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Betclic announces four strategic sports partnerships
Betclic, France’s leading online sports betting operator, announces its partnership with the Arkema Première Ligue (APL), the highest level of women’s football in France. Already a partner of the French Women’s National Teams, Betclic confirms its commitment to becoming a strong ally of women’s football.
A league on the rise
For several seasons, the Arkema Première Ligue has been experiencing exceptional momentum. A significant milestone was reached in 2024 with the creation of the Ligue Féminine du Football Professionnel (LFFP), marked by a record 220 players under contract, a highly competitive league, and record attendance and viewership figures. The FFF, which aims to reach 500,000 licensed female players by 2028, has launched an extensive feminization plan, enabling an entire ecosystem to rapidly structure itself, and one Betclic is pleased to be associated with.
A new dimension in the Betclic App
Since its opening to betting in May 2024, the Arkema Première Ligue has risen to first place among national women’s competitions on the Betclic app. Open matches, unpredictable scenarios: women’s football is an exciting new playground for bettors, with live betting accounting for the majority of wagers placed. With around fifty odds available per match, enhanced gaming offers, and numerous activations around championship fixtures, the Arkema Première Ligue will benefit from strong exposure in Betclic’s communications, particularly through the App which is used by more than 3 million players each month.
A commitment supporting the diversity of French football
Women’s football is not just a performance field, it’s also a lever for transformation. By supporting the Arkema Première Ligue, Betclic aims to encourage equal opportunities, access to sport for all, and
defend a more inclusive vision of sport. “The APL is a reference championship, where clubs that matter in major competitions compete. We want to be where sport is advancing, where audiences are evolving, where passions are growing. Women’s football ticks all the boxes, and we are proud to contribute to its development alongside Jean-Michel Aulas (President of the LFFP) and Philippe Diallo (President of the FFF),” says Nicolas Béraud, CEO of Betclic.
Jean-Michel Aulas, President of the LFFP: “All indicators are green for the Arkema Première Ligue, which has experienced considerable growth this season. After Arkema’s renewal of its naming partnership, it’s now Betclic’s turn to commit to our championship. The arrival of top-tier economic partners demonstrates the enthusiasm generated by French women’s football and validates the FFF’s commitment to it. Our ambition is to make the Arkema Première Ligue one of the best championships in the world. Support from companies like Betclic helps us greatly in this endeavor.”
Philippe Diallo, President of the FFF: “I am very pleased with Betclic’s commitment to our elite women’s championship. The FFF has high ambitions for the Arkema Première Ligue. Receiving support from a brand as powerful as Betclic is an extremely encouraging sign. This partnership will contribute to the development and recognition of high-level women’s football. The FFF has made feminization an
important axis of its policy. Our partners, like Betclic, fully embrace this. I am delighted by this.”
Betclic and FFHandball: a major alliance to make French Handball shine
Betclic and the French Handball Federation (FFHandball) seal their first partnership running until 2028. An unprecedented alliance to usher handball towards new heights. French handball on top of the world With 9 world crowns and 4 Olympic titles, French handball is the most successful team sport in the world. This enthusiasm for handball is materializing on amateur courts with a record number of licensed players in 2025 (more than 600,000), and behind screens, where the EHF EURO 2024 final was watched by more than 6.5 million viewers.
Betclic bettors increasingly fans of handball
Number one in sports betting in France, Betclic aims to support the world’s best teams and promote French sporting excellence. This partnership will strengthen handball’s visibility among the 3 million monthly players who use the Betclic application, thus offering this sport very strong visibility. Driven by its suspenseful matches and an evolution of betting offers recently validated by the National Gaming Authority, handball is attracting more and more players and now ranks 8th among the most bet-on disciplines on the application, especially thanks to the major events of 2024. While two-thirds of bets are placed on match results, other types of bets are emerging, such as the number of goals scored or the goal difference between teams. And to meet the growing demand from bettors who enjoy live betting, Betclic streams around ten tournaments directly on its application (over 2,000 matches per year), including the Champions League and major handball competitions.
Education and prevention
With the French national teams and French handball training centers, wherever stakeholder responsibility is involved, awareness-raising initiatives that have been carried out for several years will continue in the coming seasons.
Betclic: New headquarters for handball fans
“Handball embodies everything we love about sport: intensity, collective passion and repeated exploits. With this partnership, Betclic will become a major meeting point for handball fans. By supporting the French national teams and partnering with a modern, popular and high-performing federation, we are commited to sustainably supporting the exceptional momentum that has been initiated by Philippe Bana and his team” confirms Nicolas Béraud, CEO of Betclic.
