Kambi
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America

Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
The post Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America appeared first on Gaming and Gambling Industry in the Americas.
Betpro
Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
The post Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap appeared first on Gaming and Gambling Industry in the Americas.
Brazil
Kambi Group plc agrees Odds Feed+ partnership with Rei do Pitaco

Long-term partnership will see RDP leverage Kambi’s rich odds feed product as Brazil’s regulated sports betting market readies for launch in January 2025
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has reached a long-term sports betting agreement with Rei do Pitaco (RDP), a leading daily fantasy sports operator in Brazil, to provide its new cutting-edge Odds Feed+ product.
Under the terms of the agreement, RDP will gain access to Kambi’s extensive library of premium odds via a single API integration. Kambi’s Odds Feed+ enables RDP to select a bespoke package of sports and events to meet its strategic needs, with odds significantly strengthened by the scale of Kambi’s Turnkey Sportsbook.
The long-term contract supersedes Kambi’s earlier turnkey partnership agreement with RDP, which was due to expire in 2025, as RDP prepares to launch its Brazil-facing sportsbook into the forthcoming regulated market.
Werner Becher, Kambi Group CEO, said: “This partnership underlines Kambi’s growing position as the home of premium sports betting solutions. Kambi not only offers the world’s leading Turnkey Sportsbook but now leverages this unique and advantageous position to provide a range of unrivalled bespoke services. As such, we are delighted to agree this long-term partnership with Rei do Pitaco for our powerful Odds Feed+ product.”
Kiko Augusto, CEO and Co-Founder of Rei do Pitaco, said: “Rei do Pitaco is dedicated to providing memorable entertainment experiences to our customers and by leveraging Kambi’s new odds feed product, we can enhance our in-house technology with high-quality odds from the world’s leading sportsbook provider.”
Hard Rock Bet
Kambi Group plc signs first major odds feed partnership with leading US operator Hard Rock Digital

Operator’s Hard Rock Bet brand to leverage Kambi’s new Odds Feed+ product, marking a significant milestone in Kambi’s modularisation strategy
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has entered into a landmark agreement with Hard Rock Digital, one of the leading sports betting operators in the US, to deliver its new cutting-edge Odds Feed+ solution to the operator’s multi-state Hard Rock Bet brand which is available in eight US states including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
The partnership will see Kambi provide Hard Rock Bet with its comprehensive suite of odds across both pre-match and live betting, with odds uniquely benefitting from the power of Kambi’s leading turnkey sportsbook, as well as Kambi’s AI trading division Tzeract. Hard Rock Bet is expected to launch with Kambi’s Odds Feed+ in Q4 2024.
Kambi’s full library of odds are delivered through a single API integration, giving operators the ability to create their own bespoke Odds Feed+ package, with the freedom to revise on demand. Hard Rock Bet will initially offer a selection of Kambi’s global sports odds, however, the flexibility of Kambi’s single API odds feed provides Hard Rock Bet the ability to add additional international or US sports as required.
As Kambi’s first major Odds Feed+ partnership, the collaboration with Hard Rock Digital marks a significant milestone in Kambi’s long-term strategy. The partnership has great potential to become a significant source of revenue for Kambi, subject to the scope of additional services taken by Hard Rock Digital over the coming years.
Werner Becher, Kambi CEO, said: “This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”
Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, added: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”
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