Latest News
Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer
Optimove, the #1 CRM Marketing Platform for iGaming and Sports Betting, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each player. This innovative solution automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.
OptiPromo empowers marketers to implement personalized strategies that resonate with their audiences, ensuring that every promotional effort is both effective and efficient. By streamlining the promotion process and enhancing customer interactions, OptiPromo positions brands to thrive in an increasingly competitive marketplace.
Key Features of OptiPromo:
- Dynamic CRM-Powered Promotions: OptiPromo highlights the crucial role promotions play in leveraging CRM data to optimize spending. Marketers can choose different rewards based on customer tiers, calculate rewards as a percentage of a customer’s average transaction amount, or tailor promotions based on the customer’s favorite product, enhancing the relevance and effectiveness of each promotion.
- Dynamic CRM-Powered Rewards: Utilizing Optimove’s extensive data capabilities, OptiPromo powers dynamic bonus calculations that evolve with a customer’s behavior, such as deposits, bets, and losses in iGaming, and discounts and incentives in retail and direct-to-consumer marketing. This automation eliminates manual calculations, delivering personalized incentives that foster engagement and loyalty.
- Streamlined Promotion Management: Marketers can manage all promotions within a single interface, freeing up time for strategic initiatives by eliminating cumbersome manual processes.
- Optimized Budget Allocation: By aligning rewards with customer value, OptiPromo helps reduce unnecessary overspending on rewards, maximizing profitability and driving generosity/promotion optimization.
Real-Time, Immersive Experiences Supercharge Engagement
OptiPromo not only delivers dynamic, CRM-powered bonuses tailored to each customer’s behavior but also ensures every dollar spent is optimized. This solution, combined with Optimove’s AI-Orchestrated Gamification announced in August 2024, enables marketers to create real-time, immersive experiences that significantly enhance customer engagement and loyalty.
“Until now, marketers have lacked the powerful capabilities to deliver truly personalized promotions at scale and using holistic CRM data,” says Pini Yakuel, CEO of Optimove.”With OptiPromo, brands can automate the calculation of dynamic rewards and leverage comprehensive CRM data to tailor promotions to each customer’s unique journey. This not only enhances customer engagement but also allows marketers to optimize their promotional spending, transforming how they connect with their audiences.”
Optimove is attending and exhibiting at the Global Gaming Expo in Las Vegas from October 8-10 at booth #2630.
Latest News
N1 Traffic Cups: The Year of Traffic Tournaments Starts soon
N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.
The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.
The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.
Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”
To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/
N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.
The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
N1 Traffic Cups: The Year of Traffic Tournaments Starts soon
N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.
This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.
SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.
Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”
We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.
To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/
Why N1 Partners?
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models
Be number one with N1!
The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Americas iGaming & Sports Betting News.
Latest News
N1 Traffic Cups: The Year of Traffic Tournaments Starts soon
N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.
This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.
SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.
Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”
We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.
To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/
Why N1 Partners?
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models
Be number one with N1!
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