FFHandball: a strategic partnership to propel French handball
“The French Handball Federation is pleased to announce a partnership with Betclic, Official Supporter of our French national teams until 2028. This partnership is built for the long term and addresses shared challenges: supporting the development of handball and strengthening its visibility among an ever-wider audience. The growing enthusiasm for sports betting on handball demonstrates the increasing appeal of our sport. This partnership allows us to accompany this momentum by creating positive synergies to grow our community together and amplify the visibility of French handball” commented Philippe Bana, President of FFHandball.
Betclic and the French Volleyball Federation: The Smash Continues Until 2028!
Betclic, France’s leading sports betting operator, renews its collaboration with the French Volleyball Federation for four new seasons (2025-2028). This renewal marks Betclic’s reinforced commitment to a sport that is growing in popularity.
French volleyball on the rise
Led by its President, Eric Tanguy and his staff, the French Volleyball Federation has achieved great success in recent years, with two Olympic medals (2021 and 2024) and an historic growth in membership (240,000). The national championships (Men’s and Women’s Ligue A) are gaining momentum, with major transfers and record streaming audiences. Driven by charismatic figures like Earvin Ngapeth or Jenia Grebennikov among the men, and Lucille Gicquel or Héléna Cazaute among the women, volleyball is now establishing itself as a popular phenomenon that thrives on international stages.
A winning bet on the Betclic app
Volleyball is also attracting an ever-growing number of Betclic players. It now ranks 6th among the most bet-on disciplines on the app, particularly thanks to the 2024 Olympic Games, where the France- Poland final rose to become the second most bet-on event of the Games (excluding major sports). It is the Top 10 sport that has experienced the best betting momentum over the past two years, and more than 15% of Betclic players now bet on this discipline. With its suspenseful matches and dynamic betting offer (betting possible on each point of the match, such as on the player who will score the next point…), volleyball lends itself easily to live-betting, a growing practice among bettors. This partnership will further strengthen volleyball’s visibility among the 3 million monthly Betclic players, thus granting it very strong exposure, particularly through the in-App streaming of around twenty competitions, from the Polish PlusLiga to Marmara Spike League matches, or the Nations League, where our French national team shines.
Three years to make French volleyball shine
In-app campaigns, contests, editorial content, enhanced visibility around key fixtures… All resources will be activated to support the growth of French volleyball and accompany it on the path to true
European recognition. Nicolas Béraud, founder and CEO of Betclic: “French volleyball is experiencing a silent but spectacular revolution, and we are proud to support this beautiful adventure. By partnering again with FFVolley, Betclic reaffirms its lasting commitment alongside a federation in full momentum, driven by historic results and an ambitious vision for the 2028 Olympics”. Eric Tanguy, President of FFVolley: “The renewal of our partnership confirms the growing collaboration in recent years. Volleyball is advancing not only in sports but also in media presence with the French and global public through Betclic’s involvement and investment. Four rich seasons are ahead, the Federation is proud and delighted to be able to experience this alongside Betclic”.
Betclic and the Ligue Nationale de Rugby extend their partnership for the next two TOP 14 seasons!
Betclic, France’s #1 online sports betting operator, and the Ligue Nationale de Rugby (LNR) announce the renewal of their TOP 14 partnership until 2027. Initiated in 2021, this renewed cooperation confirms the shared commitment to elevate French rugby to the highest level.
A partnership with the world’s most competitive championship
For the past four years, Betclic and the LNR have joined forces to promote the TOP 14 to an ever-growing audience. Full stadiums, rising viewership, French clubs leading the way in Europe, star players: rugby has never been more captivating. With 9 different clubs reaching the playoffs over the last 5 seasons, the TOP 14 continues to enchant the public, with 71% of French people describing it as “spectacular”. Intensity, suspense, drama: the championship thrills both fans… and bettors!
Greater visibility for rugby and for Betclic
With over 3 million users on the Betclic application each month, the TOP 14 enjoys exceptional exposure, now firmly established within the platform’s universe. Betclic users can experience everything that makes rugby so special, with the added bonus of winning tickets to the biggest matches, right in the heart of the stadiums. With more than 300 odds available per match, Betclic offers an unrivalled range of betting options, so much that one in every two bettors now bets on rugby, with the TOP 14 as a major driver. Betclic will also continue to enjoy prominent visibility across all official media in TOP 14 stadiums and throughout the finals.
