Provider plans on-site game demos and a new Golden Gallop release on Hollywoodbets later this year.

Booming Games has renewed its activation partnership with Hollywoodbets for the Hollywoodbets Durban July, returning for a second year at the event at Hollywoodbets Greyville Racecourse.

The company said it will run a cowboy-themed stand aligned with the event’s “Country Allure” theme, offering demo versions of games and a branded “Spin and Win” wheel for prizes. Booming Games added that Founder Max Niehusen, Vice President of Product Moritz Blume, and Head of Africa Solomon Godwin will attend.

Ahead of the event, Booming Games said it has been running a nationwide giveaway offering prizes including VIP experiences at the Hollywoodbets Durban July and a soccer shirt signed by Ronaldinho.

The companies also pointed to a broader commercial pipeline, with Booming Games stating that new releases are set to go live on the Hollywoodbets platform later this year. One of those is Golden Gallop Hold and Win Extreme 10,000, which Booming Games described as the latest entry in its Golden Gallop series, featuring a 5×3 grid, 25 fixed paylines, a maximum win potential of 12,000x, and bonus features.

Solomon Godwin, Head of Africa at Booming Games, said: “We are delighted to be partnering with Hollywoodbets for the Hollywoodbets Durban July again this year, and the launch of the latest game in the Golden Gallop series is the perfect way to celebrate. This year’s event also marks two years since we launched in South Africa, one of the world’s fastest growing and most exciting casino gaming markets.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Booming Games is a key partner for Hollywoodbets, and we are pleased to be building on last year’s collaboration at the Hollywoodbets Durban July. In a crowded market, the quality of Booming Games’ offering and customer-focused approach to game development provides the foundations for a long and fruitful partnership, which we hope will remain strong for many years to come.”

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Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.

The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”

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Tom Horn Gaming has enhanced its footprint in South Africa by rolling out its complete gaming content with prominent operator Hollywoodbets via direct integration.

The partnership allows Hollywoodbets’ users to enjoy Tom Horn Gaming’s complete array of titles, introducing the provider’s varied collection of entertaining slot experiences to one of the leading betting and gaming brands in the area.

The alliance further strengthens the companies’ current connection in additional markets, enhancing cooperation and broadening Tom Horn Gaming’s content presence in Africa’s swiftly evolving iGaming environment.

Ondrej Lapides, CEO at Tom Horn Gaming, commented: “We are delighted to expand our partnership with Hollywoodbets and bring our games to players in South Africa. Achieving full compliance for this market required considerable effort from our teams, so it is particularly rewarding to see our portfolio now live with such a respected and established operator. Hollywoodbets has built an outstanding reputation and strong player base, and we are confident our games will resonate well with their audience.”

Wade Dorkin, Head of Product at Hollywoodbets added: “We are thrilled to introduce Tom Horn Gaming’s titles to our South African audience. Their games are recognised for their creativity and engaging mechanics, and we believe they will be a fantastic addition to our offering. This partnership aligns perfectly with our commitment to continuously enhance our entertainment experience with high-quality content.”

Players at Hollywoodbets can now access an extensive array of the supplier’s games, including the timeless 243 Crystal Fruits series, Book of Aladdin, and Majestic Coins, celebrated for their unique themes, creative features, and top-notch gameplay aimed at appealing to a wide range of slot enthusiasts.

The launch bolsters Tom Horn Gaming’s continuing strategy to extend its global presence while providing cutting-edge gaming experiences customized for distinct markets.

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