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Elantil appoints Tereza Melicharkova as Head of Marketing

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Innovative all-in-one online casino platform solutions provider strengthens senior line-up with the addition of former Swintt, Pariplay and Relax Gaming executive

Having launched earlier this month with ambitious plans to put together an all-star senior team, Elantil – the up-and-coming online casino platform solutions provider founded by iGaming veteran, Jonathan Gauci – has already gone some way to delivering on its promise with the news that Tereza Melicharkova will be joining the team as its Head of Marketing.

A respected figure within the industry, Melicharkova has enjoyed a career in iGaming that has seen her take on events management and marketing responsibilities for a number of famous providers including NetEnt, Pragmatic Play, Relax Gaming, Pariplay and – most recently – Swintt.

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Of that roll call of household names, it’s undoubtedly Melicharkova’s three-and-a-half years as Head of Marketing at Swintt that holds the most resonance for her on a personal level, given she was there from the very beginning and helped the company grow from an exciting start-up into what is now one of the iGaming industry’s fastest-growing and most recognised software studios.

Unsurprisingly, Melicharkova’s numerous achievements have not gone unnoticed by the sector as a whole – she has previously been shortlisted for awards based on individual recognition and also serves as a judge for one of the industry’s most successful award shows – so the fact that she’s now joining Elantil will be considered a significant appointment for the fledgling company.

In her role as Head of Marketing for Elantil, Melicharkova will be responsible for building the company’s entire marketing strategy and identifying the best channels to ensure it gets the spotlight it deserves. As such, she’ll have a key part to play in establishing the Elantil brand during its first few months of operation and is already looking forward to the opportunities this will bring.

Tereza Melicharkova, Head of Marketing at Elantil, said: “Having met with the founder and CEO Jonathan Gauci and COO Nadiya Attard to discuss their vision for Elantil and what they hope to achieve going forward, I couldn’t be more excited to be joining a company with such huge potential heading into 2025.

“Elantil’s platform is a revolutionary solution for operators that tackles their common pain points while putting control back into their hands and I’m very much looking forward to using my experience to promote and grow the brand. Having previously worked at an exciting start-up and helped to take it to the very top of the industry, I’m very confident we can all do so again at Elantil!”

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Nadiya Attard, Chief Commercial Officer at Elantil, said: “When I joined Elantil, our strategy was clear: assemble the right talent from within our industry to build an all-star team capable of giving our revolutionary all-in-one platform solution the support, direction and guidance it needed to thrive.

“Now just a few weeks into our journey, I’m very pleased to announce we’ve added another important piece of the puzzle with Tereza joining us as Head of Marketing. With her experience working at multiple iGaming brands and helping exciting start-ups like Swintt grow into market leaders, I’m sure she’ll prove an invaluable addition to the team as we continue to grow in 2025.”

The post Elantil appoints Tereza Melicharkova as Head of Marketing appeared first on European Gaming Industry News.

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Polemos Announces Partnership With Guinevere Capital to Drive Monetisation and Growth Across Gaming Ecosystems

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Polemos, a Web3 gaming infrastructure platform, announces a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox, and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League, and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios, and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Carl Wilgenbus, CEO of Polemos.io, stated, “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”

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“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this.” said Dave Harris, a partner at Guinevere Capital. Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.

Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education, and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.

Today, Polemos also started the official Token Generation Event (TGE) for the $PLMS utility token. The TGE began at 5:00 AM UTC on June 23rd, 2025, marking a step in the platform’s development to integrate blockchain technology within the gaming sector. Now available on MEXC and Uniswap, $PLMS gives users entry into the Polemos GameFi ecosystem.

The $PLMS token is designed to serve as the utility and governance token for the Polemos ecosystem. It is intended to facilitate platform functionalities, including asset management, player incentives, and participation in ecosystem governance. The TGE follows prior development phases and strategic partnerships, contributing to the framework of Polemos’ Web3 gaming offerings.

Details of the $PLMS TGE:

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  • Official TGE Start: June 23rd, 2025, at 5:00 AM UTC.
  • Exchanges: MEXC & Uniswap.

