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Betclic announces four strategic sports partnerships

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Betclic, France’s leading online sports betting operator, announces its partnership with the Arkema Première Ligue (APL), the highest level of women’s football in France. Already a partner of the French Women’s National Teams, Betclic confirms its commitment to becoming a strong ally of women’s football.

A league on the rise

For several seasons, the Arkema Première Ligue has been experiencing exceptional momentum. A significant milestone was reached in 2024 with the creation of the Ligue Féminine du Football Professionnel (LFFP), marked by a record 220 players under contract, a highly competitive league, and record attendance and viewership figures. The FFF, which aims to reach 500,000 licensed female players by 2028, has launched an extensive feminization plan, enabling an entire ecosystem to rapidly structure itself, and one Betclic is pleased to be associated with.

A new dimension in the Betclic App

Since its opening to betting in May 2024, the Arkema Première Ligue has risen to first place among national women’s competitions on the Betclic app. Open matches, unpredictable scenarios: women’s football is an exciting new playground for bettors, with live betting accounting for the majority of wagers placed. With around fifty odds available per match, enhanced gaming offers, and numerous activations  around championship fixtures, the Arkema Première Ligue will benefit from strong exposure in Betclic’s communications, particularly through the App which is used by more than 3 million players each month.

A commitment supporting the diversity of French football

Women’s football is not just a performance field, it’s also a lever for transformation. By supporting the Arkema Première Ligue, Betclic aims to encourage equal opportunities, access to sport for all, and
defend a more inclusive vision of sport. “The APL is a reference championship, where clubs that matter in major competitions compete. We want to be where sport is advancing, where audiences are evolving, where passions are growing. Women’s football ticks all the boxes, and we are proud to contribute to its development alongside Jean-Michel Aulas (President of the LFFP) and Philippe Diallo (President of the FFF),” says Nicolas Béraud, CEO of Betclic.

Jean-Michel Aulas, President of the LFFP: “All indicators are green for the Arkema Première Ligue, which has experienced considerable growth this season. After Arkema’s renewal of its naming partnership, it’s now Betclic’s turn to commit to our championship. The arrival of top-tier economic partners demonstrates the enthusiasm generated by French women’s football and validates the FFF’s commitment to it. Our ambition is to make the Arkema Première Ligue one of the best championships in the world. Support from companies like Betclic helps us greatly in this endeavor.”

Philippe Diallo, President of the FFF: “I am very pleased with Betclic’s commitment to our elite women’s championship. The FFF has high ambitions for the Arkema Première Ligue. Receiving support from a brand as powerful as Betclic is an extremely encouraging sign. This partnership will contribute to the development and recognition of high-level women’s football. The FFF has made feminization an
important axis of its policy. Our partners, like Betclic, fully embrace this. I am delighted by this.”

Betclic and FFHandball: a major alliance to make French Handball shine

Betclic and the French Handball Federation (FFHandball) seal their first partnership running until 2028. An unprecedented alliance to usher handball towards new heights. French handball on top of the world With 9 world crowns and 4 Olympic titles, French handball is the most successful team sport in the world. This enthusiasm for handball is materializing on amateur courts with a record number of licensed players in 2025 (more than 600,000), and behind screens, where the EHF EURO 2024 final was watched by more than 6.5 million viewers.

Betclic bettors increasingly fans of handball

Number one in sports betting in France, Betclic aims to support the world’s best teams and promote French sporting excellence. This partnership will strengthen handball’s visibility among the 3 million monthly players who use the Betclic application, thus offering this sport very strong visibility. Driven by its suspenseful matches and an evolution of betting offers recently validated by the National Gaming Authority, handball is attracting more and more players and now ranks 8th among the most bet-on disciplines on the application, especially thanks to the major events of 2024. While two-thirds of bets are placed on match results, other types of bets are emerging, such as the number of goals scored or the goal difference between teams. And to meet the growing demand from bettors who enjoy live betting, Betclic streams around ten tournaments directly on its application (over 2,000 matches per year), including the Champions League and major handball competitions.

Education and prevention

With the French national teams and French handball training centers, wherever stakeholder responsibility is involved, awareness-raising initiatives that have been carried out for several years will continue in the coming seasons.

