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Internet Vikings and EveryMatrix Strengthen Partnership for Secure Disaster Recovery in West Virginia

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Internet Vikings, a licensed in-state cloud hosting provider for iGaming and online sports betting and EveryMatrix, a leading technology provider delivering iGaming software, solutions, content, and services, are expanding their partnership in West Virginia to meet stringent regulatory requirements and strengthen disaster recovery capabilities.

West Virginia regulations require iGaming companies to maintain a physically separate, redundant data center within the state to guarantee service continuity. EveryMatrix, already leveraging Internet Vikings’ hosting solutions in West Virginia, has chosen to utilize their geographically separate secondary data center for complete redundancy.

“We are happy to build upon our existing partnership with EveryMatrix,” said Rickard Vikström, CEO and Founder of Internet Vikings. “Our disaster recovery capabilities and state-specific compliance, combined with our customer-focused solutions, position us perfectly to support EveryMatrix’s continued success in West Virginia.”

Customers expect uninterrupted service, and physical redundancy ensures a reliable and consistent user experience. EveryMatrix has demonstrated an assurance to high availability and security, enhancing the operator’s already stellar reputation.

Internet Vikings recognized the need for a second West Virginia data center back in 2023 to provide the state’s first opportunity for physical redundancy. In response to the heightened risk posed by ransomware attacks and the significant financial losses they can cause, disaster recovery has emerged as a priority and regulatory must-have within the state. This expanded partnership demonstrates Internet Vikings’ unique value proposition. The company is an ideal choice for any iGaming operator or supplier seeking a reliable, separate, redundant hosting provider within West Virginia.

EveryMatrix’s recent recognition as the MiGEA Malta iGaming Excellence Award winner for Best Casino Provider of the Year 2024 further emphasizes their exceptional experiences in the iGaming markets. Their choice in Internet Vikings as their hosting partner confirms the importance of a strong and reliable foundation for achieving these goals.

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Xtremepush’s CRM Services Integrated into EveryMatrix Platform

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EveryMatrix global customers now equipped with seamless access to award-winning loyalty and gamification offering

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced its latest tier one partnership, having agreed a deal to provide acclaimed igaming provider EveryMatrix with its award-winning CRM and loyalty marketing services.

EveryMatrix, leveraging Xtremepush’s varied product suite, will now be able to offer its customers real-time, hyper-personalised CRM and gamification capabilities via its proprietary platform, helping them to drive engagement, increase loyalty, and maximise the lifetime value of all player types in a seamless manner.

Xtremepush leads the market in its unified, holistic approach to data collection, with its Single Customer View built to extract data from all sources in true real-time, providing an individual view of players to deliver a higher standard of omni-channel personalisation and messaging. Coupled with a gamification engine and AI-powered automation and data insights, operators will be able to leverage these revenue-driving tools via their existing integration with EveryMatrix.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.

“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”

Kevin Furlong, Chief Product Officer, EveryMatrix, said: “Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers.

“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”

Following a successful launch phase with EveryMatrix, Xtremepush will make additional services available to the supplier, including its Agentic AI, which will supercharge marketing processes with intent and iteration, allowing related teams to focus on broader strategy and value-driven projects.

The post Xtremepush’s CRM Services Integrated into EveryMatrix Platform appeared first on European Gaming Industry News.

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20 Armadillos

SlotMatrix unleashes the wild riches of 20 Armadillos

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SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild.

In this untamed land, the Armadillos and their fierce animal allies guard treasures waiting to be uncovered. Players spin the reels as claws of luck and paws of fortune guide them towards potential big wins, daring them to crack the shell of jungle secrets and claim the rewards within.

20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.

The game’s feature set is as wild as its setting. Landing Wild Symbols triggers Wild Respins, extending the action and paving the way to the Bonus Game, where Wilds transform into Armadillo Credits with random cash values.

Prizepot mechanics give players the chance to collect Mini, Minor, Major, and Mega wins, while filling the board unlocks the ultimate Grand Prizepot.

Pick Enhancement Accumulation allows players to build up powerful modifiers over time, unlocking even more rewards when Free Spins begin.

In the Pre-Free Spins Picks phase, collected enhancements such as global multipliers, payout boosts, extra credits, and sticky animals create a truly personalised bonus round.

The Free Spins bonus doubles down on excitement with Both Ways Pay and Animals Double Feature, combining sticky animals, extra spins, and double-win mechanics for massive payouts.

20 Armadillos is exclusively available through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins and leaderboards, and can be integrated with EngageSuite, the all-in-one player loyalty solution.

Bjorn Sjoberg, COO, SlotMatrix, said: “With 20 Armadillos, we’re showcasing how layered gameplay, vibrant storytelling, and innovative mechanics can captivate players.

“From the jungle-themed prizepots to double-paying animal features, 20 Armadillos delivers an experience to remember for players worldwide.”

The post SlotMatrix unleashes the wild riches of 20 Armadillos appeared first on Gaming and Gambling Industry in the Americas.

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EveryMatrix signs largest ever content aggregation deal with bet365

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EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.

SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.

It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.

The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.

This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.

They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”

The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on Gaming and Gambling Industry in the Americas.

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