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ALL THE ACTION, ALL THE DATES, POKERSTARS OPEN PHILADELPHIA SCHEDULE RELEASED
PokerStars has announced the full schedule for PokerStars Open Philadelphia, with an eight-day long live poker festival taking place at Live! Casino & Hotel Philadelphia, headlined by a $500,000 guaranteed Main Event running March 16 – 23, 2026.
Players will be able to qualify online via PokerStars, from just $10 starting January 20, with satellites offering pathways into the $1,100 Main Event and other headline tournaments. Online satellites are available to eligible players in Pennsylvania, New Jersey, Michigan, and Ontario.
Following the huge success of last year’s event, which more than doubled its guarantee, PokerStars Open Philadelphia 2026 will feature seven trophy events, exclusive merchandise giveaways, and appearances from PokerStars ambassadors Joe Stapleton, Arlie Shaban and Jen Shahade.
The 2025 Main Event attracted 1,154 entries, generating a massive $1,107,840 prize pool, firmly establishing Philadelphia as a must-stop destination on the PokerStars Open calendar.
The headline $1,100 buy-in Main Event will feature four starting flights, giving players multiple opportunities to build a stack and compete for a share of one of the largest prize pools in the region this spring.
“PokerStars Open Philadelphia has quickly established itself as one of the most exciting live stops on our North American calendar,” said RJ Peterson, Senior Director of Marketing, PokerStars. “After seeing the Main Event more than double its guarantee last year, we’re proud to return to Live! Casino & Hotel Philadelphia with bigger momentum and multiple ways for players to qualify and compete. Philly has proven it’s a fantastic poker city, and we’re excited to bring the Open back in March.”
POKERSTARS OPEN PHILADELPHIA – KEY EVENTS
- $1,100 Main Event – March 18 – 22 – $500,000 guarantee (four starting flights)
- Women’s Event – March 20 – $10,000 guarantee
- PokerStars Cup – March 22 – $40,000 guarantee
- Seven trophy events in total across the full schedule
In addition to the core festival, PokerStars and Live! Poker sister brands in Philadelphia and Maryland are teaming up to deliver a special edition satellite event on Monday, March 23rd at Live! Philadelphia, sending players to the Live! Poker Classic Main Event in Maryland (March 26-30). PokerStars is adding twenty seats to the $220 buy-in satellite tournament, valued at $22,000, creating a tremendous opportunity for players to qualify for the $1,100 Live! Poker Classic Main Event in Maryland from Philadelphia while strengthening the growing partnership between PokerStars and Live! Poker brands.
Anne Tran, Director of Poker Operations at Live! Casino & Hotel Philadelphia, said “Live! Casino and Hotel is excited to reconnect with PokerStars and create unforgettable memories with our players as this unique tournament returns to the vibrant atmosphere of the Live! Poker Room,” said Anne Tran, Director of Poker Operations at Live! Casino & Hotel Philadelphia. “The cards are ready, the tables are set, and the excitement is palpable. Welcome back to where the real magic happens!”
With major guarantees, a proven track record of smashing expectations, and a packed schedule both on and off the felt, PokerStars Open Philadelphia 2026 promises to be one of the standout live poker events of the spring.
The post ALL THE ACTION, ALL THE DATES, POKERSTARS OPEN PHILADELPHIA SCHEDULE RELEASED appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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