ATG
ATG® Casino Celebrates €1.4 Million MEGA Jackpot Triumph
Stian Enger, CEO of Casino, EveryMatrix, said: “This headline-making win is the perfect showcase of the power and excitement of our jackpot technology. It shows how JackpotEngine can deliver truly life-changing moments for players, while giving operators flexible, engaging tools that elevate the casino experience.”
Jan Sonnevi, Head of Casino, ATG, added: “This historic jackpot win is a fantastic moment for us and a prime example of the excitement we aim to deliver to our players. Our partnership with EveryMatrix and the technical strength of JackpotEngine were essential to making this record-breaking win possible.”
The post ATG® Casino Celebrates €1.4 Million MEGA Jackpot Triumph appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ATG
ATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix
ATG® Casino has reported a second record-breaking jackpot win in six months after a player in Stockholm, Sweden, won SEK 21m (€2m) from a jackpot powered by EveryMatrix’s EngageSuite. The win was announced on Thursday, June 18th, 2026.
According to the supplier, the jackpot was delivered via EngageSuite Jackpots, which uses in-game widgets to display jackpot values in real time. EveryMatrix said operators can configure up to four jackpots per game without changing base bets, and can use simulation tools to estimate win frequency.
EveryMatrix also cited internal data indicating that players participating in games linked to EngageSuite Jackpots generate 66% more Gross Gaming Revenue (GGR), bets and rounds per user than players on non-linked games. The jackpot product forms part of the broader EngageSuite portfolio, which also includes tournaments, challenges, loyalty mechanics, bonuses and mini games.
ATG Casino previously recorded a €1.4 million MEGA Jackpot win earlier this year through the same product. In May, EveryMatrix extended its partnership with ATG® Casino, with the operator going live with Fantasma Games content, which can be linked to one or multiple independent jackpots via EveryMatrix’s aggregation platform.
Stian Enger, Head of Casino, EveryMatrix, said: “Seeing another multi-million jackpot winner at ATG® Casino so soon after the previous milestone win shows the sustained value EngageSuite Jackpots brings to operators and players.
“Moments like these create genuine excitement for players while giving operators the flexibility to build engaging jackpot experiences across their casino content.”
Jan Sonnevi, Head of Casino, ATG, added: “Awarding another significant jackpot prize is fantastic news for both our players and our casino. The combination of EveryMatrix’s content and engagement solutions continues to deliver memorable moments, and this latest win is another example of how our partnership enables us to provide unique entertainment to our Swedish customers.”
The post ATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ATG
World Cup Fever is Rising – ATG is Consolidating its Offering in the New World Cup Arena
The World Cup is the world’s biggest sporting event and as the market leader in football betting in Sweden, ATG has launched a comprehensive initiative ahead of this summer’s championship with a focus on experience, content and playing value. At the center is the new World Cup Arena – a dedicated hub where everything related to the championship is gathered. At the same time, ATG is launching new commercials within the established concept Kom in i matchen.
“As the largest player in football betting, we have both a responsibility and an opportunity to really make a difference for our customers. With VM-Arena, we collect all World Cup content in one place and combine it with really sharp offers. We are committed to becoming the obvious first choice for anyone who wants to add extra excitement to the matches during this summer’s football festival,” said John F. Andersson, head of sports betting at ATG.
In the World Cup Arena, customers have access to odds, statistics, betting tips and moving content, along with enhanced offers that run throughout the tournament.
The World Cup offer includes:
• Increased refund on selected odds – means that a larger proportion of the stakes go back to the players, which increases the value of the game.
• 2UP – early payout – the bet is paid out as a win as soon as the team is leading by two goals, regardless of how the match later ends.
• Substitute – means that bets placed on a starting player are automatically transferred to the player who replaces them when a substitution is made.
• Packaged Bet Builders and special bets – pre-composed bets where several match events are combined in the same game, with extra focus on Sweden’s matches.
• Recurring odds boosts – continuous offers with extra sharp odds on selected games throughout the World Cup.
In connection with the World Cup, ATG is also launching a series of new films within the established concept of Enter the Match.
“Many people associate ATG with trotting and galloping, but we are also the largest in sports betting in Sweden – betting on football, hockey and over 50 other sports. With the new campaign, we want to strengthen our position in sports in general and football in particular by getting close to the supporters who live with their team far beyond the stadium and the match itself,” said Mikael Gustafsson, Marketing Manager Sports at ATG.
The post World Cup Fever is Rising – ATG is Consolidating its Offering in the New World Cup Arena appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AB Trav och Galopp
AB Trav och Galopp Appoints Anna Romboli as New CEO
The board of directors of AB Trav och Galopp (ATG) has appointed Anna Romboli as their new CEO. Anna Romboli will take up the position in December 2026.
Anna Romboli most recently came from the role of business area manager for Svenska Spel Tur. She has previously held senior positions at, among others, game developer NetEnt and design and innovation agency Veryday.
“I am very happy and proud to be entrusted with leading ATG. It is a company with a strong history, many committed employees and a special significance for the Swedish horse industry. I look forward to continuing to develop the offering to our 1.4 million customers together with the employees and building on what makes ATG unique,” said Anna Romboli.
ATG is owned by Svensk Travsport and Svensk Galopp and is today the largest gaming company in the Swedish license market. Through its operations, ATG contributes significant funds to Swedish trotting and galloping sports every year, which also strengthens the Swedish horse industry in general.
“Anna has extensive experience in the gaming industry and has shown over many years that she can develop both businesses and people. She is a leader who combines business acumen with great commitment and customer focus. The board is very pleased that she has accepted the assignment as CEO of ATG,” said Peter Norman, Chairman of the Board of ATG.
Jörgen Forsberg will continue as acting CEO of ATG until Anna Romboli takes office in December.
The post AB Trav och Galopp Appoints Anna Romboli as New CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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