Latest News
BETER and FeedConstruct unite in a major content deal
Provider’s fast betting contests and esports odds are now available to operators powered by cutting-edge data supplier’s platform
BETER, the award-winning provider of betting content and data, has signed a major distribution deal with FeedConstruct, the leading data-providing company for sporting events.
According to the deal, the data provider has integrated BETER’s esports and sports content alongside highly accurate Esports Odds Feed, into its Odds Aggregation Platform.
This integration provides its operator partners with direct and instant access to BETER’s premium product suite including its proprietary ESportsBattle tournaments which offer non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey. ESportsBattle is BETER’s flagship product in its esports offering, with players able to wager on more than 35,000 events per month with up to 50 markets per event with an average operator margin of 7.5%+.
The partnership also covers BETER’s sports content, featuring its world-renowned Setka Cup table tennis tournaments, and the BSKT Cup basketball league, which together host over 11,000 events monthly.
In total, bettors will be able to wager on more than 46,000 of BETER’s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds.
In addition, FeedConstruct has integrated BETER’s Esports Odds Feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.
The FeedConstruct’s Odds Aggregation Platform stands out with its simplicity and efficiency, offering a single access point to odds for operators worldwide. This eliminates the complexities of individual integrations, delivering seamless, and comprehensive coverage. With the addition of BETER’s content, FeedConstruct’s customers will now have access to an even wider choice of data, empowering them with a broader selection of odds.
Gal Ehrlich, CEO of BETER, said: “We built a reputation as an in-demand provider that offers the most engaging fast-paced content in the market via our ESportsBattle and Setka Cup tournaments, which is why tier-one companies such as FeedConstruct partner with us.
“This collaboration will grant all existing FeedConstruct customers instant access to BETER’s fast-paced content without the need for any additional integrations.
“This partnership represents a significant milestone for us. By combining BETER’s cutting-edge content with FeedConstruct’s innovative platform, we provide our mutual clients with the ability to reduce the integration pain of backlogged pipelines with unparalleled and seamless access to a diverse and dynamic betting experience.”
Narek Harutyunyan, CEO at FeedConstruct, added: “It’s a great opportunity to enter into this partnership with BETER, a trusted esports and sports content provider. By leveraging FeedConstruct’s innovative Odds Aggregation Platform, BETER will be able to seamlessly distribute their esports and sports offerings to a wider global audience. This collaboration highlights our strength in delivering cutting-edge, scalable technology that empowers content providers and operators alike. We believe that this partnership will not only enhance BETER’s presence in the industry but also provide greater value to our clients by offering a more diverse and dynamic betting experience across markets worldwide.”
The post BETER and FeedConstruct unite in a major content deal appeared first on European Gaming Industry News.
Africa
BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika
Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.
BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.
The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”
For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”
Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”
BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.
- BetConstruct (official website); https://www.betconstruct.com/ Company reference page for product portfolio and event announcements.
- iGaming Afrika (event information); https://igamingafrika.com/ Confirms dates, location, and exhibitor details for the conference.
- FIFA World Cup 2026 (official site); https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canadamexicousa2026 Authoritative background on the tournament referenced in the supplier’s activation pitch.
The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blokotech
Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams
Second leg of the networking-focused iGaming padel series ran in Malta with SiGMA World; next stop is Miami on 9 June.
Blokotech has completed the Malta stage of the Bloko Padel Tour 2026, the company said on Thursday 30th April 2026. The second leg of the series was held in partnership with SiGMA World and hosted at IK Padel Village.
Blokotech said 35 teams competed across Pro and Beginners categories, following the tour’s opening event in Buenos Aires.
Blokotech Co-Founder and CEO Salvatore Messina said: “The response to the Malta stop has been brilliant. Each stage is gathering more interest as we build towards our Grand Linale in Rome. Once again we set the platform for networking and competition that our players loved. We’d like to thank all partners involved in making Malta a success – roll on Miami!”
In the Pro category, Andrea Zammit and Borja Jimenez won, with Peter Curmi and Salvatore Fasciana finishing second. In the Beginners category, Gabriele Sarti and Marco Pozzoli took first place, followed by Viki Vitanyi and Davide Dorato. Craig Luke was named Best Player and received a signed Francesco Totti shirt.
Blokotech said the next event will take place in Miami on 9 June at Ultra Padel Club, ahead of the Grand Finale in Rome.
- Blokotech; https://blokotech.com/ Company reference for Blokotech and background on its products and leadership.
- SiGMA World; https://sigmagroup.com/ Confirms the event partner and provides context on SiGMA’s industry events platform.
- Malta Gaming Authority (MGA); https://www.mga.org.mt/ Adds regulatory context for Malta as a hub for iGaming businesses mentioned in the event setting.
The post Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia
In an iGaming Real Talk interview in Dubai, the firm says the tool reads player emotion and context to guide operator actions.
SoftConstruct AI has unveiled RecSys, an AI Game Recommendation System, during an exclusive iGaming Real Talk interview recorded at AIBC Eurasia in Dubai on Thursday 30th April.
Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, said RecSys is designed to move beyond traditional recommendation models by interpreting player emotions in real time and accounting for context, with the goal of suggesting “the next best action” for operators. “You can understand your customer’s emotions in real time and suggest the next best action. We are building intelligent systems which can reason and act.”
Khachatryan said SoftConstruct built an AI Center of Excellence by hiring talent from outside the iGaming sector, and described RecSys as part of “production-ready agentic AI” intended to support personalised campaigns and decision automation. Surya Palli, host of iGaming Real Talk, said: “SoftConstruct is essentially building a Netflix-style personalised experience for the iGaming industry, where every player gets a lobby made just for them.”
Responsible gaming was also discussed, with the company claiming AI can detect risky behaviour faster and more consistently than human teams, and recommend timely breaks while balancing player protection with sustainable growth.
Khachatryan also stressed the need for explainable, controlled deployment. “AI should help teams perform five times better rather than replace them… Without proper boundaries, short-term momentum boosts with AI can actually hurt your company in the long term.” The company said operators can manage campaigns, personalisation and risk through chat interfaces, with at least 85% accuracy “from the first interactions,” and directed viewers to the full interview on the iGaming Real Talk YouTube channel.
- SoftConstruct; https://softconstruct.com/ Company background and official information on SoftConstruct and its business units.
- iGaming Real Talk YouTube channel; https://www.youtube.com/ Source location for the full interview referenced in the announcement (editor can add the specific video URL once identified).
- AIBC Eurasia; https://aibc.world/ Event organiser site to corroborate the conference setting and provide context on AIBC Eurasia.
The post SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Africa7 days agoQTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026
-
Alex Malchenko Head of Sales at Evoplay7 days agoEvoplay expands Brazil presence through Oleybet partnership
-
Australia7 days agoIGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria
-
Africa7 days agoGoldenRace brings In-Shop Mobile and virtual sports to iGaming Afrika Summit
-
Betsson4 days agoWhat the Betsson/Inter Milan case reveals about cross-border gambling branding when two restrictive regimes collide
-
Crash Games7 days agoBet on Games launches horror-themed crash title Zombie Rush
-
Balkans4 days agoCT Interactive Expands its Certified Portfolio in Bulgaria
-
CRM7 days agoGR8 Tech updates loyalty, segmentation and churn tools ahead of World Cup traffic



