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SavageTech launches SKINS to power up igaming brands’ sponsorship deals
SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.
SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.
Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.
SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.
SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.
Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.
Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.
“Imagine your audience playing as real football stars or beloved characters. Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.
“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.
“SavageTech has been built to tackle a growing problem facing many igaming companies in that Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”
The post SavageTech launches SKINS to power up igaming brands’ sponsorship deals appeared first on European Gaming Industry News.
To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.
The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.
The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.
“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.
The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.
Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.
Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.
The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.
It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.
The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.
Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.
Regulatory Priorities 2026
Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.
The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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