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Gambling Minister leads tributes to Ygam on 10th anniversary milestone



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Ygam has celebrated the start of its milestone 10th anniversary year with an outpour of support from Parliamentarians, charity leaders and academics.

In the last decade, Ygam has solidified its position as a prominent leader in the gaming and gambling harm prevention sector. Since 2014, Ygam’s portfolio of evidence-based programmes, has reached over 3 million children and young people. Over 17,000 delegates have been trained by Ygam, including over 11,000 teachers. Throughout this period, the charity has maximised its impact and influence by collaborating with a wide range of stakeholders.

Gambling Minister, Rt Hon. Stuart Andrew MP, led the messages of support for Ygam, saying “Our gambling white paper proposes a number of significant steps to protect young people from gambling harm, including consulting on lower thresholds for financial risk checks and a lower online slot stake limit for 18-24-year-olds.


“These measures are on top of robust age verification controls for online gambling, and a ban on sportspeople and celebrities with strong appeal for children from appearing in gambling adverts.

“I congratulate Ygam on their 10th anniversary and we will continue to work closely together with them to prevent young people from gambling harm.”

Stephanie Peacock MP, Shadow Minister for Media, Gambling and Sport, also congratulated Ygam on its decade of impact, saying “Over the last decade, the landscape for gaming and gambling has changed dramatically. Gone are the days when you had to walk to the bookies to place a bet, casinos are now available in our pockets.

“Amidst this change, organisations like Ygam have been doing crucial, proactive work – raising awareness, conducting research, and educating young people – so that future generations can be better protected from gambling harm.

“I thank Ygam for their preventative work and look forward to working with them going forward in our shared commitment to address youth gambling harm.”


Rt Hon Dame Rosie Winterton DBE, MP for Doncaster Central, played pivotal role is supporting Ygam’s founders to establish the charity in 2014. The Deputy Speaker said, “It is remarkable to think that it was ten years ago when my constituents, Anne and Keith Evans, turned the tragedy of their son Alan Lockhart’s suicide following years of gambling addiction into a beacon of hope and avenue for change with the founding of Ygam. Over the past decade, I have seen Ygam grow and witnessed first-hand the fantastic work they do in order to reduce gambling harms through their various tailored programmes. The teaching materials Ygam provides for teachers and schools, for community and faith leaders, and for gambling operators, sees to it that more people are aware of the dangers of problem gambling, can more easily identify those who are at risk, and can therefore seek help in a timely fashion.

“Ygam have doubtlessly aided the lives of countless people, particularly young people, by allowing them to see the warning signs of gambling addiction and give them the tools to intervene. Ygam has grown and changed much over the intervening years, however those core values established in its founding in 2014 still shines through to this day.”

Beyond the walls of Parliament, a multitude of stakeholders and partners have demonstrated their support for this anniversary achievement.

“I am delighted to support Ygam celebrate its first decade as a charity.  Like PAPYRUS, founded by parents who lost a young person to suicide, Ygam is justly proud of its achievements, turning tragedy to hope. I have attended some of the excellent training provided and hope that we can do more together in the years ahead to raise awareness of gaming and gambling harms and, more broadly, to prevent suicide. Congratulations to Ygam. Together we can help to save young lives.” Ged Flynn, Chief Executive Officer at PAPYRUS Prevention of Young Suicide

“Congratulations to Ygam on reaching such an important milestone. Protecting young people from gambling related harms remains a critical priority for society that continues to require work.” Vicky Shotbolt, Chief Executive Officer, Parent Zone


“Gambling harms is a serious public health issue and Ygam plays a valuable role in working to protect young people and children from gambling harm. I congratulate them on their decade of hard work to address this important issue.” Zoë Osmond, Chief Executive Officer, GambleAware

“Over the past decade, Ygam has grown into a leader in the gaming and gambling harms sector. The team’s dedication to safeguarding children and young adults leaves a lasting impact on the lives they touch every single day. Your ambitious plans for 2024 and beyond will help Ygam reach even more young people in the ever-growing digital world.

“Gordon Moody is incredibly proud to work alongside Ygam and we send your team congratulations and best wishes for your tenth anniversary. 2024 will be a pivotal year for the gambling harms third sector and we look forward to working closely with the Ygam team on our shared commitment to preventing gambling harms as we navigate the changing landscape.” Monica Shafaq, Chief Executive Officer, Gordon Moody

“GamCare is proud to have been a partner with Ygam in their decade of growth and achievement – making a huge difference to gambling harms education and prevention.  Their clear focus on safeguarding the next generation has ensured thousands of professionals and parents receive information to safeguard children and young people from gambling harm. We look forward to collaborating over the coming years in our shared mission to support anyone affected by gambling.” Margot Daly, Chair, GamCare

“Congratulations to Ygam in reaching their 10 year anniversary! As a long time collaborator – from start up to present day – we recognise the impact that the charity has brought to the gambling education and training space, always looking to provide high value and innovative services in the pursuit of prevention and reduction of gambling harms.” Frankie Graham, Chief Executive Officer, Betknowmore UK


“Congratulations to the team at Ygam for reaching this important milestone. We believe that Ygam’s work to educate young people about gaming and gambling is paramount to the reduction of gambling-related harm and the stigma attached to it. We have thoroughly enjoyed working with Ygam over the years, with the university tour collaboration being a particular highlight. Congratulations on 10 years of much needed and truly impactful work.” Fiona Palmer, Chief Executive Officer, GAMSTOP

“Congratulations on 10 years of work helping to address gambling harms amongst children and young people.  It has been a pleasure working with the team over the past few years.  Wishing you well for the next 10 years.” Professor Agnes Nairn, Co-Director of Bristol Hub for Gambling Harms Research

The milestone year will be marked through a series of special events, campaigns, and announcements.

