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GeoLocs Unveils New Brand Identity

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GeoLocs, the pioneering geolocation solution tailored for the iGaming, Lottery, and Sports Betting industries, has unveiled a bold new brand identity to mark the next chapter in its journey: “The Future of GeoLocation.” 

The rebrand reflects GeoLocs’ position as the industry’s first dedicated geolocation provider and its ongoing commitment to shaping the future of compliance and player experience in regulated markets worldwide. 

A Future-Focused Identity

The refreshed brand embodies GeoLocs’ values as a trusted partner to operators: innovative, reliable, and always evolving. The new identity highlights the company’s focus on next-generation technology, deep industry expertise, and a partnership-first approach. 

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“GeoLocation in iGaming has often been viewed as just a compliance checkbox, but we see it as so much more,” said Will Whitehead, Commercial Director at GeoLocs. “Our new identity, ‘The Future of GeoLocation,’ reflects not only the technology we deliver today but the way we are shaping how operators engage with players tomorrow. For us, retention is just as important as acquisition — and that means putting our partners and their players first.”

Proven, Trusted, Future-Ready

GeoLocs has been trusted by leading global operators for more than 14 years, delivering accurate, secure, and seamless geolocation services that satisfy the strictest regulatory requirements. As the industry’s first geolocation provider, GeoLocs has continuously innovated to stay ahead of evolving compliance standards while ensuring the player experience remains reliable and frictionless. 

Stuart Godfree, Managing Director at GeoLocs, added: “Our rebrand isn’t just about a new look. It’s about reaffirming our commitment to being the most reliable, forward-thinking partner in the market. We’re combining proven expertise with next-gen technology to help operators thrive in newly regulated markets, from Brazil to North America, and beyond.”

Partner-First Approach

GeoLocs emphasises collaboration and long-term partnerships, working hand-in-hand with operators to adapt to local regulations, mitigate risk, and unlock new growth opportunities. This philosophy continues to underpin the company’s strategy as it expands globally. 

Looking Ahead

With its new identity, GeoLocs signals its ambition to continue leading the way in geolocation technology and compliance for iGaming. The company’s focus on innovation, trust, and partnership positions it as the go-to provider for operators entering new regulated markets and looking to optimise their player experience. 

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Bishop Woosley Director of Lottery Operations at The Game LLC

The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins

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The UAE Lottery has launched the latest daily draw game, Pick 4, giving players more chances to win big every day. For just AED 5 per entry, players can select a four-digit number between 0000 and 9999 for a chance to win up to AED 25,000.

Pick 4 marks another step in The UAE Lottery’s strategy to broaden its offerings and attract a wider range of players, while supporting its long-term vision of becoming a leading provider of innovative, regulated gaming in the region.

“Pick 4 is all about offering more choice, bigger daily prizes, and a fun, easy-to-play format,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “The launch of Pick 4 complements our existing Pick 3 game by diversifying our daily draw options and delivering more opportunities to win — all while upholding our commitment to a safe, secure, and fully regulated player experience.”

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Players can win across five prize categories, based on the number of matching digits and the order in which they appear:
• AED 25,000 – Match all four digits in the exact order
• AED 6,000 – Match any combination of three identical digits and one unique digit (Any 4)
• AED 4,000 – Match two pairs of identical digits in any order (Any 6)
• AED 2,000 – Match one pair and two unique digits in any order (Any 12)
• AED 1,000 – Match four unique digits in any order (Any 24)

Draws take place daily, with results posted on The UAE Lottery’s website and social media platforms. All games are fully licensed and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring a secure and transparent player experience.

The post The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins appeared first on European Gaming Industry News.

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Aquisitions/Mergers

GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.

The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.

“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.

The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.

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Conferences in Europe

From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, wrapped up a successful week at SBC Summit Lisbon 2025, combining headline thought leadership with an immersive trackside experience at the Estoril circuit. The programme featured a Super Stage fireside chat with Founder Ivan Montik and F1 legend Rubens Barrichello, Non-Executive Director in LatAm at SOFTSWISS, Rubens Barrichello, plus a joint racing activation with SBC that drew steady crowds.

At one of the industry’s largest gatherings, SOFTSWISS placed practical insight and community engagement front and centre. On the Super Stage, Ivan Montik, Founder of SOFTSWIS, joined F1 legend Rubens Barrichello for Excellence Under Pressure: Evolving in a Fast-Moving Space,’ exploring how teams balance speed, reliability, and regulation.

The company also contributed to ‘Latin America First – The Home-Grown Operators Reinventing the Game,’ where Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shared regional growth takeaways and operator needs.

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Off the stage, SOFTSWISS and SBC co-hosted remote-control racing on a true-to-scale Estoril circuit, with a showcase heat featuring Rasmus Sojmark, CEO and Founder of SBC, Rubens Barrichello, and Ivan Montik, before delegates took the wheel for open challenges and networking.

During the prestigious SBC Awards Europe 2025, SOFTSWISS has been recognised as Employer of the Year for the second year in a row. This accolade underlines the company’s commitment to building a people-first workplace culture.

At Stand B160, visitors also explored business opportunities and were invited to contribute to the upcoming 2026 iGaming Trends report.

“Lisbon brought together engaged conversations about compliance, data, and growth – and our activities helped turn those discussions into measurable outcomes,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “Thank you to our partners, clients, and the SBC team for a week that showed how collaboration drives progress across iGaming.”

SOFTSWISS recently launched the 2026 iGaming Trends Survey to capture practitioner perspectives across product, operations, compliance, and market development. The study is designed to map the priorities and challenges likely to shape the year ahead and will inform the next edition of the company’s annual trends report. Responses will be aggregated and anonymised, with findings shared openly with the community.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.

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