Online casino and iGaming developer MadMen is marking its 10th anniversary this year, reflecting a decade of technology work for operators in regulated and emerging markets.

Founded in 2016, MadMen said it began in B2C before moving to a B2B model. The company now provides front-end and back-end development for iGaming operators, spanning brand launches, platform integrations, market expansions, and bespoke product work.

MadMen said it works with established operators, challenger brands, and land-based casinos moving online, and highlighted supplier relationships including its Official Gold Partner status with EveryMatrix (2022) and a partnership with Omega Systems (2024).

Since its first major B2B project in 2021, the company said it has delivered more than 35 custom solutions for operators worldwide and launched its first US sweepstakes project in 2025.

Commenting on the milestone, Michel Groenendijk, co-founder of MadMen, said: “We’ve been fortunate to spend the last decade working in an industry that has changed significantly in a relatively short space of time.

“Since we started, we’ve seen major regulatory developments across multiple markets, the growth of cryptocurrency, the emergence of sweepstakes models, and, more recently, the rapid rise of artificial intelligence. At the same time, operators have become increasingly focused on specific audiences and territories.

“Launching and growing an iGaming business today involves far more than developing a website. Payment integrations, compliance requirements, supplier relationships, and platform infrastructure all need to work together seamlessly, and our role is to help operators navigate that complexity. It’s a common misconception that once you have a fully functioning product, success is guaranteed, but in reality, the tech side is only one part of the equation. A deep understanding of the industry, proper relationships with suppliers, and years of experience are all essential for achieving success, which is why clients choose to work with a business like ours.

“Looking ahead, we see significant opportunities in areas such as AI-driven development, testing, and player engagement. Our focus will remain on helping operators adapt to new technologies and market requirements while bringing ambitious projects to market practically and sustainably.

“By embedding AI into our delivery and product development processes, we can significantly reduce the time required to deliver solutions for both new and existing clients, allowing us to take on more projects of a larger size, as well as spend more time allowing our expert team to experiment with new features.

“It’s worth noting that whilst AI has its place within the company, there’s still plenty that it’s not able to automate. This is where our experience shines, managing different pipelines across different teams to keep everything aligned and integrated into the final product.

“We’re grateful to our team and clients who have been part of our journey over the last ten years.”

The post MadMen marks 10 years as iGaming development supplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

The AI BI module not only tracks KPIs such as GGR, unique players, active players, average bet sum, average withdrawal sum, average FD sum, profitability, CPR, and others, but filters and presents them for the chosen period and the particular project. All the data are displayed in convenient and clear tables and diagrams and can be exported as CSV and XLS files for convenience.

Users can segment players and apply bulk actions, depending on whether they need to be encouraged with a bonus or blocked due to risky behavior. Additionally, the module can filter players by affiliate partner ID to see which partner sent them. 

Payments always present complex issues. Slotegrator’s Moneygrator simplifies payments by providing a unified infrastructure for managing payment providers in different GEOs. 

But the Moneygrator AI bot takes the service to a new level. 

The Moneygrator AI Bot automatically processes up to 80% of standard requests that previously required the involvement of an account manager. Instead of studying documentation or waiting for a response, teams receive structured data in minutes, significantly accelerating time-to-market.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

When everyone has access to AI, the future belongs to those who use it strategically. Slotegrator’s updated platform has a suite of AI-powered tools that do the heavy lifting so clients can focus on strategy and business development. 

Suppliers are racing to incorporate AI features. Instead of just keeping up with the hype, Slotegrator updated its platform with a suite of AI tools that help its clients by doing most of the heavy lifting and handling tasks that require large amounts of processing power. The company’s platform software now features AI tools for fighting fraud, analyzing essential business data, and reducing payment friction.

Fraud is a major concern for online casino operators, particularly when it comes to bonus abuse. 

Bonus abusers are constantly developing new techniques and tactics to defraud casinos — even more so now that they have access to AI tools. Good deepfakes can potentially even pass liveness checks, and synthetic IDs (fake IDs made of real parts) are difficult to spot. 

Slotegrator’s Anti-fraud module has an AI assistant to help operators combat fraud. The assistant provides summaries of real-time situations with just the touch of a button. Operators choose from one of three preset questions: 1. What is the overall risk situation? 2. Which risk categories are currently the most critical? And 3. What should be prioritized right now?

When they choose one of them, the assistant automatically analyzes the relevant data, yields structured conclusions, and makes recommendations for next steps. After you’ve made a selection, the AI assistant instantly processes dashboard metrics and provides a brief summary. The assistant works at both the project and individual level.

“As artificial intelligence becomes commonplace, the companies that integrate AI into core aspects of their business will be the ones that get ahead,” explains Slotegrator COO Olga Ivanchik. “AI is capable of more than automation. Incorporating AI at a strategic level, making it a core part of the business architecture, is the only way to stay competitive in the long run.”

Slotegrator’s platform also has an AI business intelligence module. 

The post Slotegrator using AI tools to fight fraud, analyze performance, and smooth payments appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.