Spanish online casino operator Tiki Taka Play has partnered with NetRefer, the industry-leading AI-powered affiliate marketing platform, to manage and optimise its affiliate programme as the brand expands in Spain’s regulated online gaming market.

Launched in early 2025, Tiki Taka Play represents a major step in the digital strategy of Grupo Tiki Taka Games, a national operator with over 50 years of experience in land-based gaming. Originally a family-run gaming machine business, the group has grown into a recognised name in Spain’s leisure and entertainment sector, with operations spanning gaming halls, betting venues, and amusement activities.

With Tiki Taka Play, the group brings its expertise online, offering a structured, reliable, and engaging gaming environment focused on accessibility, trust, and long-term player retention. The platform’s catalogue includes a broad selection of slots, classic table games like blackjack and roulette, and immersive live casino experiences, catering to a wide range of player preferences while maintaining consistent quality.

Operating under Spain’s regulated framework, Tiki Taka Play holds licences from the Dirección General de Ordenación del Juego (DGOJ), placing compliance, transparency, and responsible gaming at the core of its operations.

Affiliate marketing is a key pillar of Tiki Taka Play’s growth strategy. By partnering with NetRefer, the operator gains access to a data-driven platform that offers performance clarity, reliable tracking, and efficient partner management. Through NetRefer’s API integration, Tiki Taka Play can manage affiliate data in real time, maintaining operational efficiency and accuracy across its programme.

NetRefer also provides advanced support tools, including BI Analytics for customisable reporting and CoPilot AI for intelligent, data-driven performance insights.

Reflecting on the decision, Marc De Rueda Colomés, COO of Tiki Taka Play, said:
“When preparing the launch of Tiki Taka Play, we consulted our affiliates on trusted platforms. NetRefer consistently stood out for its balance of service and value. Their reporting and analytics tools are already proving invaluable, and the professionalism of their team has reinforced our confidence in the partnership.”

Greice Bezerra, Regional Acquisitions Specialist at NetRefer, added:
“Tiki Taka Play’s collaboration with NetRefer marks an exciting step in Grupo Tiki Taka Games’ digital evolution. We are proud to provide technology and integrations that give transparency, operational confidence, and performance insights, supporting a scalable and successful affiliate programme in Spain’s competitive market.”

As Tiki Taka Play continues to grow in Spain’s regulated sector, the NetRefer partnership provides the foundation to strengthen its affiliate network, enhance reporting and analytics, and drive sustainable digital growth.

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ReferOn, the advanced affiliate management platform, has unveiled Evolution Cohort, an innovative analysis framework intended to provide operators and affiliate teams with a transparent, time-focused perspective on player value, retention, and monetization.

Evolution Cohort represents a notable change in the consumption of affiliate data. Instead of considering performance as a fixed image, the feature perceives cohorts as dynamic performance trajectories. Currently accessible in ReferOn’s Dynamic Reports module, this marks the initial milestone in a comprehensive plan focused on advanced cohort insights.

From Fixed Metrics to Performance Progression

Conventional reporting usually emphasizes events that occurred within a certain period. Evolution Cohort is designed to determine how that performance evolves throughout the player’s lifetime. Examining data through this perspective enables teams to uncover patterns frequently obscured by overall totals, like recognizing which groups peak early, which maintain enduring value, and which falter too soon.

Using Evolution Cohort, individuals have the ability to:
● Track cohort performance by registration date or FTD date
● Analyse value progression across configurable time buckets (day / week / month)
● Switch seamlessly between table (heatmap) and chart-based evolution views

The Instrument for a Deeper Examination

To guarantee the feature addresses the varied requirements of contemporary iGaming operations, Evolution Cohort provides an extensive array of metrics, such as:
● Deposits & Net Cash
● Total Reward
● FTD Count
● Active Customers
● Depositing Customers
● CPA Count
● Average Deposit and more

The framework is enhanced by sophisticated filtering logic, enabling accurate segmentation by company, brand, affiliate, and designated CPA periods, making the data useful for affiliate managers, finance teams, and product analysts too.

Visual Precision on a Large Scale

Evolution Cohort removes the distractions of conventional reporting. Heatmaps emphasize deviations while charts allow lifecycle comparisons, making performance immediately evident. The outcome is a more streamlined process where insights take the place of assumptions. No more complicated formulas or exports, just the reality of your data — precisely where you require it.

A Basis for Enhanced Intelligence

The launch of Evolution Cohort is the initial step of two intended cohort analysis modes within the ReferOn ecosystem. This initial stage emphasizes time-based changes, while upcoming versions will incorporate behavioral and performance-oriented logic.

Vlad Bondarenko, Head of Product at ReferOn, commented: “The era of ‘detective work’ in affiliate marketing is over. Most platforms just dump data on you and leave you to figure it out in a chaotic and messy spreadsheet. Evolution Cohort changes the game because it actually interprets the momentum of your business. The ReferOn team didn’t build this to help you report on the past — it’s so we can help you own the future. Affiliate managers who aren’t seeing how value is evolving in real-time are just guessing. And guessing can be costly.”

Evolution Cohort is available now to ReferOn clients.

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Raketech Group Holding Plc announced the appointment of Victoria Darmanin as Interim Chief Financial Officer (CFO), effective 1 May 2026.

Victoria Darmanin currently serves as Director of Finance at Raketech, a role she has held since December 2023. She joined the Group in 2018 as Head of Accounting and has since been a key contributor to the development and strengthening of Raketech’s finance function. Victoria brings more than 15 years of experience in finance and accounting and has worked within the online gaming industry for over 20 years. She has extensive experience in financial reporting, internal controls and listed company requirements. Victoria holds an MBA from Henley Business School and is ACCA qualified.

Johan Svensson, CEO of Raketech, said: “I have worked with Victoria since 2018, both during my time on the Board and over the past two years as CEO. Throughout that time, she has consistently demonstrated strong leadership and a deep understanding of our business. Victoria’s appointment reflects the strength of the talent within Raketech and our ability to develop leaders internally. We are confident in her ability to ensure continuity, stability and high standards in our financial governance.”

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