Betclic: New headquarters for handball fans

“Handball embodies everything we love about sport: intensity, collective passion and repeated exploits. With this partnership, Betclic will become a major meeting point for handball fans. By supporting the French national teams and partnering with a modern, popular and high-performing federation, we are commited to sustainably supporting the exceptional momentum that has been initiated by Philippe Bana and his team” confirms Nicolas Béraud, CEO of Betclic.

FFHandball: a strategic partnership to propel French handball

“The French Handball Federation is pleased to announce a partnership with Betclic, Official Supporter of our French national teams until 2028. This partnership is built for the long term and addresses shared challenges: supporting the development of handball and strengthening its visibility among an ever-wider audience. The growing enthusiasm for sports betting on handball demonstrates the increasing appeal of our sport. This partnership allows us to accompany this momentum by creating positive synergies to grow our community together and amplify the visibility of French handball” commented Philippe Bana, President of FFHandball.

Betclic and the French Volleyball Federation: The Smash Continues Until 2028!

Betclic, France’s leading sports betting operator, renews its collaboration with the French Volleyball Federation for four new seasons (2025-2028). This renewal marks Betclic’s reinforced commitment to a sport that is growing in popularity.

French volleyball on the rise

Led by its President, Eric Tanguy and his staff, the French Volleyball Federation has achieved great success in recent years, with two Olympic medals (2021 and 2024) and an historic growth in membership (240,000). The national championships (Men’s and Women’s Ligue A) are gaining momentum, with major transfers and record streaming audiences. Driven by charismatic figures like Earvin Ngapeth or Jenia Grebennikov among the men, and Lucille Gicquel or Héléna Cazaute among the women, volleyball is now establishing itself as a popular phenomenon that thrives on international stages.

A winning bet on the Betclic app

Volleyball is also attracting an ever-growing number of Betclic players. It now ranks 6th among the most bet-on disciplines on the app, particularly thanks to the 2024 Olympic Games, where the France- Poland final rose to become the second most bet-on event of the Games (excluding major sports). It is the Top 10 sport that has experienced the best betting momentum over the past two years, and more than 15% of Betclic players now bet on this discipline. With its suspenseful matches and dynamic betting offer (betting possible on each point of the match, such as on the player who will score the next point…), volleyball lends itself easily to live-betting, a growing practice among bettors. This partnership will further strengthen volleyball’s visibility among the 3 million monthly Betclic players, thus granting it very strong exposure, particularly through the in-App streaming of around twenty competitions, from the Polish PlusLiga to Marmara Spike League matches, or the Nations League, where our French national team shines.

Three years to make French volleyball shine

In-app campaigns, contests, editorial content, enhanced visibility around key fixtures… All resources will be activated to support the growth of French volleyball and accompany it on the path to true
European recognition. Nicolas Béraud, founder and CEO of Betclic: “French volleyball is experiencing a silent but spectacular revolution, and we are proud to support this beautiful adventure. By partnering again with FFVolley, Betclic reaffirms its lasting commitment alongside a federation in full momentum, driven by historic results and an ambitious vision for the 2028 Olympics”. Eric Tanguy, President of FFVolley: “The renewal of our partnership confirms the growing collaboration in recent years. Volleyball is advancing not only in sports but also in media presence with the French and global public through Betclic’s involvement and investment. Four rich seasons are ahead, the Federation is proud and delighted to be able to experience this alongside Betclic”.

 

Betclic and the Ligue Nationale de Rugby extend their partnership for the next two TOP 14 seasons!

Betclic, France’s #1 online sports betting operator, and the Ligue Nationale de Rugby (LNR) announce the renewal of their TOP 14 partnership until 2027. Initiated in 2021, this renewed cooperation confirms the shared commitment to elevate French rugby to the highest level.

A partnership with the world’s most competitive championship

For the past four years, Betclic and the LNR have joined forces to promote the TOP 14 to an ever-growing audience. Full stadiums, rising viewership, French clubs leading the way in Europe, star players: rugby has never been more captivating. With 9 different clubs reaching the playoffs over the last 5 seasons, the TOP 14 continues to enchant the public, with 71% of French people describing it as “spectacular”. Intensity, suspense, drama: the championship thrills both fans… and bettors!

