SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.

BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.

EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of games in the US – another significant milestone for the industry’s fastest growing technology and games provider.

BetPARX’s aggregated content is further enhanced with EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.

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SlotMatrix will become the US operator’s leading iGaming content aggregator and expand its reach to a further two states, Pennsylvania and Michigan, in the first quarter of this year.

SlotMatrix is the iGaming industry’s largest casino aggregator with more than 300 studio partners and 33,000 games.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.

“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”

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John Dixon, COO, betPARX, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”

BetMGM and Rush Street Interactive (RSI) are live with EveryMatrix exclusive casino content in West Virginia further extending the technology and games supplier’s regulated US footprint.

EveryMatrix will provide both tier-1 US brands’ customers in the ‘Mountain State’ with games from its in-house studios. This includes Armadillo Studios and, later this year, content from newly acquired Fantasma Games via integration with SlotMatrix, its proprietary B2B aggregation platform, and the industry’s largest content library with 30,000+ games from 350+ studios.

This marks the third state both brands are live with EveryMatrix content following launches in New Jersey and Michigan.

The industry’s fastest growing iGaming technology provider has secured commercial agreements with multiple tier-1 operators in the US with delivery through SlotMatrix.

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EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “Our North American footprint is rapidly growing, and we have ambitious plans to accelerate our roadmap across 2025 and beyond.

“SlotMatrix is at the core of our content integration strategy delivering tier-1 US and Canadian brands with new and existing high-performing content, strengthened later this year by Fantasma Games, that already has strong US market share and further bolstered by our vast aggregation portfolio.”

EveryMatrix has become a member of the Mexican Gaming Association further bolstering its commitment to the growing LatAm iGaming market.

The tier-1 iGaming technology company has joined the Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry (AIEJA).

This will enable it to participate in, moderate, sponsor and lead workshops, seminars and future initiatives as well as share knowledge and insights with other members ahead of further market expansion.

EveryMatrix has a proven record of supplying leading iGaming technology in the LatAm region with plans to rapidly expand its presence there in the coming months and years with a pipeline of customers due to go live as regulation continues to develop.

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Its AIEJA membership will allow it to develop deeper relationships with local brands, partners and regulators and share its 16 years’ worth of knowledge and expertise as the Mexican market matures.

AIEJA is a national membership organisation representing the interests of the real-money gaming and entertainment industries in Mexico, responsible for creating jobs and an important contributor to the treasury, redistributing wealth in an equitable and proportional fiscal environment.

Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to join AIEJA and its many valued members and I would like to extend my thanks to the organisation for their warm welcome.

“Mexico is a country full of potential that blends North American traditional gambling behaviour with Latin American influences making it a specific market of interest as we expand our business in the region.”

Dr. Miguel Ángel Ochoa, President, AIEJA, said: “We’re very pleased to welcome EveryMatrix to AIJEA. EveryMatrix is recognised in the industry for its superior technology and services that can be found among some of the largest operators in the world. They will be an extremely valuable addition to the organisation.”

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