Gambling in the USA

Fanatics Sportsbook Launches Today in Michigan





Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook & Casino today in Michigan. Sports fans living in and visiting Michigan will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook and Casino experience. Michigan marks the thirteenth state for the Fanatics Sportsbook and third state for Fanatics Casino.

In August 2023, Fanatics Betting and Gaming began acquiring the U.S. businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. Today in Michigan only, each PointsBet customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.

The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:

  • Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
  • FanCash: The Fanatics Sportsbook is the only sportsbook that gives customers up to 5% of their wager back in FanCash. Every dollar of FanCash is a dollar to spend on bonus bets or at
  • Discover: Everything a customer cares about, including marquee games, key stats, trending bets, delivered straight to one location – the Discover feed.
  • Search: The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.

As part of the launch in Michigan, Fanatics Betting and Gaming will also launch its new online casino, embedded in the Fanatics Sportsbook app. The newly designed Fanatics Casino will feature a range of classic and popular casino favorites like roulette, slots and blackjack along with offering customers the following exciting new features:

  • Play with IGT Play Digital: Fanatics Casino players can enjoy a range of highly engaging IGT PlayDigital games including many of the classic titles that iGaming players love including Cash Eruption™, Fortune Coin™ and Cleopatra™, as well as a suite of MegaJackpots™ titles, proprietary table games and video poker content.
  • Evolved Live Casino Games: Fanatics Casino has partnered with Evolution to provide customers with world-leading live casino games including Blackjack, Roulette, Craps, Baccarat and Poker variants. In addition, Evolution will provide Fanatics Casino with an exciting lineup of online slots, the award-winning Lightning Roulette, and many more games to come.
  • Wonderful New Games: Light & Wonder will provide Fanatics Casino with a wide range of the company’s first party titles, including top-performing games 88 FORTUNES™, JIN JI BAO™ ENDLESS TREASURES™, DANCING DRUMS EXPLOSION™, and ULTIMATE FIRE LINK™ CHINA STREET™. In addition, Light & Wonder will offer Fanatics Casino customers access to third party aggregated content from some of the world’s biggest studios such as Big Time Gaming, Reel Play, Gaming Realms and Hacksaw.
  • Rewards: Casino customers can earn FanCash back on bets, spins and hands and convert FanCash to bonus bets on Fanatics Sportsbook or to purchase team merchandise at
  • Fanatics Game Studios: Fanatics Betting and Gaming has produced exclusive content including the new Fanatics Blackjack game developed in partnership with Boom Entertainment. More games are scheduled for later this year.

Fanatics Betting and Gaming believes that responsible gaming is a core tenet and a part of the organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money alongside a best in class Help Center, chat experience and knowledgeable agents with 24/7 coverage.

To download images and videos of the Fanatics Sportsbook and Casino, visit the Fanatics Media Center and for more news and information, follow us on the Fanatics Sportsbook social channels on X @FanaticsBook_PB and on Instagram @FanaticsBook_PB.


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Affiliate Industry

Blaze Gaming turns up the heat by joining First Look Games



Reading Time: 2 minutes


Rising star studio gets serious about game promotion by partnering with award-winning marketing platform that directly connects providers and affiliates

First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.

As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.


The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.

The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.

Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”


Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”

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Latest News

Betby strengthens partnership with Bad Hombre Gaming



Reading Time: < 1 minute


Betby, an innovative sports betting provider, has reinforced its partnership with Bad Hombre Gaming by launching multiple betting brands and having its AI-based sportsbook tools made available to all brands powered by the partnership.

Bad Hombre Gaming, a next-gen casino platform supplier specialising in crypto payments, utilizes Betby’s sportsbook platform and the Betby.Games eSports odds feed to power over 15 brands, with its brand portfolio further boosted with the launch of three further brands powered by the Betby sportsbook solution.

With Betby launching and showcasing its innovative AI-based sportsbook tools in London, Bad Hombre Gaming also announced that it is planning to roll-out these tools to its partner network. The sportsbook tools, branded by Betby as “AI Labs”, focus on churn and LTV prediction, bet recommendation, risk management automation, and a prompt-based BI Reporting system.


Christian Vuchev, Head of Operations at Bad Hombre Gaming said: “We’re pleased to strengthen our longstanding collaboration with Betby by not only launching a new brand but also integrating Betby’s innovative AI Labs tools. These tools will empower Bad Hombre Gaming to enhance the overall betting experiences through personalized features, predicting and reducing churn rates, and identifying high-value players in a reduced timeframe. All this whilst improving operational performance through an automated risk management for quicker detection of suspicious activities for our operators.”

Chris Nicolopoulos, Chief Commercial Officer at Betby said: “The continued partnership between Bad Hombre Gaming and Betby, marked by further brand launches and the roll out of our proprietary AI-based sportsbook tools, showcases Betby’s steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape. In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions, and we look forward to further strengthening the relationship going forward.”

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