Greater visibility for rugby and for Betclic

With over 3 million users on the Betclic application each month, the TOP 14 enjoys exceptional exposure, now firmly established within the platform’s universe. Betclic users can experience everything that makes rugby so special, with the added bonus of winning tickets to the biggest matches, right in the heart of the stadiums. With more than 300 odds available per match, Betclic offers an unrivalled range of betting options, so much that one in every two bettors now bets on rugby, with the TOP 14 as a major driver. Betclic will also continue to enjoy prominent visibility across all official media in TOP 14 stadiums and throughout the finals.

Supporting excellence, shaping the future

International reach, a broader audience and a sense of responsibility: Betclic is committed to helping to achieve the ambitious goals set by the LNR’s new president, Yann Roubert. As official partner to f the French National Rugby Teams until 2028, Betclic is more than just a rugby sponsor: it’s a committed player, with a strong DNA.

“The TOP 14 is one of the most beautiful championships in the world. This partnership is a source of pride for Betclic and an essential lever to satisfy rugby fans, in France and beyond. Renewing our commitment alongside the LNR means reaffirming our position as a major partner of French sport and participating in writing the next chapter in the history of modern rugby” confirms Nicolas Béraud, CEO of Betclic.

“This renewed partnership with Betclic is a mark of trust and a clear signal of the TOP 14’s appeal. We share the same ambition: to help French rugby grow, reach new audiences and keep innovating to make the TOP 14 ever more spectacular and demanding. This extended partnership is a real opportunity for rugby, for its influence and for all those who love the game” says Yann Roubert, President of the Ligue
Nationale de Rugby.

The post Betclic announces four strategic sports partnerships appeared first on European Gaming Industry News.

Bet It Drives

GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders

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Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s most interesting voices speak freely. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the energy you can only find on the road.

Episode 4 of the Season 2 finale puts the spotlight on Kelly Kehn, founder, board member, and startup advisor in gaming. As co-founder of Defy the Odds (DTO), she’s building a launchpad and community connecting startups, investors, and operators—with a focus on female and minority founders. Previously, she co-founded the All-In Diversity Project, held ecosystem roles at happyhour.io and SBC, and serves on boards including FUNNZ.

During the ride, Kelly opens up about:

  • Why iGaming events matter: the community, access, and acceleration you only get in the room.
  • Defy the Odds (DTO): why she and her co-founders built it, what it is, and how founders plug in.
  • Women in iGaming: real challenges and how to lower the barrier to entry; inclusion as a growth strategy.
  • Pitch ideas that paid off and common startup pitch mistakes.
  • The next possible unicorn in iGaming and what makes it possible.
  • Soundtrack to success: the song for a win, the pre-coaching track, and the one that sums up her career.
  • The boldest ideas: intention, asking for help, and doing the homework.
  • The unwritten rule of iGaming.
  • Halloween rubric: the scariest moments in life and career, and why saying the hard thing out loud matters.
  • Kelly’s Champion Rule: Be kind to yourself and to others.

“As Kelly said, ‘When we open the space to more people and more perspectives, we all win and the pie gets bigger.’ This episode was the perfect finish of our Season 2 in Lisbon,” said Krazhan.

Watch or listen to Season 2, Episode 4 with Kelly Kehn on:

Season 2 of Bet It Drives launched with Rasmus Sojmark, kept pace with Tiago Pereira and Kyrylo Korobka, and now crosses the line with Kelly Kehn in the finale. But still, don’t unbuckle yet: Season 3 is coming soon with more interesting conversations and more reasons to hit play. Follow GR8 Tech to stay in the loop.

The next chapter of iGaming belongs to champions who play smart and bold. Join GR8 Tech at SiGMA Central Europe 2025, Rome, November 3–6, booth 5028-2, and discover the Heavyweight Rulebook—built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders appeared first on European Gaming Industry News.

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Anna Hargrave

GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm

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Regulations for online gambling marketing must urgently be brought into the digital age, a new report from the charity GambleAware has warned.

The report reveals that despite gambling being an age-restricted product, children are being exposed to gambling marketing online, before they reach an age at which they can critically evaluate it. This is leading to gambling being normalised and portrayed as “risk-free”, which increases the risk of them experiencing gambling harm.

