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This year marks the 10th anniversary of the SOFTSWISS Game Aggregator. What started as a concept has grown into the industry’s largest content hub, serving operators worldwide.

When the Game Aggregator launched in 2015, SOFTSWISS aimed to bring leading studios together in one tool. Over the years, it has evolved into a global aggregation platform, now offering over 35,000 games from more than 300 providers. 

Ivan Montik, Founder of SOFTSWISS, shares: “When we first launched the Game Aggregator, we just aimed to connect casinos with quality games more quickly. None of us imagined it would grow into one of the most important solutions in iGaming. Today, it drives success for hundreds of operators globally and remains a symbol of what’s possible when innovation meets persistence. For me, the greatest reward is seeing how this tool helps our partners achieve results that once seemed out of reach.”

Over the years, the Game Aggregator has become more than just a casino games integration tool. Operators rely on its technical stability, advanced analytics, and player engagement features, such as the Tournament Tool, which raises daily betting volumes by 22%, and Jackpot Aggregator campaigns, which increase average player turnover by 50%.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, explains: “Reliability beats speed, that’s why it quickly became our main KPI. Operators trusted us not only to deliver content but also to ensure 24/7 stability. Uptime close to 100% is something we’re proud of, because it proves we’re building for the long term. But it’s not only about technology – it’s about how we listen. Customers expect a partnership, not just a product, and that belief shaped every major step we took, from engagement tools to real-time analytics.”

This partnership-driven approach has helped shape the Game Aggregator’s roadmap, resulting in recent features like the Ultimate Report Builder and AI-powered localisation tools. These innovations provide operators with actionable insights and tailored content for markets across the globe. Global does not mean identical, and adapting to the specifics of each regulated market has become a vital part of the product’s growth strategy.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, comments: “There are never too many games. Operators want variety, and players expect fresh content. Our job is to keep the portfolio growing while also guiding partners to make smarter decisions, and that’s where the data comes in. Data is the new currency of iGaming, helping operators understand what works best in each market and for each audience. This real business value is the key driver of Game Aggregator’s success.”

The SOFTSWISS Game Aggregator has earned multiple accolades over the years, including three awards in 2025 – at the SiGMA Euro-Med Awards, Gaming Tech Awards, and CGS Recife Awards in Brazil. It also triumphed twice at the EGR B2B Awards, becoming the industry’s best aggregator platform. 

Still, the team notes that awards are milestones, not goals – customer trust is the ultimate recognition. In a recent SOFTSWISS survey, Game Aggregator clients rated the team’s professionalism at 9.6, transaction security at 9.5, and new revenue opportunities at 9.3. These factors were cited as key reasons influencing their choice of partner. Listening to customer feedback continues to pay off and remains central to the product’s evolution.

With a team of more than 320 specialists and ongoing product development, the SOFTSWISS Game Aggregator remains focused on supporting operator growth through reliable technology, data-driven insights, and long-term partnerships.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post 10 Years of SOFTSWISS Game Aggregator: Key Insights from the Team Behind the Success appeared first on European Gaming Industry News.

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SOFTSWISS, a global tech provider with over 2,000 employees worldwide, has been recognised as Employer of the Year for the second year in a row at the prestigious SBC Awards Europe 2025. This win underlines the company’s commitment to building a people-first workplace culture.

The SBC Awards Europe celebrate the best in betting and gaming, honouring achievements across innovation, operations, and workplace excellence. Winning Employer of the Year two years running affirms SOFTSWISS’ reputation as a benchmark employer in the iGaming industry.

SOFTSWISS fosters an inclusive and supportive work environment, investing heavily in professional and personal growth. It offers extensive development programmes, with over 800 employees participating in training initiatives, over 700 benefiting from free language courses, and more than 500 engaged in mental health initiatives.

Employee engagement is at the core of SOFTSWISS’ philosophy, supported by initiatives such as the Better Together Month, the SOFTSWISS Kids Camp, and the WIN STYLE internal merch shop, which has already processed nearly 2,000 orders across 24 countries. Community-driven programs – from tree planting to animal aid – also reflect the company’s values in action.

Ivan Montik, Founder of SOFTSWISS, reflects on the award: “Winning Employer of the Year for the second year in a row is an incredible honour. It’s proof that when you put people first, results follow – not just for the company, but for the entire industry. But our ambition doesn’t stop here – my personal goal is to make SOFTSWISS the best global employer, comparable to big tech brands like Google. Now we are the first in the industry. It means we’re on the right path and inspires us to keep moving forward.”

Another highlight of the year was SOFTSWISS Young Fest, a four-day corporate festival on the Mediterranean coast that united employees from across the globe. Marking the company’s 15th anniversary, the event combined team-building and entertainment with learning sessions. With headline acts and performances by SOFTSWISS employees – including Founder Ivan Montik as a DJ – the event became a vivid celebration of the company’s culture of openness and creativity.

Liudmila Glasunova, Co-Chief HR Officer at SOFTSWISS, comments: “At SOFTSWISS, we believe that every employee should feel supported, engaged, and empowered to grow – both professionally and personally. This award is not only about the initiatives we’ve launched, but about the daily commitment of our teams to live our values of WE CARE and WE SEE PEOPLE.”

The award jury recognised SOFTSWISS not only for its internal culture but also for creating a positive industry and social impact. In the past year, employees planted over 800 trees, contributed to animal shelter initiatives, and took part in responsible gaming campaigns. The SOFTSWISS Kids Camp in Poland, for example, combined fun with awareness, teaching children about global water issues and creating gifts for schools affected by floods in Brazil.

With continuous investment in the employees’ well-being, SOFTSWISS remains dedicated to strengthening its position as a trusted employer. The double win at SBC Awards Europe highlights that creating a comfortable and empowering working space is not only integral to the company’s success but also to shaping the future of the entire iGaming sector.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Europe’s Employer of the Year 2025 – Again appeared first on European Gaming Industry News.