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Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer

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Optimove, the #1 CRM Marketing Platform for iGaming and Sports Betting, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each player. This innovative solution automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.   

OptiPromo empowers marketers to implement personalized strategies that resonate with their audiences, ensuring that every promotional effort is both effective and efficient. By streamlining the promotion process and enhancing customer interactions, OptiPromo positions brands to thrive in an increasingly competitive marketplace.  

Key Features of OptiPromo:   

  • Dynamic CRM-Powered Promotions: OptiPromo highlights the crucial role promotions play in leveraging CRM data to optimize spending. Marketers can choose different rewards based on customer tiers, calculate rewards as a percentage of a customer’s average transaction amount, or tailor promotions based on the customer’s favorite product, enhancing the relevance and effectiveness of each promotion.   
  • Dynamic CRM-Powered Rewards: Utilizing Optimove’s extensive data capabilities, OptiPromo powers dynamic bonus calculations that evolve with a customer’s behavior, such as deposits, bets, and losses in iGaming, and discounts and incentives in retail and direct-to-consumer marketing. This automation eliminates manual calculations, delivering personalized incentives that foster engagement and loyalty.   
  • Streamlined Promotion Management: Marketers can manage all promotions within a single interface, freeing up time for strategic initiatives by eliminating cumbersome manual processes.   
  • Optimized Budget Allocation: By aligning rewards with customer value, OptiPromo helps reduce unnecessary overspending on rewards, maximizing profitability and driving generosity/promotion optimization.   

Real-Time, Immersive Experiences Supercharge Engagement    

OptiPromo not only delivers dynamic, CRM-powered bonuses tailored to each customer’s behavior but also ensures every dollar spent is optimized. This solution, combined with Optimove’s AI-Orchestrated Gamification announced in August 2024, enables marketers to create real-time, immersive experiences that significantly enhance customer engagement and loyalty.   

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“Until now, marketers have lacked the powerful capabilities to deliver truly personalized promotions at scale and using holistic CRM data,” says Pini Yakuel, CEO of Optimove.”With OptiPromo, brands can automate the calculation of dynamic rewards and leverage comprehensive CRM data to tailor promotions to each customer’s unique journey. This not only enhances customer engagement but also allows marketers to optimize their promotional spending, transforming how they connect with their audiences.” 

Optimove is attending and exhibiting at the Global Gaming Expo in Las Vegas from October 8-10 at booth #2630.  

Conferences in Europe

Gaming in Spain Conference announces agenda

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The Gaming in Spain Conference, which will take place June 26 at Auditorio ECIJA in Madrid, has announced its initial agenda.

A select number of confirmed conference sessions are listed below. A more comprehensive agenda is available here: https://www.gaminginspain.com/agenda2025

 

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Gaming in Spain Conference – Preliminary agenda

(Please note that all session titles are provisional.)

Algorithms, advertising & deposit limits: Outlines and obligations
Mikel Arana, Director General, DGOJ

Regulatory update
Xavi Muñoz, Partner, ECIJA Law Firm

The Spanish iGaming market in numbers: Increasing black-market popularity?
Josh Hodgson, COO, H2 Gambling Capital

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Regulatory burdens and licensed market sustainability
Jorge Hinojosa, Director General, Jdigital; Ester Martin-Ortega, Head of Public Affairs and Sustainability, Flutter Entertainment; Camille Gonzálvez, Gaming Lawyer, ECIJA

The Brazilian market: A regulatory update
Matheus Puppe, Partner, ECIJA Brazil

The state of play in promising LatAm markets (panel)
Eduardo Benavides, Managing Partner, ECIJA Peru; Matheus Puppe, Partner, ECIJA Brazil; Polibio Velenzuela, Partner, ECIJA Dominican Republic

For additional sessions, click here: https://www.gaminginspain.com/agenda2025

Willem van Oort, Founder of Gaming in Spain, commented: “This year, we have decided to look a bit beyond Spain’s borders – at the opportunities offered by Latin America’s booming and increasingly regulated markets. I am, of course, very proud to welcome several local experts to our event who can tell us more about these opportunities. Even so, Spain remains the focal point of our event. The Spanish government’s efforts to turn gambling primarily into a public health issue ensures that there will be plenty to discuss this year.”