Supporting excellence, shaping the future
International reach, a broader audience and a sense of responsibility: Betclic is committed to helping to achieve the ambitious goals set by the LNR’s new president, Yann Roubert. As official partner to f the French National Rugby Teams until 2028, Betclic is more than just a rugby sponsor: it’s a committed player, with a strong DNA.
“The TOP 14 is one of the most beautiful championships in the world. This partnership is a source of pride for Betclic and an essential lever to satisfy rugby fans, in France and beyond. Renewing our commitment alongside the LNR means reaffirming our position as a major partner of French sport and participating in writing the next chapter in the history of modern rugby” confirms Nicolas Béraud, CEO of Betclic.
“This renewed partnership with Betclic is a mark of trust and a clear signal of the TOP 14’s appeal. We share the same ambition: to help French rugby grow, reach new audiences and keep innovating to make the TOP 14 ever more spectacular and demanding. This extended partnership is a real opportunity for rugby, for its influence and for all those who love the game” says Yann Roubert, President of the Ligue
Nationale de Rugby.
The post Betclic announces four strategic sports partnerships appeared first on European Gaming Industry News.
While most gaming brands lean into February with predictable romance-themed campaigns, WinSpirit has taken a different path. Instead of hearts, roses, and sentimental messaging, the brand’s new UnValentine’s Day campaign embraces humor, honesty, and emotional relatability — offering players a refreshing alternative to seasonal clichés.
Reframing the Valentine’s Narrative
Valentine’s promotions in the gaming industry often follow the same script: romantic visuals, love-driven bonuses, and polished messaging designed to evoke idealized relationships. But WinSpirit identified a quieter audience segment — players who feel disconnected from the seasonal hype or simply tired of it.
UnValentine’s Day flips the script. Rather than amplifying traditional romance, the campaign creates space for lighthearted honesty. It invites players to laugh at overused Valentine’s tropes and engage with the brand in a way that feels authentic and current.
This isn’t anti-Valentine’s — it’s anti-generic.
A Simple Yet Strategic Engagement Mechanic
At the center of the campaign is a playful interactive poll hosted on a dedicated landing page. Users are asked to vote for the Valentine’s cliché they find most annoying, turning a simple click into a meaningful re-engagement touchpoint.
There’s no heavy gamification or aggressive conversion push. No complicated mechanics. Just:
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A quick interaction
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A sense of being heard
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A shared cultural moment
By lowering the barrier to participation, WinSpirit prioritizes emotional connection over transactional incentives — a subtle but powerful shift in campaign strategy.
Differentiation Through Empathy
What sets UnValentine’s Day apart is the strategic intent behind it. WinSpirit isn’t dismissing Valentine’s Day — it’s broadening the conversation. The campaign acknowledges that seasonal experiences aren’t universal and that humor can be one of the strongest tools for connection.
This empathy-driven positioning reflects a larger evolution in gaming marketing:
moving away from pressure-based promotions and toward relevance, personality, and genuine audience alignment.
UnValentine’s Day serves as a case study in how online casinos can stand out — not by shouting louder, but by listening better.
Built for Modern Player Expectations
Today’s players expect more than bonuses wrapped in holiday graphics. They value:
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Transparency
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Relatability
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Entertainment that respects individuality
WinSpirit’s approach demonstrates that engagement doesn’t need to be complex to be effective. It just needs emotional intelligence.
The campaign succeeds because it:
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Respects short attention spans
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Builds alignment without forced sentimentality
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Encourages organic conversation
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Reinforces the brand’s fresh, responsive identity
A Micro-Campaign with Macro Impact
In a market where seasonal messaging often feels interchangeable, UnValentine’s Day stands out by doing something simple — acknowledging reality.
It proves that thoughtfully designed micro-campaigns can:
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Strengthen brand voice
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Increase meaningful user touchpoints
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Drive engagement without relying on traditional promotional pressure
Now live on the WinSpirit platform, UnValentine’s Day invites players to engage differently this February — and signals a broader shift in how gaming brands can approach seasonal marketing.
For operators and marketers observing the evolution of player engagement strategies, it’s a campaign worth watching
The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Vegangster has unveiled a fully integrated lootbox system as a native feature within its iGaming platform, offering operators a powerful new tool to increase player engagement and unlock additional revenue streams. Early adopters report that lootboxes are already contributing between 5% and 7% of total Gross Gaming Revenue (GGR) within the first month of launch.
Unlike third-party game integrations, Vegangster’s lootboxes are built directly into the core platform. This native integration gives operators complete control over configuration, performance mechanics, and lobby placement. In addition, the revenue share model is significantly more favorable compared to external game providers, improving overall margins.
“Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.
A Familiar, High-Engagement Mechanic
The lootbox model draws inspiration from popular video game mechanics. Players purchase a lootbox at a fixed price and receive a reward determined by predefined probability settings. Depending on configuration and chance, rewards can exceed the original purchase value, adding excitement and replay potential.
Operators maintain full control over both technical and commercial settings. Prize categories, win probabilities, and RTP logic are configured directly within the Vegangster platform. This flexibility allows operators to tailor lootboxes to different player segments, campaigns, and strategic objectives.
Available rewards can include:
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Cash prizes
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Digital assets
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NFTs
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Physical merchandise
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Custom operator-defined rewards
Once a player receives a reward, they can choose to keep it or sell it back for cash. This streamlined process keeps gameplay transparent while offering operators multiple payout and value-structuring options.
A Versatile Tool for Acquisition and Retention
Lootboxes can also be deployed as part of promotional campaigns. Operators may offer lootbox-based free spins to players, affiliates, or marketing partners. Different configurations can be aligned with specific goals, whether driving new player acquisition, increasing engagement, or improving retention metrics.
Part of a Broader Platform Roadmap
Lootboxes represent the first release in Vegangster’s roadmap of platform-native mini-games planned through 2026. Upcoming additions will include fast, session-based mechanics inspired by crash-style games, along with enhanced social engagement features designed to further boost player interaction.
About Vegangster
Vegangster delivers a full-stack iGaming platform engineered for speed, scalability, and operational control. Its turnkey, white-label, and sweepstakes solutions combine casino and sportsbook content, payments, CRM, compliance tools, and social features into a unified, mobile-first ecosystem. The platform enables operators to launch quickly and scale confidently in competitive markets.
Press Contact
Romans Kozlovskis
[email protected]
The post Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
While most gaming brands flood February with romantic visuals and heart-shaped incentives, WinSpirit has chosen to challenge tradition with an unexpected twist. The brand’s new seasonal campaign, UnValentine’s Day, moves away from idealized love stories and toward something many players crave more—relatable honesty and lighthearted fun.
Reframing the Valentine’s Narrative
Traditional Valentine’s campaigns often follow a familiar formula: roses, candlelit dinners, and generic love messaging. But WinSpirit saw an overlooked segment — those who feel disconnected from the seasonal hype, or even fatigued by it.
With UnValentine’s Day, WinSpirit offers something different: a moment of comic relief, emotional resonance, and brand interaction. Instead of pretending every player is in the mood for romance, the brand invites them to speak their truth — and laugh about the clichés that usually go unspoken.
A Simple Yet Strategic Mechanic
The core of the campaign centers around a playful, interactive poll hosted on a dedicated landing page. Users are encouraged to vote for the Valentine’s cliché that annoys them the most — with the act of voting becoming a low-barrier touchpoint for re-engagement.
There’s no gamification overload or pressure to convert. Just one click, a sense of being heard, and a chance to take part in a conversation that feels current and real.
Brand Differentiation Through Empathy
What makes this campaign noteworthy isn’t just its originality — it’s the strategic mindset behind it. WinSpirit isn’t mocking Valentine’s Day; it’s expanding the dialogue around it. The brand acknowledges that not everyone experiences the season the same way and that humor can be a powerful connector.
This kind of empathy-driven positioning reflects a broader shift in how brands build engagement — moving away from promotional pressure and toward emotional relevance and genuine user alignment. UnValentine’s Day stands as a strong case study in how casinos can apply this approach in a meaningful, scalable way.
Built for Today’s Players
WinSpirit’s approach reflects a broader evolution in user expectations. Today’s audiences value transparency, relatability, and entertainment that respects their individuality. Campaigns like UnValentine’s Day show that engagement doesn’t have to be elaborate — just emotionally intelligent.
It’s an activation that:
- Respects user attention spans
- Builds emotional alignment without sentimentality
- Generates conversation organically (without incentives as the main driver)
- Reinforces brand identity as fresh, responsive, and non-generic
The Bigger Picture
As seasonal messaging becomes increasingly homogenized across the gaming sector, WinSpirit’s UnValentine’s Day stands out by simply listening. It proves that thoughtful micro-campaigns can both elevate brand voice and increase user touchpoints — without relying on traditional promotional pressure.
UnValentine’s Day is now live on the brand’s platform and serves as an open invitation to engage differently this February. For operators and marketers watching the evolution of seasonal gaming engagement, it’s a campaign worth noting.
The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Americas iGaming & Sports Betting News.
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