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VBET ANNOUNCED AS NEW NIFL BETTING PARTNER

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The Northern Ireland Football League (NIFL) are pleased to announce VBET as the new official betting partner and title sponsor of the Women’s Premiership League Cup.

The five-year partnership will see VBET promoted through the NI Football League network with impactful signage at stadiums, bespoke digital content on social channels and collaboration on digital innovation projects through to the end of the 2028/2029 season.

Next month, the newly rebranded VBET Women’s Premiership League Cup final will be contested with the showpiece clash between holders Cliftonville Ladies and newly promoted Lisburn Rangers.

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Ian Forrester, NI Football League Chief Commercial Officer said, “We’re delighted that VBET will be partnering with us on our journey over the next five seasons, as we continue to grow our leagues and entertain fans in our thousands.”

“The commitment to both male and female football as well as new initiatives is a huge boost to NIFL, and we can’t wait to get started!”

Pantelis Kotopoulos, VBET Chief Growth Officer, said: “We are so proud to have been unveiled as official betting partners of the NIFL. The NI Football League could not be in better shape right now, so it is a privilege to be part of their journey. We also share NIFL’s continual desire to put fans and community first and look forward to building successful foundations with supporters and clubs alike.”

VBET’s mission is to give our members the best betting and gaming experience in a safe and secure environment, covering 30,000 live matches and over 40,000 pre-match events each month, VBET also provide over 2,000 Casino games, Live Casino, Virtual Sports, Esports and much more.

The post VBET ANNOUNCED AS NEW NIFL BETTING PARTNER appeared first on European Gaming Industry News.

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BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX

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Betby, a leading innovator in the sports betting industry, is thrilled to announce the launch of its new Betting Tips API, a cutting-edge tool designed to provide players with insightful and engaging betting advice. This latest addition to the award-winning AI Labs suite aims to enhance player experience, drive higher conversion rates, and increase betting frequency by offering a sense of informed betting.

The Betting Tip is an additional tool in the existing range of tools which include Churn and LTV prediction, Risk Management Automation, and Prompt-based BI Reporting. The Betting Tips API, initially available in English, Portuguese, Spanish, and Turkish, provides players with detailed information and suggestions for betting markets in popular sports such as football, basketball, baseball, hockey, cricket, and tennis. Future plans include expanding the number of markets and sports covered, as well as adding support for additional languages.

The Betting Tips API offers players tailored hints on what to bet on, creating a more informed and confident betting environment based on insights from the latest news, interesting team facts, and other relevant information.

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Betby has streamlined the integration process, ensuring that the betting tips can be easily incorporated into clients’ existing backends without the need for extensive data mapping. The API allows for broad customization, adapting not only the data structure but also the format of the tips’ texts to suit client preferences. Betby can also add support for a new language or sport within a very short timeframe, ensuring comprehensive coverage and client satisfaction.

Danil Emelyanov, Head of Betby AI Labs said: “The Betting Tips tool is a component of the larger GenAI Sport Content project. Betby AI Labs is developing live betting tips and integrating them into this project, which also encompasses audio podcasts and various marketing content, such as SEO articles and SMM posts. So new updates are already on the way.”

The post BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX appeared first on European Gaming Industry News.

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Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry

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  • Gambling app industry records strong H1 2024 with Android gambling app downloads up 30% in the week prior to Euro 2024 vs. the same period last year
  • Gambling apps on average see approximately 69% increase in downloads around major horse racing events – week of Grand National saw 124k new users and Cheltenham 143k – compared to weekly average of 79k
  • Period of World Cup 2023 saw 369k new gambling Android app users 
  • Euros and Ascot could combine to see highest ever month of downloads – with Olympics to follow 
  • Sports betting sector reaches 20 million lifetime downloads on Google Play Store
A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SpliMetrics, predicts that the sector may see its strongest ever month in terms of new users due to the Euros and Royal Ascot coinciding.
SplitMetrics found that the UK’s other major horse racing events – The Grand National and Cheltenham – led to download numbers increasing by an average of 69% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android were 79k per week, however, the Grand National saw 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.
Similarly, the first week of World Cup 2022 saw 122k downloads – with 369k recorded over the course of the tournament.
The gambling industry as a whole has seen a strong start to the year with downloads up by approximately 30% compared to 2023.
These factors could combine to see the UK’s top seventeen gambling apps registering their largest month on record and, with the Olympics still to come, put the industry on course for its largest year of growth ever.
The top 17 sports gambling apps analysed through the App Radar by SplitMetrics platform, experienced an approximate 15% increase in Android downloads in the two weeks running up to the start of Euro 2024 (3-16 June 2024) when compared to the same period in 2023 (110k vs 96k downloads).
The apps that added the most Android downloads in those two weeks are bet365, Sky Bet, Paddy Power, Coral and Ladbrokes.
Overall, sports betting apps reached an estimated 20 million lifetime downloads on 16th June 2024. These apps have gained an estimated 2 million new users in 2024 up until 16th June.
The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Our new study shows that major UK horse racing events lead to a dramatic increase in downloads for gambling apps – almost the same number per week as we see for huge global events like the World Cup.
“The combination of Royal Ascot, the Euros, and the high growth rate of the gambling app industry this year could combine into a perfect storm – generating unprecedented new customer numbers. With the Olympics also coming up, 2024 could easily become the biggest year for customer growth in the smartphone era.
“Each download represents a new user for these businesses which, if converted to long-term customers, would have a huge impact on their bottom line. An accessible and seamless user experience will be a big factor in whether these apps will be able to retain the new users and convert them into loyal customers.
“Big global events bring a lot of potential new customers to different parts of the app market but they also bring a lot of competition. Businesses that invest in smart, targeted marketing can differentiate themselves from their competitors. It’s also an opportunity for smaller businesses to punch above their weight and supercharge their growth.”

The post Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry appeared first on European Gaming Industry News.

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Blueprint Gaming blends sizzling mechanics with classic slot fun in Cash Strike Hotstepper

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A blistering experience awaits in Blueprint Gaming’s latest offering Cash Strike Hotstepper, as a host of thrilling mechanics take centre stage, including the eye-catching Hotstepper feature offering lavish cash rewards.

Stepping into a retro 3×3 grid, a feast of fruit symbols is accompanied by flaming gold coins with the title’s five pathways offering a mammoth 50,000x the original bet.

All cash symbols or fixed jackpots on reels one or three are awarded when they land alongside the sizzling Cash Strike Collect symbol on reel two.

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The same winning combination will also activate the Cash Strike Bonus Game, where any coin landing in view is collected by the Cash Strike symbol on the centre reel, resetting the total free spins to three. Optimising chances for grand wins, the additional feature will continue until all spins run out.

The title’s headline Hotstepper feature is triggered when the Cash Collect symbol lands on reel two. Once activated, the Collect symbol moves down one position each round, enhancing the player’s chances of securing cash and jackpot wins on reels one and three.

Returns are also maximised through the game’s Gold Strike feature, which collects all cash or collect symbols during every spin and adds them to the flaming cash strike logo at the top of the screen. With the chance of dropping at any point during gameplay, players are guaranteed additional access to the Cash Strike Bonus Game.

Cash Strike Hotstepper marks the latest release from Blueprint Gaming, with a host of highly anticipated titles also on the horizon during a jam-packed summer slot schedule.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “We’re delighted to launch the latest title in our ever-popular Cash Strike series, where a classic slot experience is blended meticulously with innovative fresh mechanics.

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“Cash Strike Hotstepper’s Cash Collect and Hotstepper features lead the way, maximising player’s chances of securing major wins and gaining access to the lavish bonus game. Our latest summer release is coming in hot!”

The post Blueprint Gaming blends sizzling mechanics with classic slot fun in Cash Strike Hotstepper appeared first on European Gaming Industry News.

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