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Compliance Updates

VNLOK Report: Over 95% of Gambling Ads on Meta Platforms are from Illegal Providers

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Illegal gambling providers continue to reach Dutch consumers on a large scale via Meta platforms. An analysis by VNLOK’s Ads Library for October, November and December 2025 shows that in each month, more than 95% of the gambling promotions found—both Facebook pages and advertisements—come from illegal providers. At the same time, only a small portion is removed by Meta, which calls for faster and more robust measures.

Illegal gambling advertisements are widely visible

Recent analyses show that illegal gambling advertising via meta-platforms remains widely visible to Dutch consumers. Of the Facebook pages and gambling ads promoting gambling, over 95% originated from illegal gambling providers in all three months.

Fast rotation with a wide reach

It’s striking that ads from illegal providers are rolled out and replaced at breakneck speed: on average, they were visible for one and a half days in October (79% for less than a day), two days in November (69% for less than a day), and two days in December, with 87% of illegal ads being visible for less than a day. Illegal gambling ads also have a wide reach, peaking at 50 million impressions in November.

Enforcement is lagging behind

The regulated Dutch gambling market is designed to protect consumers through strict duty of care, affordability guarantees and advertising regulations. Illegal providers fall outside this system, yet still manage to reach Dutch target groups on a large scale through social advertising. The share of illegal ads removed by Meta remains limited: 3% in October, 5.2% in November and 4.7% in December.

“These figures are alarming. The enormous flood of illegal gambling advertisements on Meta platforms undermines player protection and also erodes trust in the legal market. This problem is unfortunately growing. The promotion of illegal gambling websites on social media is expanding from social advertising to social content. Meta and other platforms are being flooded with viral videos featuring the brands of illegal gambling websites. This content is attracting targeted minors and young adults to illegal gambling offerings, where the risk of gambling harm is very high,” Björn Fuchs, Chairman of VNLOK.

Call from VNLOK

The findings show that the current approach by platforms and regulators is insufficiently aligned with the scale and speed of illegal gambling advertising on social media. To better protect consumers and safeguard the regulated system, additional and targeted actions are necessary:

Meta must strengthen proactive detection, advertiser verification, and rapid takedown processes for illegal gambling promotions targeting the Netherlands.

The Netherlands Gambling Authority must take even more enforcement action, within existing legal frameworks, against marketing companies and platforms that facilitate advertisements and/or content that direct Dutch consumers to illegal gambling websites.

The visibility and attractiveness of legal online gambling are crucial to prevent even more Dutch players from turning to illegal providers. Policymakers and regulators must ensure that additional rules and restrictions for legal providers do not compromise the visibility and attractiveness of legal online gambling. This will lead to a decrease in the net protection of Dutch consumers. A sufficiently visible and attractive legal offering is crucial to prevent even more Dutch players from turning to illegal providers.

The post VNLOK Report: Over 95% of Gambling Ads on Meta Platforms are from Illegal Providers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances

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Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.

The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.

According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.

To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.

The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.

Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”

In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.

Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.

Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.

In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.

The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Allaster Gair

97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators

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In a clarion call for the Gambling Commission and Licensing Authorities, including local police forces, to be more vigilant in their approach to illegal gambling, 97% of respondents to the latest Bacta Pulse survey confirmed they would back stronger enforcement of the law.

As the statutory regulator the Gambling Commission leads on intelligence-led investigations and possess powers to initiate criminal investigations into illegal land-based activity. To combat what is recognised as constituting a growing problem, the Gambling Commission was allocated an additional £26 million in funding over three years starting in 2026 in order to strengthen enforcement against illegal operators.

Updating the current state of play Bacta President Joseph Cullis said: “In England and Wales, local authorities are responsible for licensing premises and, alongside police, are expected to take enforcement actions including raids and shutdowns against illegal gambling operating within their specific area, seizing equipment and prosecuting operators. It’s a multi-agency approach which also includes HMRC in order to tackle tax evasion.”

He added: “While the Gambling Commission has historically focused on the online sector, concerns regarding land-based illegal activity, including unlicensed gaming machines in pubs, members clubs and cafes remain. These illegal operators ‘steal’ discretionary spend from Bacta members and provide none of the player protection safeguards that are so important in the regulated market. Illegal gambling remains a key issue of concern for Bacta members and it is a topic that is permanently on our agenda in discussions with colleagues at UKGC.”

The rigid and outdated regulations governing the siting and mix of machines is having a profound impact on investment. According to the Pulse Survey 87% of respondents said that greater machine flexibility would encourage them to invest in their venues. With the remaining 13% saying the question was not applicable the figure jumps to 100% – the first Pulse question to attract a unanimous response.

In what has become something of a recurring theme the Bacta Pulse survey has again revealed what members believe to be a serious lack of knowledge concerning the industry.

Joining MPs and Councillors, both of which were identified in previous surveys, are Local Authority Licensing Officers with 93% of respondents saying this important group “do not know the industry well.”

Explaining how the findings will impact and inform Bacta’s engagement with policy makers, Director of Communications Allaster Gair said: “The results are invaluable in shaping the conversations that we have on a daily basis with external stakeholders and I am grateful for every Bacta member who has participated. Illegal gambling is of huge importance both to our members, to players and to HMRC. The 80/20 rule is outdated and is having adverse consequences for the industry supply chain. Getting closer to Licensing Officers is an area that we are addressing and will continue to address using the opportunity provided by events such as EAG Expo, the SR Exchange and via the offices of Bacta’s MSOs.”

The post 97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA

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Endorphina Limited has been granted a Gaming-Related Vendor License (Tier II) by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA), positioning the supplier to operate in the country’s newly regulated commercial gaming market.

The company said it is among the early licensed entities in the UAE. It added that the license is granted subject to ongoing compliance with GCGRA regulations, conditions, and directives.

Džangar Jesenov, Head of Compliance at Endorphina, said:

“Over the past years, Endorphina has grown into a truly reputable, internationally recognized supplier, following a principle of gradual and sustainable development. Today, in terms of the number of jurisdictions where we are authorized to operate, we are proud to be ranked among the Тop providers worldwide. Receiving this license in the early stages of the UAE’s regulated gaming market is both an honor and a responsibility. We are excited to contribute to shaping a sustainable and innovative industry under the guidance of the GCGRA.”

Endorphina said the UAE approval supports its broader strategy of expanding across regulated markets.

The post Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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