Brazil
First casual-gaming-like eInstants in Brazilian market – Fennica Gaming Launches its eInstant Games in Brazil with LottoCap
Fennica Gaming, a leading provider of online gaming solutions and the subsidiary of Finnish National Lottery Veikkaus, has announced the launch of its eInstant games in Brazil in partnership with the country’s top digital operator, LottoCap. The games are marking a new milestone in Fennica Gaming’s expansion into the Brazilian market. This also represents a milestone for the Brazilian market and LottoCap, as these casual-gaming-like eInstants are the first of their kind in Brazil.
The journey began at an industry event, where LottoCap’s Felipe Camara and Jorge Luiz de Arruda Ribeiro heard Fennica Gaming’s Joni Hovi give a talk about new innovative eInstants. Immediately afterwards, they visited Fennica Gaming’s colleagues, and discussions began.
– We had a very good start with the discussions and tried to gather a lot of information for LottoCap on how the eInstants work and what kind of player group might be interested in the games. These kinds of games would be totally new in the Brazilian market, and LottoCap was interested in introducing them to its players. Pretty soon, we started talking about technical integrations and came to the point where a clear path was shown for collaboration. LottoCap is a very agile and professional company with clear visions about the future, explains Joni Hovi happily about the start of the cooperation.
– We are operating with Brazilian Aplicap and providing the digital games portfolio. We are always eager to offer the Brazilian players something new and saw a chance with Fennica Gaming’s innovative portfolio. The proceeds go to good causes, and we are sure these games will find their interested audience. We are very happy about the collaboration with the Fennicans as they work with very high standards, explains Felipe Camara, Head of Product and Marketing from LottoCap.
– It’s always a pleasure to work with an agile, forward-leaning company with good personal connections. I could even say it has been fun to work with LottoCap and its colleagues. Now that we have launched our casual-gaming-like entertaining eInstants with LottoCap for their players, we are very excited to see how our game portfolio succeeds in a market that has never seen these kinds of games before. We are continuing the collaboration and working together to optimize the games for LottoCap’s players, says Jussi Ronkainen, Product Portfolio Manager from Fennica Gaming
– The integration process is always thrilling. Every single regulation has its own special features, and that is an exciting professional challenge for us. The customer might have special wishes, like when buying a car with additional equipment. We, of course, always want to fulfil the customer’s requirements. We have been very happy to work with such a professional technical partner as LottoCap, so the delivery was running very smoothly. Now we just wish the best of luck for the games in Brazil, concludes Tung Hoang, Technical Product Manager of Fennica Gaming.
Brazil
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
OpenBet, a leading global provider of betting technology, content, and services, has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of Grupo Silvio Santos (GSS), one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Liderança Capitalização). OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering world class entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena, two of the most popular capitalization and goods and services consortium products in Brazil. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
TQJ is highly committed to delivering safe, responsible betting and gaming experiences to Brazilians with the aim to be the number one leader for player protection. OpenBet’s strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key defining factors in TQJ choosing the company’s fully compliant solutions.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalized bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
World class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ’s new offering to ensure it maintains the highest standards of player protection. OpenBet Locator
, an advanced geolocation solution powered by Amazon Web Services (AWS), will allow the operator to be fully compliant with Brazil’s strict regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
Meridianbet, part of the Golden Matrix Group, Inc., a leading online sports betting and iGaming company, has announced a strategic partnership with Integrity Compliance 360 (“IC360”), a prominent U.S.-based global sports integrity service provider.
The partnership comes as Meridianbet’s Brazilian subsidiary, Meridian Gaming Brasil SPE, progresses in the licensing process for its entry into the Brazilian market, and will reinforce the Company’s commitment to upholding the highest standards of integrity for its sports offering in line with global regulatory expectations and market best practices.
The license application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators set to participate in one of the most highly anticipated market launches in the global sports betting and iGaming industry.
“Our partnership with IC360 underscores our dedication to maintaining the highest levels of integrity and transparency in all markets we operate in, including Brazil,” said Zoran Milosevic, CEO of Meridianbet. “As we move closer to securing our license, this collaboration will ensure that we are fully equipped to meet the expectations of both regulatory bodies and our players in the world’s fastest-growing emerging betting and iGaming market.”
“Brazil is expected to become the third-largest gaming market in the world, and this opportunity marks another key milestone for Golden Matrix, and further endorses our commitment to being a major player in the Brazilian Gaming Market” said Brian Goodman, CEO of Golden Matrix Group. “Brazil’s multifaceted approval process reflects the complexity and scale of this market, and we are excited about the tremendous potential that lies ahead. We aim to leverage our extensive international experience, advanced technology and innovative betting solutions to cater to the unique preferences of Brazilian customers, and our partnership with IC360 will help ensure we’re doing it both ethically and responsibly.”
“Meridianbet is one of the best-positioned players in the Brazilian sports betting market,” said Scott Sadin, COO of IC360. “We are excited to work with the experts of the local market who understand the importance of integrity. It is our privilege to provide them with the tools needed to create an even stronger culture of transparency, that together can be modeled and shared with Meridianbet’s international reach.”
Meridianbet’s partnership with IC360 comes at a critical time for the Brazilian market, as it undergoes regulatory transformation and positions itself as a global leader in the iGaming and sports betting industry.
Meridianbet’s application includes both sports betting and iGaming (online casino) under Brazil’s comprehensive licensing regime, positioning it as one of the few operators able to offer a full suite of gaming experiences to Brazilian players.
The Brazilian gambling industry is projected to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA).
To celebrate 16 years of market success, Betmotion, the online entertainment platform, is running a special campaign with over R$1 million in prizes for its players. The anniversary promotion, which runs until September 22nd, promises to surprise users with exclusive prizes.
In addition to the celebration, Betmotion is among the pioneering companies applying for a federal license, a crucial step to operating in the regulated betting market in Brazil. The platform has been preparing for this moment for years and is looking forward to January 2025, when regulation will officially be implemented in the country. The high anticipation reinforces the company’s commitment to providing a safe and reliable entertainment experience for its players.
According to Layrena Meglio, Betmotion’s Chief Marketing Officer: “We are extremely excited about our 16th anniversary and the new experiences we have prepared for our players. Additionally, we are honoured to be part of the companies that are already starting the regulation process. Our team is working tirelessly to ensure that we are ready for this new phase of the Brazilian market.”
The coming months promise to be even more thrilling for online betting and gaming fans in Brazil, with Betmotion leading toward regulation and offering even more innovative services.
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