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The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de Fútbol

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Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.

The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.

The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America™ 2024 and the UEFA EURO 2024™.

Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.

Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.

iGaming markets

TaDa Expands Across LatAm and Africa with VeliGames

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Award-winning TaDa has strengthened its presence across Latin American and African iGaming markets through its latest partnership with the VeliGames aggregation platform by VeliTech.

The collaboration will see TaDa’s extensive portfolio, alongside its award-winning gamification ecosystem, integrated into the VeliGames platform, giving regulated operators across Latin America and Africa seamless access to the provider’s content.

Popular titles, including Fortune Garuda 500, Fortune Gems 500 and Fortune Gems 2, will be available to VeliGames partners across both regions.

The VeliGames aggregation platform by VeliTech delivers powerful infrastructure for iGaming operators in emerging markets. Through a single API, operators can access more than 35,000 casino games alongside wallet integration, player management, reporting and engagement tools. The platform is designed especially to support operators to navigate complex emerging markets.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Working with VeliGames is another milestone in our strategies for pan African and Latin American growth. Their impressive technology supported by their expert customer service aligns with our brand values and we are looking forward to collaborating on some exciting new projects.”

Revaz Janelidze, Operations Lead at VeliGames, said: “Partnering with TaDa Gaming is another strong step in expanding the depth and diversity of VeliGames portfolio. Their engaging content makes them a valuable addition to our network, helping our operator partners deliver more relevant experiences to players worldwide. We’re excited to see what we can achieve together.”

The post TaDa Expands Across LatAm and Africa with VeliGames appeared first on Americas iGaming & Sports Betting News.

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Betnacional

Zitro Digital Goes Live on Betnacional, Further Strengthening its Position in Brazil

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Zitro Digital, the online division of leading gaming supplier Zitro, has announced a new agreement with Betnacional, one of Brazil’s leading iGaming operators and part of Flutter Brazil ecosystem. The launch further strengthens the company’s presence in one of Latin America’s most important regulated markets, bringing its game library to an even broader audience of Brazilian players.

Betnacional customers can now enjoy Zitro Digital’s portfolio of slots and Video Bingo titles, combining proven performers inspired by the company’s successful land-based heritage with games developed exclusively for the online channel. Popular titles, including King Fu Frog, Legendary Sword, and Cash Totems, are now available on the platform.

Brazil holds a special place in Zitro’s story. With deep roots in the country, the company continues to strengthen its online presence as part of its growth strategy across Latin America. This latest launch reflects Zitro Digital’s commitment to one of the region’s most dynamic regulated iGaming markets.

Frederico Cunha, Head of Games at Flutter Brazil, said: “The growth of our content offering is driven by a carefully curated portfolio. With the addition of Zitro Digital, we are strengthening our presence in a strategic category while expanding the range of experiences available to our customers, with a continued focus on variety, quality, and relevance.”

Thiago Valadão, Commercial Director at Zitro Digital – Brazil, said: “We’re very pleased to add Betnacional to our growing network of operators as our portfolio continues to gain momentum across Latin America’s regulated markets. We’re delighted to see our fan-favorite series become part of its offering and appreciate the trust Betnacional’s team has placed in us.”

The post Zitro Digital Goes Live on Betnacional, Further Strengthening its Position in Brazil appeared first on Americas iGaming & Sports Betting News.

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Igor Extremo

Kambi Group Signs Multi-year Partnership with RETABET Group

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Kambi Group plc, the home of premium sports betting solutions, has agreed a multiyear partnership with RETABET Group, a leading sports betting operator with an established online and retail presence in the Spanish and Peruvian markets.

Under the terms of the partnership, RETABET will gain access to Kambi’s entire library of traded odds through a seamless single API integration into RETABET’s proprietary sportsbook platform. Founded in 2002, RETABET is a prominent international sports betting operator with an extensive online and retail presence throughout Spain, as well as a fast-growing omnichannel footprint in Peru.

Delivering actively managed and traded odds to a growing range of partners globally, Odds Feed+ is Kambi’s premium odds feed solution. Available in bespoke packages which can be adapted in real time to meet each partner’s strategic requirements, these odds are sharpened by the billions of bets and €17 billion global liquidity Kambi processes annually, unlocking unmatched precision and margin performance.

Furthermore, Kambi’s growing suite of AI-powered odds enhances pricing accuracy and trading quality, while low-latency delivery powered by official data sources ensures real-time odds and a smoother betting experience.

Werner Becher, Kambi Group CEO, said: “We are very pleased to agree this partnership with RETABET and welcome the opportunity to work closely with such an experienced and ambitious team. Our Odds Feed+ product gives operators the flexibility and choice they need to succeed in competitive marketplaces, and this partnership is another indicator of the trust leading operators are placing in Kambi’s ability to enhance margins and empower growth.”

Igor Extremo, COO at RETABET Group, said: “At RETABET we are always looking for ways to enhance our offering to our players across Spain and Peru. In partnering with Kambi for Odds Feed+ we are gaining access to high-quality pricing across a huge variety of sports, unlocking even greater depth and coverage for our customer base and leveraging Kambi’s proven expertise to enhance our platform.”

The post Kambi Group Signs Multi-year Partnership with RETABET Group appeared first on Americas iGaming & Sports Betting News.

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