Gambling harms are becoming an increasing part of children’s lives, with previous research finding that in 2024, around 85,000 children in Britain were experiencing harm from their own gambling, a figure which has doubled since 20233. GambleAware’s new report highlights how seeing gambling marketing and content, online and via social and streaming platforms, could be encouraging children to gamble and contributing to the number experiencing harm.

The new report calls out poor regulation of gambling marketing online, highlighting how more needs to be done to ensure the rules reflect the unique challenges presented by the digital age and urges a reduction in self-regulation to protect children from being exposed to age-restricted gambling content. Alongside this, GambleAware is also calling for mandatory health warnings to be put on all gambling marketing so people are aware of the risks and support available.

Specific changes to help protect children could include moves to hold online platforms to greater account and ensuring existing government programmes, such as the Online Safety Act and Online Advertising Programme, more directly address gambling marketing and content online. Alongside this, other recommendations include the alignment and strengthening of online safety regulatory powers and programmes.

GambleAware research also found strong public support from children and adults for changes to gambling marketing and advertising regulation. Around four in five children (79%) say they want more rules around gambling content and advertising on social media. Alongside this, over seven in ten adults also agree, saying they want more regulation around gambling advertising on social media (74%) and gambling related content on social media (70%).

Anna Hargrave, GambleAware Transition CEO, said: “Gambling operators invest significant resources into online marketing because it works at getting people to gamble more. This has resulted in children and young people being exposed to gambling content online before an age at which they can critically evaluate it and understand the risks that come with it.

“The current regulations covering gambling marketing and advertising online were designed before most children had easy access to the internet. Urgent action is needed to update these rules and bring them into the digital age to help keep children and young people safe from gambling harm.”

The post GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm appeared first on European Gaming Industry News.

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Angelina Stasiuk Head of Business Line at SOFTSWISS Jackpot Aggregator

SOFTSWISS Jackpot Aggregator Marks Four Years of Growth and Global Expansion

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The SOFTSWISS Jackpot Aggregator, an award-winning player engagement solution, celebrates its fourth anniversary, delivering strong business results and expanding into new regulated markets.

Since its launch in 2021, the SOFTSWISS Jackpot Aggregator has become a trusted engagement and retention tool for operators worldwide. By the beginning of Q4 2025, the solution powers over 100 active brands, with more than 520 jackpot campaigns launched and 68,000+ jackpot hits. These numbers reflect growing adoption and consistent performance across regulated markets.

In early 2025, the SOFTSWISS Jackpot Aggregator obtained certifications in Brazil, Peru, and Estonia, strengthening its position in Latin America and Europe. These approvals allow operators in both markets to integrate the tool in full compliance with regulatory and technical standards.

Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shares: “Four years of consistent growth show how powerful engagement mechanics can be when built on flexibility and trust. Our recent expansion into new regulated markets marks an exciting new chapter, giving regional operators access to the same reliable and engaging jackpot solutions that have already proven successful worldwide. We’re proud to see the Jackpot Aggregator evolve into a solution that brings real value to both operators and their audiences.”

The flagship Prime Network Jackpot remains the key feature of the Jackpot Aggregator. The tool unites multiple operators under a shared prize pool, driving some of the industry’s most impressive payouts. One of its campaigns paid out a record-breaking €1,368,013, while a recent win in September 2025 saw a lucky player take home €758,262.71. The growing scale of the network confirms its power to increase engagement and deliver immersive gaming experiences for players worldwide.

Rosaria Freitas, Director of Product at Kirgo Casino, comments: “Congratulations to SOFTSWISS on four years of the Jackpot Aggregator. At Kirgo, we emphasise real play, real rewards, and zero distractions. This partnership enhances what our players can win without compromising that focus. By combining our local jackpots with the Prime Network, we’re offering Kirgo players exclusive community rewards and access to major shared prizes: simple, transparent, and designed for real enjoyment value.”

The SOFTSWISS Jackpot Aggregator continues to evolve as a cornerstone of player engagement strategy. This year, the solution introduced a major update – the Paid Participation Campaigns feature, which expands entertainment options for players and creates new revenue opportunities for operators. In this format, players contribute an entry fee to join jackpots, prize drops, multi-prizes, or even the Prime Network Jackpot. The feature also encourages closer collaboration with game providers, driving mutual promotion and long-term player engagement.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Jackpot Aggregator Marks Four Years of Growth and Global Expansion appeared first on European Gaming Industry News.

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