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Booming Games targets South American dominance with major investment, flagship partnerships and exclusive Ronaldinho content

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Booming Games, the award-winning game development studio known for its entertainment-first approach and deep market reach, has announced a major strategic push into South America, targeting one of the world’s fastest-growing online gaming markets.

With the Latin American online gambling market projected to exceed $10 billion annually by 2030, growing at a CAGR of 11.9%, and Brazil’s fully regulated gambling launch in 2025, Booming Games is executing a multi-pronged strategy to establish market leadership across the continent.

Max Niehusen, Founder of Booming Games, said:
“Brazil is the market that will separate the leaders from the rest. Players demand relevance, entertainment, and connection — that’s where we excel. Our goal is to challenge the status quo, partner with top operators, and create experiences that truly resonate. Getting Brazil right sets the stage for global success.”

A Market-Defining Opportunity

South America represents a generational growth opportunity, with 440 million people, 84% internet penetration, and an estimated 100 million online casino players in Brazil alone. Booming Games is investing in high-value operator partnerships, specialist talent, and a fully localised content roadmap to dominate the region.

Strategic Operator Partnerships

Booming Games has secured collaborations with Betano, Betnacional, 7K Bet, Cassino Bet, Brazino, H2 Bet, Esportes da Sorte, Bet365, SportingBet, and SuperBet, ensuring broad market access while delivering tailored player experiences.

Its flagship Brazilian portfolio includes: Fortune Surge Series, Inferno Fortune Instastrike, Fortune Paw, 7 Fruits of Riches, and Monkey Charm, all designed for maximum accessibility, commercial impact, and customisable white-labelling. A growing range of instant games is scheduled for Q2.

Craig Asling, Director of Games, said:
“Brazil is more than a market — it’s a culture. Our games are built to connect deeply with players through localised storytelling, data-driven insights, and real player preferences.”

Exclusive Ronaldinho Content

A cornerstone of Booming Games’ South America strategy is an exclusive content partnership with football legend Ronaldinho, one of Brazil’s most iconic figures with 150 million global social media followers.

Building on prior successes like Ronaldinho Spins and Ronaldinho Scores: Shoot To Win, Booming Games is launching two major new titles:

  • Ronaldinho’s Streetball Bonanza – a 6×5 scatter-pay slot inspired by Brazilian street football, featuring the Street Skill Meter and continuous high-energy gameplay.
  • Bruxo da Sorte – a fast-paced 3×3 slot casting Ronaldinho as “The Wizard,” offering x10 multipliers and high-frequency wins.

Dan Paleu, COO of Booming Games, said:
“Ronaldinho bridges global appeal and local relevance. He’s instantly recognisable worldwide, yet deeply rooted in Brazilian culture, allowing us to create games that feel personal to players and commercially scalable.”

Platinum VIP Lounge at SiGMA BiS South America

At SiGMA BiS South America (6–9 April 2026, São Paulo), Booming Games will host the Platinum VIP Lounge, an immersive, custom-built space inspired by Ronaldinho’s Streetball Bonanza. The Lounge offers senior industry networking, premium hospitality, exclusive merchandise, and direct access to Booming Games’ leadership, highlighting bespoke partnership opportunities and next-generation content.

The post Booming Games targets South American dominance with major investment, flagship partnerships and exclusive Ronaldinho content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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