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Live horse racing data giants agree landmark merger

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Total Performance Data and tripleSdata have come together to create the world’s largest automated distributor of live horse racing performance data to racecourses, stakeholders, bookmakers, media and racing fans.

Under the terms of the deal, TPD and tSd will become a merged entity. The merger will result in the combined company supplying live and post-race performance data from over 100 racetracks in 11 different countries, 365 days a year.  Amongst the 5000+ race days tracked will be many of racing’s most valuable and notable races including the $150 million of prize money at The Breeders’ Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown and much more.

Racing fans will be able to access the live and post-race tracking data to contextualise the performances of the world’s leading thoroughbreds. Additionally, TPD’s unique automated in-play odds can be made available for all racecourses across the world providing fans the ability to bet on these prestigious events after the off.

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Crucial to TPD’s success has been the long-term vision to create new revenue streams for racecourses. With over £50 million now bet on their in-play odds, this is now a reality. Entain, Sky Bet, William Hill, Bet Victor and Boylesports all leverage the fully automated and neural network inspired live odds.

tSd’s founders Carlos Santo and Sebastian Scholz will join TPD’s Board and assist with day-to-day management of a team of over 40 people globally. With offices in London and Sydney, Brad Higgins will drive APAC sales, while John McBroom will lead the global sales effort. More talent is set to be added to existing teams of engineers, data scientists, machine learning and AI experts and a new sensor fusion division specialising in computer vision to further enhance the next generation of racing insights.

Will Duff Gordon, CEO of TPD, commented: “We are extremely pleased to welcome the passionate and determined tripleSdata team to create a global champion of racehorse tracking and revenue generation. We are aware that today’s consolidated bookmakers seek the maximum amount of product from each partner, and we’re pleased to add three more countries of top class racing to the existing eight.

“The scale of the combined company unlocks the level of investment and expertise that racing needs to tell its story through advanced data. The effort to bring live racing from 12 time zones across 11 countries on five continents for 24/7 live action is testament to the partnerships built by TPD and tSd with the likes of Arena Racing Company, Equibase, Sky Sports Racing, At The Races, Emirates Racing Authority, Ascot, Australian Turf Club, Racing New South Wales, Racing Queensland, Racing Victoria, Racing South Australia, Singapore and Auckland Thoroughbred Racing.

“As with all industries and sports, the sport of horse racing is having to compete hard for attention. TPD and its racecourse partners share a vision that the tracking content can make the sport more appealing, and in the process make betting more fun. With multiple updates per second on speed, position and stride the goal remains to lift the lid on how horses run in order to engage a new generation of data hungry sports fans. We are confident this deal goes a long way to achieving that goal.”

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Carlos Santo, CEO of tSd commented: “This merger brings together two visionary companies dedicated to pushing the boundaries of possibilities through technology and poised to unlock new opportunities and expand our product offerings.

“This marks the beginning of an exciting journey. Together, we will continue to innovate, adapt, and thrive in an ever-evolving landscape, delivering unmatched data solutions and experiences to our customers and stakeholders in the racing and wagering industries.”

Sebastian Scholz, CTO of tSd commented: “We are thrilled about this landmark merger and eagerly anticipate the incorporation of the two development teams from Total Performance Data and tripleSdata.

“This merger is not just a joining of forces; it’s a catalyst for ground-breaking product development.  We are poised for significant growth, aiming to expand our teams in the realms of artificial intelligence and machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.”

TPD Chairman, Eamonn Wilmott, commented: “In over 40 years of doing M&A deals, I have to say this was one of the most obvious fits I’ve ever seen.

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“Carlos and Sebastian have built an amazing company, and we are delighted to join forces together. They care passionately about the future of racing, and we will all work together to help drive maximum revenues back into the sport. From the very first conversations through negotiations and due diligence they have been an absolute pleasure to work with and we are all extremely excited about the future we can now build together.”

Argentina

SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado

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Launch provides sports bettors with exciting new content and raises horse racing awareness

SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.

The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.

Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.

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SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.

“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”

“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”

“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”

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Australia

Supercars Partners with Dabble

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Supercars has entered into a partnership with Dabble, an Australian betting operator with a social-first sports betting app. Dabble will become the Official and Exclusive Wagering Partner of the Repco Supercars Championship.

The new partnership solidifies Dabble’s commitment to the sports betting landscape, offering a unique platform that combines the thrill of sports wagering with social interaction.

Jamie Black, General Manager of Commercial at Supercars, said: “We are thrilled to welcome Dabble to the Supercars family as our Official and Exclusive Sports Wagering Partner.

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“Dabble’s innovative approach to sports betting aligns perfectly with our vision of engaging fans and creating memorable experiences.

“Together, we look forward to delivering exciting content and enhancing the fan experience across what promises to be a thrilling 2024 championship.”

Dabble allows users to view and copy bets made by friends, ex-athletes and other users, and the “Banter” chat feature allows the community to engage on a particular sport or event in real-time.

Tom Rundle, CEO of Dabble, said: “Joining forces with Supercars represents an incredible opportunity for Dabble to connect with a passionate fanbase and further establish ourselves as a leading player in the sports wagering industry.

“We’re excited to introduce Supercars fans to the Dabble community and provide them with a unique and immersive betting experience.

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“Along with industry-leading social capabilities, Dabble prides itself on its fast withdrawals feature and being one of the fastest apps on the sports betting market. It is only natural for us to partner with the fastest sport in Australia, making the perfect match for the adrenaline-fueled world of Supercars.”

The Supercars and Dabble partnership has already kicked off, with markets now open for the Thrifty Bathurst 500.

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Australia

Star Entertainment Announces Jobs Guarantee & Cashless Gaming Trial Agreements in NSW

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The Star Entertainment Group Limited (The Star) announced that it has entered into binding documentation to give effect to the previously announced aspects of the arrangements agreed in principle with the NSW Treasurer, The Honourable Daniel Mookhey MLC, in connection with the revised duty arrangements in NSW, namely a jobs commitment and the cashless and carded play trial in respect of The Star Sydney casino.

NSW Jobs Guarantee

Consistent with the in-principle agreement first announced on 11 August 2023, The Star has entered into a Jobs Guarantee Agreement with the State of NSW and the United Workers Union whereby The Star has agreed to maintain a minimum headcount, and certain ratios of full-time, part-time and casual employees, in respect of The Star Sydney casino until 30 June 2030. The jobs commitment is subject to certain permitted adjustments in certain circumstances (including for force majeure and material adverse change events) following consultation with the NSW government and the United Workers Union.

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Following amendments to the Casino Control Act 1992 (NSW) in December 2023, certain penalties can apply to The Star for failing to comply with the jobs commitment. A copy of the Jobs Guarantee Agreement must be tabled in NSW Parliament within 10 business days following entry into the agreement.

Cashless and Carded Play Trial

The Star has also entered into documentation to give effect to a formal trial of cashless and carded play at The Star Sydney casino.

The trial is a precursor to reforms to the NSW regulatory framework which will see cashless gaming and carded play introduced to NSW casinos from August 2024.

Subject to the receipt of final regulatory approvals, the trial will apply to 51 poker machines and 8 table games within the “Sovereign Room” at The Star Sydney casino until the regulatory framework comes into effect.

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The Star’s Group CEO and Managing Director, Robbie Cooke, said: “The Star appreciates the constructive engagement with the current NSW Government that has led to finalisation of an agreement that provides employment certainty for our dedicated and hard-working team members in Sydney. As we continue to focus on earning back the trust of the community and implementing the reforms required to restore The Star to suitability, we are also committed to the continuation of our role as a valuable contributor to the NSW economy.”

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