The post Polemos Announces Partnership With Guinevere Capital to Drive Monetisation and Growth Across Gaming Ecosystems appeared first on European Gaming Industry News.

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Compliance Updates

Romania Bans Celebrities from Gambling Ads

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Celebrities will no longer be able to appear in gambling ads on TV, radio and online, following a decision voted on Wednesday in a public meeting of the National Audiovisual Council of Romania (CAN). The provision is part of a series of amendments that passed the Code of Broadcasting Regulation, the NAC’s secondary legislation.

“It is forbidden to broadcast advertising for gambling featuring public, cultural, scientific, sports or other personalities who, due to their online notoriety, may encourage participation in such games,” says the new Article 110, paragraph 7 of the newly voted Audiovisual Code.

The new provision will become mandatory in a few months, more precisely 90 days after the Audiovisual Code enters into force.

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Several amendments were submitted by institutions or gambling companies in an attempt to stop this provision.

Among the challengers were Winbet, which asked the CNA to allow stars to be used at least in “social responsibility” campaigns. So did the Romanian Football Federation, which proposed that personalities should be allowed to appear in awareness or social responsibility campaigns.

Kaizergaming, the Federation of Gambling Organisers and the Romanian Bureau of Transmedia Audit asked for the deletion of the article.

All amendments were unanimously rejected.

The post Romania Bans Celebrities from Gambling Ads appeared first on European Gaming Industry News.

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Vyking Adopts Oracle HeatWave MySQL & Analytics Cloud

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Vyking, the next-generation iGaming platform provider, has announced a major infrastructure shift to Oracle Cloud Infrastructure (OCI), along with the adoption of Oracle HeatWave MySQL and Oracle Analytics Cloud. This move marks a key milestone in Vyking’s commitment to delivering scalable, resilient and insight-driven platform solutions for modern iGaming operators.

By migrating its platform to OCI, Vyking has eliminated its dependence on co-located or on-premises server infrastructure and unlocked a new level of global performance, flexibility and operational efficiency. As a result, OCI will help Vyking enable its customers to stay ahead in an increasingly competitive and regulated digital landscape.

OCI provides Vyking with a secure, scalable, high-performance and cost-efficient cloud infrastructure built for mission-critical workloads. Compared to other hyperscalers, OCI delivers an average cost savings of up to 50% while offering enterprise-grade SLAs, built-in security and global reach.

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Vyking can now benefit from OCI’s global network of 200+ live and planned cloud regions as well as its sovereign cloud and data residency capabilities that are essential for regulated iGaming markets. Each Oracle Cloud region offers a consistent set of 200+ enterprise-grade cloud and AI services that will enable Vyking to run its application faster, more securely and for less. With OCI, Vyking can perform its critical iGaming operations that require 99.99% uptime, compliance readiness and dynamic scalability across multiple jurisdictions.

Vyking’s adoption of Oracle HeatWave MySQL enables real-time analytics directly within MySQL, reducing the complexity and latency of traditional ETL workflows. The in-memory accelerator delivers industry-leading query performance, while support for AutoML and generative AI empowers operators with next-level data insights and automation.

“With Oracle HeatWave, we can query over 800 million records in just seconds, giving us a significant edge in running real-time analytical queries directly within MySQL. This level of performance enables us to deliver faster insights and smarter automation for our operators, without the complexity of external analytics engines,” said Helmut Kleinhans, Chief Technology Officer at Vyking.

Additionally, Oracle Analytics Cloud brings powerful AI-driven dashboards and predictive tools to the Vyking ecosystem, allowing business users and analysts to explore data intuitively with natural language queries and rich visualisations.

As Vyking continues to evolve, its Oracle powered cloud-native foundation will ensure clients benefit from greater performance, lower TCO and actionable insights—all delivered with enterprise reliability.

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“This move is about more than infrastructure, it’s about unlocking freedom, intelligence, and scale for our operators. Adopting Oracle’s technology allows us to deliver the performance and autonomy today’s iGaming brands need — while laying the foundation for real-time analytics, smarter personalization, and global growth,” said Franz Gerhart, CEO at Vyking.

The post Vyking Adopts Oracle HeatWave MySQL & Analytics Cloud appeared first on European Gaming Industry News.

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