Irish bookmaker Fitzwilliam Sports has teamed up with EveryMatrix to introduce a complete turnkey sports and casino operation for its mass market offering, FitzBet, now live online for the first time in the UK and Ireland.

FitzBet, operated by well-known Irish racehorse owner Paul Byrne, has moved to online betting for the first time, while improving its established telebetting service using EveryMatrix’s full technology stack.

The shift allows the private high-net-worth bookmaker, recognized for exceptional in-house customer service, to connect with its customers in both the UK and Ireland via a compliant and scalable framework.

EveryMatrix has provided its comprehensive turnkey solutions to the brand, featuring its own player account management, payment, bonusing, and affiliate platforms, as well as extensive operational assistance through its internally managed services.

The tier-1 provider has rolled out several UK betting and iGaming brands in recent months, driven by its turnkey technology and strengthened by its acquisition of FSB Technology in 2024 and the introduction of its own horse racing product in 2025.

Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix, said: “It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”

Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”

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EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.

EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.

The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.

The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.

An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.

Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.

“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”

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