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SIS partners with leading operator 888AFRICA to provide live numbers draws

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Regional reach increases through bespoke iframe with Bitville Gaming

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has partnered with 888AFRICA to provide its comprehensive numbers offering to the operator.

The integration with 888AFRICA, facilitated by a region-specific iframe developed alongside Bitville Gaming, will see the operator gain access to the full suite of over 200,000 live draws. These include the original 49’s live draw, 39’s and Fast 15’s.

The content is presented through a clean, attractive, and engaging front end to maximise the player experience. The launch will significantly enhance the reach of SIS across Africa, where the live numbers draw product suite has already enjoyed great success.

Operating for over 27 years, the SIS- owned 49’s is the original live draw and brings credibility and integrity to fixed-odds numbers betting. To complement this, 39’s and Fast 15’s offer high-frequency events that run every three minutes while maintaining healthy margins for operators.

Launched in 2022, 888AFRICA licences 888 Holdings’ world-class betting and gaming brands across Africa’s regulated online markets. Currently live in Kenya, Tanzania, Mozambique and Zambia through 888bet, the operator offers a unique betting experience with relevant products and features which will now include live draw offerings which have proven to be popular with audiences.

Joe Andrews, Head of Sales Africa at SIS, said: “The appetite for live numbers draws in Africa has grown rapidly and partnering with 888AFRICA will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators.”

Ian Marmion, Chief Operating Officer at 888AFRICA said: “Our ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa and I am sure our audiences will welcome this enhancement to our offering.”

Andrew von Hoesslin, Chief Executive at Bitville Gaming, said: “The aim of our agreement with SIS was to provide a bigger operator network for its content and we are seeing this happen first-hand. We are sure that 888AFRICA and its players will be delighted with the influx of additional wagering opportunities.”

The post SIS partners with leading operator 888AFRICA to provide live numbers draws appeared first on European Gaming Industry News.

Africa

Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins

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This February, SpringbokCasino.co.za redefines the season of love with ‘Whalentines Month’, a unique feature inspired by the majestic whales visiting South Africa’s coast. The campaign celebrates love as a patient, enduring, and natural force.

Players are welcomed with 25 FREE SPINS on the popular slot Buffalo Mania: Thunder Springs.

“February is usually dressed in red — roses, ribbons, and familiar love stories that come and go as quickly as they arrive,” says Daniel Van Wyke, Casino Manager. “But along South Africa’s coastline, love follows a slower rhythm. Whalentines Month honors that deeper connection.”

The feature explores the ocean’s gentle giants:

  • Gentle Giants of Love: Highlights whales’ profound social bonds and family loyalty.
  • A Romantic Sanctuary: Showcases why South Africa’s waters are a chosen haven for whale courtship.
  • Oceanic Love Songs: Reflects on the whales’ haunting, far-traveling serenades.
  • Motherhood Depths: Reveals the ultimate devotion between whale mothers and calves.
  • Celebrating Right: Encourages embracing patience, care, and nature’s timeless love stories.

Whalentines Month invites everyone to discover love in its most powerful, natural form. Visit Springbok Casino to claim your free spins and experience a love story written in the waves.

FEBRUARY FREE SPINS

25 Free Spins in February on Buffalo Mania: Thunder Springs (no deposit required)

Coupon Code: WHALENTINE26

The post Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming

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Sun International CEO Ulrik Bengtsson has announced the appointment of Mark Sergeant as chief operating officer: gaming, responsible for land-based revenue across the group.

Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.

As the group managing director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.

Sun International said the appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale.

Bengtsson said: “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”

“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”

The post Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AFCON 2025

AFCON’s month of football did not lift iGaming demand — Blask data analysis

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AFCON 2025 ran from 21 December to 18 January, packing 52 matches across 19 matchdays. Given that schedule and the heavy interest in favourites such as Senegal, Morocco, Nigeria and Egypt, many expected a measurable boost in online gambling activity. However, Blask data shows the tournament produced only occasional deviations from normal patterns — even in the nations with teams that reached the final stages.

Key findings from Blask data

  • No broad uplift: Overall iGaming demand did not climb consistently across markets during AFCON.
  • Weekly rhythm dominated: The Blask Index largely followed pre-existing weekly patterns; matchday timings rarely overrode those cycles.
  • Host-country anomaly: Morocco — with more viewer-friendly kick-offs (five of seven on Sundays or Friday evenings) — recorded the largest single day-to-day Blask Index move (26 December, Morocco vs Mali at 21:00 local).
  • Vertical competition mattered: Live-match excitement often drew attention away from casino play rather than increasing it. Hourly Blask Index figures frequently fell or stayed flat during national-team matches.
  • Market-share stability: Dominant brands (usually 1–4 operators) retained their daily shares; AFCON did not reshuffle leaders in most markets.

Why AFCON didn’t create a sustained iGaming spike

  1. Calendar beats event noise. Daily and weekly user habits — workweek rhythms, prime-time viewing slots and local schedules — remained the strongest determinants of iGaming demand.
  2. Attention is finite. While live betting benefits from matchday attention, casino verticals compete for the same user time. In practice, watching matches often reduced casino activity.
  3. Operator strategy limits volatility. In markets controlled by a few large operators, firms manage audience attention by shifting promotions across verticals rather than expanding overall demand. That keeps market shares relatively steady.

Notable exception: Nigeria’s operator flip-flop

Nigeria bucked the broader trend: two brands controlling 70%+ of audience attention exchanged top positions frequently. Bet9ja was the 2025 leader overall, but SportyBet overtook it on most AFCON days, including all Nigeria team matchdays — showing how high-profile tournaments can temporarily reorder leaderboards where competition is extremely concentrated.

What this means for operators and marketers

  • Promotions should be tactical, not assuming scale. Expect matchday windows to deliver spikes in live-bet engagement but not necessarily a net rise across iGaming.
  • Vertical-specific offers perform better. Tailor live-betting promos during matches and protect casino revenues with off-peak incentives.
  • Local kick-off times matter. Host nations or markets with viewer-friendly schedules can see stronger short-term lifts — use that to time campaigns.

Conclusion

AFCON 2025 drew continent-wide interest, but Blask’s daily and hourly data indicate no broad, sustained iGaming uplift. Instead, the tournament rearranged attention — boosting live-bet engagement at times while leaving overall demand on its usual calendar-driven trajectory. For operators, the insight is clear: the calendar is king, and major sporting events tend to redistribute, not expand, iGaming activity.

The post AFCON’s month of football did not lift iGaming demand — Blask data analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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