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Paddy Power Launches Industry First Exclusive Online Gameshow

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Paddy Power has launched a new online game – Paddy’s Mansion Heist – becoming the first company to create an exclusive branded gameshow. The game is available to all UK & Irish players.

The first-of-its-kind online Live Casino Game Show has been made possible through collaboration with Playtech Live Casino. The gambling software development company worked closely with Paddy Power to create a custom designed, immersive and large-scale studio showcasing what a year of innovation and creativity can produce.

Set within Paddy’s Mansion, the game offers players the opportunity to pull off the ultimate heist. Paddy’s Mansion Heist incorporates high tech engine technology, enhancing player experience, which was the main priority during game development.

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With market leading four live action bonus rounds and entertaining presenters, users have the chance to bet on Paddy’s 54 segment wheel and explore the Mansion through a series of interactive rounds, stealing “lucrative loot” from each room.

The game culminates at Paddy’s legendary Vault, where players will be teased with scenes of Paddy’s shimmering gold. Participants can win up to a maximum of 4000x their bet – however, it’s not going to be easy.

Roisin Hogan, Commercial Director at Flutter, said: “PP Games’ longstanding partnership with Playtech has led us to developing one of our most exciting games ever – Paddy’s Mansion Heist. This game represents Playtech’s and PP Games’ commitment to innovation and delivering an unparallelled customer experience. We are thrilled to bring this exciting game to market.”

Kevin Kilminster, Chief Product Officer at Playtech, said: “We are proud to collaborate with an iconic brand like Paddy Power, one of Playtech’s longest standing partners to launch Paddy’s Mansion Heist. Bespoke games have become essential to cater to the evolving market demand for personalised, entertainment-led experiences. Mansion Heist delivers on the theatre and engagement that Paddy Power players have come to expect.”

The post Paddy Power Launches Industry First Exclusive Online Gameshow appeared first on European Gaming Industry News.

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Africa

INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES

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OdiBets, one of Africa’s largest and most trusted betting operators announces new partnership with leading B2B games provider and acquisition and retention specialists, Incentive Games.

Through this collaboration, Incentive Games will integrate their bespoke Velocity crash games system to OdiBets’ platform, launching in the summer of 2024.

The launch will encompass a dynamic mix of gaming options, including:

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  • Free-to-play Velocity crash game: This engaging format will allow players to experience the excitement of crash gameplay without financial risk.
  • Several pay-to-play crash games: OdiBets’ customers will have access to a selection of thrilling pay-to-play crash games, offering a chance to win cash prizes.

Incentive Games’ expert developers have meticulously crafted this suite to seamlessly align with OdiBets’ platform, guaranteeing a smooth player experience. Once live, the Incentive Labs team – a dedicated group of R&D, data, and AI specialists – will work behind the scenes to analyse user behaviour and preferences. This allows for ongoing optimisation and personalisation, ensuring OdiBets’ players receive the most engaging and rewarding crash game experience.

John Gordon, CEO of Incentive Games, said, “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games. We’re confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”

Wilson Gichuki, Head of Product at OdiBets, said, “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences. This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”

The post INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES appeared first on European Gaming Industry News.

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AmplePool

SCCG Management Partners with AmplePool

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SCCG Management, the leading global advisory firm in the gambling industry, announced a groundbreaking partnership with AmplePool, a leading B2B online white-label universal loyalty rewards platform. This collaboration aims to transform loyalty rewards for gaming operators and online betting partners, combining the innovative rewards platform of AmplePool with the extensive industry expertise of SCCG Management to deliver unparalleled benefits to gaming operators worldwide.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to partner with AmplePool to transform loyalty rewards in the gaming and betting industry. Their innovative platform integrates seamlessly with existing systems, boosting user engagement and driving revenue growth.”

AmplePool’s innovative loyalty rewards platform seamlessly integrates into existing apps and websites through easy-to-use APIs, ensuring a quick and hassle-free implementation process with full customization and ongoing support from the AmplePool tech team. By encouraging user actions such as betting, referring friends, watching ads, sharing on social media, and shopping, AmplePool boosts user engagement and fosters customer loyalty. Users get instant rewards that can be spent instantly. Modeled after the success of travel miles and credit card points, AmplePool’s rewards program not only enhances customer loyalty but also significantly increases revenue for its partners.

Users can redeem their accumulated rewards for free shopping and choose from thousands of products, brands, and services within the AmplePoints online marketplace.

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This collaboration is set to provide gaming operators with a powerful tool to maximize their revenue streams and enhance user engagement. Gaming partners that integrate AmplePool’s platform will benefit from an increased revenue stream, more user engagement, transparency, a larger customer base, and be part of a broader marketplace.

Tony Singh, CEO of AmplePool, said: “Partnering with SCCG Management is a significant milestone for AmplePool. Their industry expertise perfectly complements our innovative approach to loyalty rewards. Together, we are excited to revolutionize how gaming operators approach customer engagement and revenue growth.”

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Gaming

Plinko: A Classic TV-based Game, Now on Spinmatic’s Portfolio

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Television is an all-time massive communication medium, and the desire of becoming rich and famous watching participants on different shows has always been part of our culture.

And it’s not the first time casinos make the most of a TV game and its success… Fortune wheels, bingo machines… and now, Plinko!

More than four decades ago, in January 1983, Plinko was introduced in the world-known TV show “The price is right”, and the game is still part of the programme nowadays, being considered very often as the most famous pricing game of all times.

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Being aware of the tremendous possibilities of this easy-to-play yet trepidant game, Spinmatic is launching a brand-new game category on its portfolio.

Plinko consists of a board full of blocking pegs in the form of a pyramid, with a certain number of winning spaces at the bottom. The aim of the game is to place the balls in the best winning spot to be awarded with the displayed prize.

With Spinmatic’s latest creation, Pinky Plinko, the company combines the classic excitement of plinko with a dash of colourful Asian vibes – giving a new look to the usual plinko game.

Set against an Asian-inspired backdrop, players place their bet from 0.1 to 80 and watch the ball zigzag down through a bunch of pins, building up the excitement with every bounce. They can choose their adventure with the Risk Level feature. Whether they’re feeling daring or prefer a safer path, Pinky Plinko lets them adjust the risk to match their betting style. For those who like a touch of strategy, the Hold & Drop feature will let them decide the exact moment to let the balls fall. A simple addition of control that will definitely engage players.

With its attractive features, gorgeous graphics and the thrill of big wins, it promises to be a hit with players looking for an entertaining and rewarding plinko game. Whether they’re a fan of traditional plinko or looking for something new to try, Pinky Plinko will provide them with an exciting challenge.

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The post Plinko: A Classic TV-based Game, Now on Spinmatic’s Portfolio appeared first on European Gaming Industry News.

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