Kaizen Gaming, one of the biggest GameTech companies in the world, becomes the official partner of CONMEBOL, the South American Football Confederation, reaching a significant milestone in firmly establishing the company’s presence in Latin America. The partnership, extending until 2028, spotlights Kaizen Gaming’s commitment to enriching the football experience across the continent.
CONMEBOL Copa America 2024 will take place in stadiums across the U.S.A. from June 20 to July 14, bringing together the finest talents and most passionate fans, who will have the opportunity to place their bets through Betano’s premium platform and experience the tournament on a whole different level.
George Daskalakis, Founder and CEO of Kaizen Gaming, stated, “We are delighted to join forces with CONMEBOL, the most respected institution in Latin American football. This partnership does not only show our passion for the sport and the region but also highlights our dedication to delivering innovation and excellence within the industry. We are eager to elevate the fan experience to new heights, providing unforgettable moments through responsible gaming.”
Alejandro Dominguez, President of CONMEBOL said, “We are thrilled to welcome Kaizen Gaming and its brand Betano as an official partner of CONMEBOL. Their commitment to football and gaming innovation align seamlessly with our vision for the future of the sport in Latin America. Together, we are planning to deliver extraordinary experiences to football fans across the continent .”
Beyond CONMEBOL Copa America2024,the partnership encompasses various other prestigious competitions under CONMEBOL’s umbrella, including the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa America Women, CONMEBOL Copa America Futsal Men and Women, CONMEBOL Copa America Beach Soccer, CONMEBOL U20 Men and Women, CONMEBOL U20 Futsal Men and Women, and CONMEBOL U20 Beach Soccer. This comprehensive agreement proves Kaizen Gaming’s dedication to supporting football at all levels and across diverse demographics.
This announcement comes after the company’s global sponsorship deal with UEFA for EURO 2024, reaffirming Kaizen Gaming`s position as a driving force in the intersection of sports and technology.
Kaizen Gaming partners with LiveG24 to provide Live Bingo and Live Casino games in Brazil
Kaizen Gaming, Betano’s mother company and one of the fastest growing GameTech companies internationally, has signed a significant contract with LiveG24, a leading provider of live gaming solutions, to offer live casino and live bingo games in Brazil.
This strategic partnership marks a major milestone for both brand Betano and LiveG24 as they expand their presence in the Brazilian market. Betano, known for its comprehensive online gambling offerings, has chosen LiveG24 as its trusted partner to deliver an immersive and captivating gaming experience to Brazilian players.
Through this collaboration, Kaizen Gaming, through the Betano brand will integrate LiveG24‘s cutting-edge live casino and live bingo games into its platform, providing Brazilian players with access to a wide range of exciting and interactive gaming options.
LiveG24’s Live Bingo, developed in partnership with Diecimilauno S.p.A., offers enthusiasts an engaging and interactive experience through real-time streaming technology and a real extractor machine. Players can participate in live gaming sessions, communicate with the Brazilian speaking hosts, and interact with fellow participants, all conveniently from their mobile devices or computers.
Brazil has emerged as a prominent market for online gambling, and Kaizen Gaming, through the Betano brand is dedicated to delivering top-quality entertainment while adhering to local regulations and player protection measures. LiveG24, renowned for its commitment to responsible gaming and innovative solutions, will ensure a safe and secure gaming environment for Brazilian players.
Christos Mavridis, Head of Live Casino Kaizen Gaming, expressed his enthusiasm about the partnership, stating, “Our partnership with LiveG24 highlights our commitment to continually enrich our range of products across platforms to satisfy the needs and preferences of all our customers. We are very impressed with the innovative live bingo game that LiveG24 offers and we are looking forward to our customers experiencing all the latest additions to our portfolio”
Angelo De Gobbi, COO of LiveG24, added, “We are proud to partner with Kaizen Gaming that operates with the Betano brand and bring our dynamic live gaming products to the Brazilian market. Our state-of-the-art technology combined with Kaizen Gaming’s extensive reach and commitment to excellence will create an unparalleled gaming experience for Brazilian players.”
The collaboration between Kaizen Gaming and LiveG24 demonstrates the companies’ dedication to offering innovative and thrilling gaming options to Brazilian players, solidifying their positions as industry leaders. Both companies are poised to capitalize on the growing demand for online gambling in Brazil and provide a seamless, enjoyable and trusted gaming experience to their customers.
Betano Scores Naming Rights Agreement with Brazilian Serie B
The Brazilian Championship’s Serie B has announced a sponsorship deal with the Brazilian online sports betting firm Betano. With this deal, the competition will now be known as Serie B Betano for the rest of the season.
Following its success with the Supercopa do Brasil and Copa do Brasil 2023 in January, the multinational bookmaker, Betano earned the naming rights to Brazil’s second football division.
The sports betting firm will develop several fan engagement efforts including LED lighting and pre-match festivities, as part of the new agreement, while also gaining major brand exposure on and off the pitch. Another instance will include the Betano branding on the teams’ admission protocol as well as the tournament trophies.
“Conquering space not only as an official sponsor of the 2023 Brazilian Championship, but also the naming rights and official sponsorship of Série B reflects how much football, as a national passion, also represents one of the main pillars of Betano in the promotion of the sports industry. We are very happy with the news, which brings us even closer to the public and reflects all the strength and confidence we have in the sports betting market,” Alexandre Fonseca, Country Manager for Betano in Brazil, said.
“The renewal of the sponsorship of the country’s main football championship strengthens Assaí’s growing role in tournaments throughout Brazil. We know that football is part of the national identity, it brings us together and connects us with each other,” Marly Yamamoto, Director of Marketing and Customer Management at Assaí, said.
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Betano Expands FIFA Sponsorship with Club World Cup
Betano has entered into an agreement with FIFA to become a regional sponsor of the FIFA Club World Cup in South America and America.
The two continents have the favorite teams to fight for the title, Flamengo and Real Madrid, which, if they overcome their main opponents, will measure forces in the decision scheduled for Saturday, February 11.
Under the agreement, Betano will gain visibility with brand inserts on LED panels in games, as well as activations during the Club World Cup. This partnership is another step toward strengthening the connection between the house and FIFA, since, recently, the group also supported the World Cup in Qatar in Europe.
“This partnership reinforces Betano’s global positioning, especially in South America, with Brazil as its main market in the region. Our objective is to increasingly strengthen our presence in Latin American countries, through solid work, in addition to promoting the sports industry and bringing unique experiences to our users,” Alexandre Fonseca, national manager of Betano in Brazil, said.
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