling for its employees and stakeholders. The “lived experience” approach from EPIC continues to positively impact the organisation’s responsible gambling framework, training strategy, and stakeholder engagement.

Through the extension of the work in 2026, EPIC has initially delivered two sessions of their “Gambling Harm Awareness” program to BetMGM teams during March, coinciding with Problem Gambling Awareness Month, and will undertake two further scheduled sessions with BetMGM’s customer-facing teams later in the year. Additional Gambling Harm Awareness sessions have been agreed for September, alongside digital Responsible Gambling training and an advisory day with EPIC consultants.

Client feedback from the two March engagements has evidenced strong increases in both knowledge and confidence around gambling issues among BetMGM teams. Quantitative feedback from employee surveys confirmed:

• 100% agreed or strongly agreed they had a better understanding of the potential personal, social, and financial effects of gambling harm, as well as a better understanding of how RG supports healthy play and how PG manifests as harm, and how proactive engagement can protect customers and the company;

• 98% agreed or strongly agreed they had a better understanding of how to identify key indicators in customer behavior, communication, or play patterns;

• 95% of respondents agreed or strongly agreed they had better knowledge of the difference between responsible gambling (RG) and problem gambling (PG);

• 100% of respondents agreed or strongly agreed they felt confident recognising the signs of gambling harm and in identifying common risk factors and vulnerable groups.

Richard Taylor, Director of Responsible Gambling, BetMGM, said: “Our long-standing partnership with EPIC Global Solutions continues to play an important role in how we support responsible play at BetMGM. Their lived experience approach brings valuable insight to our teams and enhances how we recognise and respond to gambling-related risk. As we enter our sixth year working together, EPIC’s expertise remains essential to strengthening our culture of responsibility across the business.”

“BetMGM continues to demonstrate a clear commitment to player protection, evidenced by the longevity of their working relationship with EPIC,” said Cory Brown, Gaming Policy & Consumer Protection Manager North America, EPIC Global Solutions.

“We’re pleased to have supported their mission for six years and look forward to further strengthening their team’s knowledge with the additional training we’re scheduled to deliver later this year.”

The post BetMGM Extends its Partnership with EPIC Global Solutions appeared first on Americas iGaming & Sports Betting News.

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MGM Resorts International and BetMGM Renew Partnerships with Major League Baseball

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MGM Resorts International and BetMGM announced the renewal of their partnerships with Major League Baseball (MLB). This extends a historic relationship that began in 2018 with MGM Resorts and BetMGM becoming MLB’s first Official Gaming and Sports Betting Partners.

Under the multi–year agreements, MGM Resorts also continues as MLB’s exclusive Integrated Resort & Casino Partner, delivering world-class experiences to fans across the company’s destinations. This includes the continued development and growth of MLB Awards Week in Las Vegas and other MLB events geared to marketing and promoting baseball stars.

“As Major League Baseball continues to evolve, we’re pleased to extend a partnership that aligns with our long–term vision for global sports and entertainment. From Las Vegas and throughout the world, we’re focused on providing premium experiences that connect sports with hospitality,” said Lance Evans, SVP of Sports & Sponsorships at MGM Resorts International.

BetMGM will continue to market its brand and sports wagering offerings across MLB platforms, including MLB Network, MLB.com and the league’s digital portfolio, reaching fans in the US and Canada. BetMGM will also maintain sponsorship integration across MLB content on Apple TV and continue to offer and develop co–branded MLB–themed casino games on BetMGM Casino, its award–winning digital gaming platform.

Matt Prevost, Chief Revenue Officer at BetMGM, said: “Major League Baseball offers one of the most engaging, data–rich experiences in sports, and this renewal underscores our shared commitment to innovation, integrity, and responsibility. Together, we’re enhancing how fans experience the game, from defining moments on the field to legendary experiences at marquee events like MLB All–Star Week.”

Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships, said: “MGM Resorts and BetMGM have been great partners to Baseball for nearly a decade. We’re excited to continue our relationship and together help create more unique experiences for our fans.”

Additionally, MGM Resorts and BetMGM maintain partnerships and relationships with a variety of MLB teams including the Boston Red Sox, Cincinnati Reds, Detroit Tigers, Houston Astros, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, and Washington Nationals.

The post MGM Resorts International and BetMGM Renew Partnerships with Major League Baseball appeared first on Americas iGaming & Sports Betting News.

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Incentive Studios launches four real-money games with BetMGM in Ontario

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Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.

The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.

The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

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B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

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