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Breakout sessions, workshops, networking & more

In addition to our main program, the Gaming in Spain Conference also features several highly practical breakout sessions, as well as three certificate-granting workshops on internal audits and the EU’s AI Act, GDPR website checks, and establishing a learning culture in your organization.

The workshops will take place on June 25 – the day prior to the main event – and are free to attend for paying GiS Conference attendees.

Furthermore, the Gaming in Spain Conference offers plenty of networking opportunities during coffee breaks, lunch, and networking drinks.

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Finally, all Gaming in Spain Conference attendees are cordially invited to attend the Jdigital Awards ceremony on June 26. The Jdigital Awards honor outstanding contributions to the improvement of Spain’s regulated online gambling sector.

Further details will be made available after registering for the Conference.

The post Gaming in Spain Conference announces agenda appeared first on European Gaming Industry News.

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BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION

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BETBY, an industry-leading sports betting supplier, has announced a new long-term partnership with Elantil, an emerging and innovative B2B iGaming platform that acts as a marketplace for casino and sportsbook content providers. This collaboration aligns with BETBY’s strategy to broaden its global distribution network, making its sportsbook solution more accessible to a wider range of operators.

As part of the agreement, BETBY’s award-winning sportsbook solution — including its proprietary esports feed Betby.Games, advanced trading, and risk management services — will be integrated into Elantil’s platform. Operators on Elantil’s marketplace will be able to seamlessly integrate BETBY’s offering, while also benefiting from its AI-powered sportsbook tools developed by BETBY’s AI Labs, enabling a highly flexible, personalised, and data-driven betting experience.

Known for its modular, customisable, and scalable infrastructure, Elantil will now enhance its marketplace portfolio with over 400,000 events, 8,000+ markets, 125+ sports, and 50+ esports titles powered by BETBY, providing operators with a robust, turnkey sports betting solution.

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BETBY’s sportsbook content is now live and available to all operators on Elantil’s platform via a streamlined one-click integration. Each operator can contract directly with BETBY to manage commercial terms and gain direct access to its technology, increasing efficiency.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are thrilled to join forces with Elantil, a forward-thinking platform that opens new doors for us to reach a broader set of operators. This collaboration ensures that more brands can tap into our powerful sportsbook solution and deliver a best-in-class betting experience to their audiences.”

John Debono, Chief Technical Officer at Elantil, added: “Having BETBY join our marketplace significantly strengthens our sports betting offer. Their depth of content, technological reliability, and focus on innovation perfectly match our vision to build a flexible and high-quality ecosystem for iGaming operators. This collaboration not only enhances our platform’s capabilities but also exemplifies our commitment to integrating top-tier solutions that empower operators to deliver exceptional experiences to their users. By aligning with partners who share our dedication to innovation and excellence, we continue to redefine what’s possible in the iGaming industry.”

The post BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION appeared first on European Gaming Industry News.

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RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees

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RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees and a BMM Innovation Group (BIG) company, is pleased to expand training offerings to include new sports betting courses. The new courses highlight the fundamentals of sports betting, the legal landscape, ethics and marketing, and responsible gaming practices.

Wendy Anderson, CEO of RG24seven Virtual Training, said, “We all play a part in upholding the reputation and credibility of our industry. We brought together top experts in the industry to create these courses and ensure that gaming employees are fully informed about all aspects of working in and around sports betting.”

Victoria Reed, CEO of Better Change and Strategic Advisor for RG24seven, added, “We also want to provide gaming employees with as much information as possible about the variables that influence the sports betting industry, such as the laws, its reputation, and why it’s important that we remain as ethical as possible. We hope learners will gain a strong working knowledge of sports betting, as well as understand the significance of the regulations, integrity in sports, and responsible gaming.”

Anderson concluded, “Sports betting is meant to be fun, and it’s even more so when you fully understand not only the terminology but also how you can protect both yourself and your customers from gambling harm. We welcome gaming company executives, managers, and other representatives to request organization-wide access to our new training.”

The post RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees appeared first on Gaming and Gambling Industry in the Americas.

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