iGaming
Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature
Vegangster has introduced lootboxes as a native platform feature, giving operators a new way to drive player engagement and generate additional revenue. Early adopters are already seeing a noticeable share of total GGR coming from this mechanic
Unlike third-party game integrations, Vegangster lootboxes are fully embedded into the platform. Operators retain direct control over configuration, performance logic, and lobby placement, and the feature operates on a significantly lower revenue share than third-party game content.
“Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.
The lootbox mechanic follows a model familiar from video games. Players purchase a lootbox for a fixed price and receive a reward based on predefined probabilities. Depending on chance and configuration, the reward may exceed the value of the initial purchase.
Operators define how lootboxes work at both the technical and commercial levels. Prize types, win probabilities, and RTP logic are set directly within the platform, allowing lootboxes to support different use cases, player segments, and commercial strategies. Rewards can include cash, digital items, NFTs, physical prizes, or other operator-defined assets.
Once a reward is received, players can keep it or sell it back for cash. This keeps the player flow simple and transparent, while giving operators multiple ways to structure value and payouts.
Operators can use lootboxes in promotional campaigns, offering lootbox free spins to players, affiliates, or other partners. Different lootbox configurations can support different goals, from player acquisition to retention.
Lootboxes are the first in a series of platform-native mini-games rolling out through 2026. The upcoming releases will include quick, session-based mechanics inspired by crash games, alongside new social engagement features.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press Contact
Romans Kozlovskis
The post Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature appeared first on Americas iGaming & Sports Betting News.
aggregation
Groove lands Brazil iGaming licence as it pushes LATAM expansion
Groove said it has been granted a licence to operate in Brazil, expanding its regulated footprint in Latin America and adding to its existing infrastructure in Argentina.
The company positions the Brazil approval as a route for operator and supplier partners to enter the market via a single integration, with localisation features including local payment processing and marketing tools. The release did not specify the issuing regulator, licence type, or an effective date.
Rachel Tourgeman, Head of Partnerships at Groove, said: “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.” She added: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”
Yahale Meltzer, Co-Founder and CEO of Groove, said: “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.” He added: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”
Groove also said its platform offers access to “over 20,000 games” from “over 150 games partners” and noted it has launched a new web domain at www.groovetech.com.
The post Groove lands Brazil iGaming licence as it pushes LATAM expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
RubyPlay launches slots on Fanatics Casino in New Jersey
RubyPlay has partnered with Fanatics Casino to launch a selection of its online casino games on the operator’s New Jersey platform, the supplier said on 15th June 2026.
The rollout in the Garden State includes Mad Hit® Mr Coin, Immortal Ways® Magic Gems, and Mad Hit® Diamonds. RubyPlay said New Jersey remains a key part of its North American growth strategy, following its initial entry into the state in early 2025.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.
“Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important, and partnerships like this highlight how our model is resonating with leading brands.”
Kieron Shaw, Sr. Manager, Casino Content for Fanatics Betting and Gaming added: “RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit® and Immortal Ways® to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward.”
Fanatics Casino is available only in Michigan, New Jersey, Pennsylvania and West Virginia, according to the company.
The post RubyPlay launches slots on Fanatics Casino in New Jersey appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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